By: Adam Goodreau
Every June, over 11,000 delegates from all over the world travel to Palais des Festivals et des Congrès in Cannes, France to celebrate creativity. The Cannes Lions International Festival of Creativity is known to many as the largest assembly of professionals, designers, digital innovators and marketers. Gaining its inspiration from the Canes Film Festival, the seven-day festival awards and celebrates the best of creativity and brand communication within: Film, Film Craft, Media, Press, Outdoor, Cyber, Promo & Activation, Design, Radio, Mobil, Branded Content & Entertainment, Creative Effectiveness and PR.
How does PR make its way into an international festival of creativity?
According to Cannes Lions, “Public Relations is the creative use of reputation management by the building and preservation of trust and understanding between individuals, businesses or organizations and their publics/audiences.” To receive an award for PR at Cannes is to creatively demonstrate that there has been change within a corporate policy. Most importantly, that the change builds and preserves trust between any organization and its publics.
How does Cannes define change?
Anne Davis, PR jury president, says that the jury focuses on: “Creativity, innovation, freshness and ingenuity… Earned trust through influence powered by authenticity… Change. Change could be behavioral, or change in conversations, in minds, in lives, in societies, in laws… And then ultimately we asked the question, ‘Why does this work matter?”
What does this mean for you and me?
As PR professionals we should all be asking ourselves, “Why does this work matter?” Our work matters as we influence change. As communicators we have the ability to cause change within society by fostering interpersonal relationships. Through these relationships we can influence behaviors, policies, conversations and laws. In being influencers, we also have the ability to be creative. We can meet our audiences and publics through creativity, making the “story” compelling and relevant. Finding purpose and channeling creativity allows us to be effective agents of change.
By: Erin Antonelli
On Tuesday, March 8 at 7 pm in McGuffey 322, public relations professionals will share their experiences and advice with students. All of the speakers are members of the Cincinnati Chapter of PRSA and have a variety of different experiences and career paths.
Brianne is a recent Miami University graduate and former MU PRSSA President. Currently, she works as an Assistant Account Executive at Wordsworth Communications in Cincinnati.
J.D. works as a Communication specialist at Hamilton County Job and Family Services. He helps to tell the story of his employer with a digital focus.
Jay does the External Communications at First Group, a transportation company. Within this role, he works with a large geographical area that includes North America, Canada and Puerto Rico.
Darcy is also a recent Miami University graduate and PRSSA executive board member. She works for Vehr Communications in Cincinnati as a senior account executive.
By: Joel Primack
Al Golin started Golin 58 years ago, when he cold-called Ray Kroc, who was starting McDonald’s. McDonald’s remains a client of Golin, one of their largest, building their reputation around being innovative and introducing new corporate and consumer communication strategies.
Golin, headquartered in Chicago, is an international communication firm that provides their clients the most relevant insights and creative ideas to engage their audience across the most mediums. They have 50 offices across the Americas, Europe, the Middle East, Asia and Australia, with more than 25 partners. The global reach of Golin strengthens their commitment to clients.
Golin, in February 2016, bought The Brooklyn Brothers, a creative firm with offices in New York, London and Brazil, adding additional elements and resources to clients, including a Hollywood writing room. The Brooklyn Brothers and Golin share the mission of being the agency of relevance and creativity. Golin drives relevance through their insights and measurement tools, while The Brooklyn Brothers bring their storytelling capabilities to the table. This creates a strong firm that can drive engagement with stories and measure those results for their clients.
Explorers, creators, connectors and catalysts are the communities within Golin, because they got rid of a hierarchical model for the agency, creating the g4 model. Members from each community collaborate on projects for clients, building a creative, relevant communication plan to reach the audience. This model has produced specialists from generalists. Golin is committed to their employees and clients, showing with the a slogan of “Go All In.” It can be applied to anything and everything, because Golin wants their employees to “Go All In” inside and outside of the office, creating more meaningful lives.
