By: Christina Peterson
The so-called Carnival “Cruise from Hell” may have devastating effects for Carnival as an organization. A fire caused the cruise ship to lose power and drift uncontrolled through the Gulf of Mexico. Sewage and water seeped through into the cabins, and there was hardly enough food to go around. People were getting upset not only about their safety but also about the large amounts of money they wasted on this vacation. The coast guard investigated the fire said that the fire was not large it just happened in the perfect place to take out power for the entire ship.
CEO, Gerry Cahill apologized on behalf of the company. He completely took responsibility for the issue at hand. He stated that the cruise line prides them selves on providing excellent service and experiences to their customers, although this time this was not the case. The company offered to repay each customer $500, a free flight home and a full refund for the trip. This was the right thing to do because the waste of money was a large downfall from the crisis. It is important that the company reminds their consumers that Carnival is known for luxurious vacations and this was an abnormal experience. If these actions are taken to compensate for the miserable experience aboard the ship, then parts of Carnival’s reputation may be salvage for handling the situation accordingly.
By: Nicole Blachowicz
Public Relations practitioners work to create two-way communication and maintain solid relationships. Both companies and individuals used the Oscars as a way to express opinions and spark conversation about social change. Here are some highlights.
1. Dove’s and Twitter’s #SpeakBeautiful Campaign – Women’s Self Esteem
Dove wants to boost women’s self esteem and have done campaigns, such as their Real Beauty Sketches advertisement, to promote this. According to Adweek, over 5 million people tweeted negative comments last year during the show. The #Speakbeautiful campaign promotes tweeting positive compliments during the red carpet using the hashtag.
2. #Askhermore Campaign – Sexism
Many celebrities supported this campaign during the show. It asks interviewers to stop asking sexist questions. In an interview, Reese Witherspoon said, “You know, this is a movement to say we’re more than just our dresses.”
3. Patricia Arquette – Women’s Equality
During the acceptance speech for the Academy Awards Best Supporting Actress for her role in “Boyhood,” she said, “It is our time to have wage equality once and for all, and equal rights for women in the United States of America!” The show captured other celebrities, like Meryl Streep, showing their support as she gave her speech.
4. Graham Moore and Dana Perry - Suicide Awareness
During his acceptance speech, Graham Moore shared his story about his suicide attempt failure and encouraged others to “stay weird, and stay different.” Producer Dana Perry dedicated her award to her son who committed suicide and said that we must talk this problem.
These are just a few of the examples seen during the 2015 Oscars. How can PR practitioners use these examples or use events like the Oscars to further build relationships? What other companies have pushed for social change? Is this a good way to maintain relationships? Why or why not?
Public relations professionals get a bad reputation because they are said to “spin” stories, which isn't true. Unfortunately, there are some professionals that go out of their way to spin stories or even create false ones. The stories that are created cause public relations professionals to continuously get criticized.
It is extremely important to remember the ethics behind working in this profession and use them daily. If you decide not to do your job the way you are supposed to then you could generate bad publicity for your company or even yourself, which is exactly what happened to Fox News.
Fox News’ public relations staff was said to have “anonymously leaked a false story to a reporter.” Unfortunately, the station is under a lot of criticism for releasing a false story, but they are handling the story with great care. They are working diligently to let the public know that they know what happened was wrong.
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by Alexis Godshall