By: Joel Primack
A crisis can happen any time, anywhere when you’re least suspecting it. Similar to how firemen respond to a fire, each member of the team has a role to perform. When dealing with a crisis, you should have a team in place, prepared for when one arises. Your team should be comprised of:
To read more on this subject, check out this article: http://www.jaffepr.com/blog/crisis-management-preparedness-are-you-ready
By: Joel Primack
In the 21st Century, every young adult, especially college students, has been told how vital it is to know people in order to land internships and jobs. The Public Relations Student Society of America chapter at Miami University is everything anyone who wants to become a public relations practitioner could ever want:
1. Networking Opportunities: John Isaf of Weber Shandwick, Michael Perry of Vehr Communications and CEO Fred Cook of Golin, an award-winning public relations firm. These three speakers have come to our chapter within the last year, educating members about different skills and areas of public relations. These speakers are connections that can help advance a career in public relations.
2. Opportunities to Build a Portfolio: In the Miami University chapter of PRSSA, we have committees, which are great ways to become involved with the chapter. Each committee allows one to build a professional portfolio, if you put in the time. You will be able to show these to employers, giving them an idea of how valuable you are to them as a member of their team.
3. Homework Help: The executive board members have study tables open to anyone in the chapter. This is a great opportunity to get help from an upperclassman. The insights they share with members who go are priceless.
4. Friends: I have met so many great friends through PRSSA at Miami University. It’s another way to meet peers in classes, which start the foundation for a professional connection.
The networking opportunities, opportunities to build a portfolio, homework help and friends are a few reasons why PRSSA at Miami University is a necessary society for every hopeful public relations practitioner. We are each other’s connections for the future.
By: Sarah Emery
1) He’s worn many hats in his career.
Before starting at Vehr Communications in 2010, Perry was a sports reporter, book author, magazine editor and even an adjunct professor at the University of Cincinnati.
2) He’s a world traveler.
According to his LinkedIn account, Perry has visited over 20 countries on five continents.
3) He specializes in media relations, strategic planning, publishing and social media.
Perry has spent years studying how to appeal to targeted demographics and has managed many projects and teams. He served as director of marketing and promotions for the 2012 World Choir Games in Cincinnati. In addition, he greatly values writing and storytelling when it comes to content generation.
4) He has a passion for sports.
Along with being sports editor at Enquirer Media, Perry has written two books about the Cincinnati Bearcats’ basketball program. He has also covered many Cincinnati area teams, from the Cincinnati Reds to 121 high school programs.
5) He values teamwork.
According to his bio on Vehr Communications’ website, “nothing delivers more satisfaction than teamwork and collaboration.” He serves on many boards at the University of Cincinnati and many former team members cite his compassion, understanding, professionalism, and integrity as some of his greatest qualities.
**Michael Perry will be speaking about his experiences in Armstrong 3056A on Wednesday, Oct. 14 at 7 p.m.***
By: Jack Bernard
With the arrival of spring many things are changing, including your PR strategy. Crystal Richard, the PR director for Onboardly, has come up with five spring-cleaning tips for your public relations strategy.
1. Try a new style.
2. Clear the clutter and get back to your “why.”
3. Evaluate how you are using your time.
4. Rethink your press releases.
5. Add new tools to your daily routine.
How can you change up your PR strategy this spring?
By: Ariel Wiley
Have you heard of Miami Television News on Miami University’s campus? If you have, that’s great! If not, you are not alone. As the Vice President and Business Manager for Miami Television News, I have witnessed many missed opportunities to promote our organization around campus to get both viewers and new members.
There are a many ways to improve your own organization on campus, but there are 3 big steps you can take upon yourself to get great PR for your club!
1. Social Media
2. Getting out of your Comfort Zone
3. Old Fashioned PR
These are just a few starter tips to gaining followers and members for your own organization. What other PR strategies have your favorite organizations taken to improve/gain members?
By: Allie Dillie
According to the Bureau of Labor Statistics, women make up 47 percent of the nations workforce but 60 percent of the public relations workforce. Women make up 63 percent of public relations “specialists” and 59 percent of all public relations managers. Sarahjane Sacchetti, who works on marketing for secret stated, “It’s all women out there.”
What is it that draws women towards jobs in the public relations field? Is this trend a by-product of societal norms given to women? Or are women the best fit for jobs of this nature?
The “women-in-PR trend” started happening for a variety of reasons, and it’s not all bad, so that might be why it never stopped. One idea that has fueled this pattern is that, the average girl is brought up to believe that it’s good for women to be collaborative and personable. Once these women get to college, many truly find their strengths and passions to be in the fields of reading and writing. Then, once these women graduate, they tend to gravitate towards careers involving these same fields.
With the public relations job field growing by 12 percent a year this gravitation women have to PR can be seen as a good thing. With more and more women joining the workforce, this job growth can open many new doors for women and how they are perceived in the work place. The nature of the PR job field allows those who are dedicated and hardworking to rise to the top in a way some professions don’t. “I think PR offers women the opportunity to hold high-level, corporate positions, so the career-oriented find empowerment in a PR position,” said Jessica Chesney a digital marketing coordinator at Command Partners.
If there is anything women can take away from this it is that public relations is a rapidly growing job field that offers women opportunities to grow and expand professionally. Hopefully, as more women hold high-level jobs in PR, society will wipe away the stigma that only men can hold executive positions in the corporate world.
Gender Breakdown of PR and Journalism Job Categories
By: Christina Peterson
The so-called Carnival “Cruise from Hell” may have devastating effects for Carnival as an organization. A fire caused the cruise ship to lose power and drift uncontrolled through the Gulf of Mexico. Sewage and water seeped through into the cabins, and there was hardly enough food to go around. People were getting upset not only about their safety but also about the large amounts of money they wasted on this vacation. The coast guard investigated the fire said that the fire was not large it just happened in the perfect place to take out power for the entire ship.
CEO, Gerry Cahill apologized on behalf of the company. He completely took responsibility for the issue at hand. He stated that the cruise line prides them selves on providing excellent service and experiences to their customers, although this time this was not the case. The company offered to repay each customer $500, a free flight home and a full refund for the trip. This was the right thing to do because the waste of money was a large downfall from the crisis. It is important that the company reminds their consumers that Carnival is known for luxurious vacations and this was an abnormal experience. If these actions are taken to compensate for the miserable experience aboard the ship, then parts of Carnival’s reputation may be salvage for handling the situation accordingly.
by Jack Bernard
Despite Instagram’s popularity around the world, many major businesses and brands are struggling to formulate a proper PR strategy on this social network. Luckily, a senior account executive from InkHouse Media and Marketing, Lee Glandorf, created a 5-step approach for businesses to increase their brand awareness on Instagram.
1. Update often.
Be sure to stay active and update your account. Nike, for instance, has 7.3 million followers and averages at least one post per day.
2. Be concise.
Attempt to stay at an average of 138 characters per post.
3. Tag others.
According to Simply Measured’s research, a post that tags another Instagram account increases engagement by 56 percent.
4. Hashtags are important, but don’t over use them.
91 percent of brands use seven or less hashtags per post. Be sure to not overwhelm your followers.
5. Tag your location.
Location tagged posts earn 79 percent more engagement versus those that do not.
Is your business taking full advantage of the PR benefits on Instagram?
by Rachael Booth
Sick! Yolo! Salty! Felicia! Ratchet!
If you are a teenager, or have surrounded yourself with teenagers within the past year, you have probably heard a few of these words or even more. Slang has been a very popular teenager dynamic in our culture and many adults want to see it gone.
One adult has made an attempt to limit this poor word choice in the workplace and has received a lot of publicity for it. This adult is a Chick-Fil-A manager who is tired of listening to teenager’s slang and has decided to create a list of words that are prohibited from saying while at work. The manager is specifically bothered by the word “bae” and has threatened to take away free employee meals! However, there are some words that the manager allows and some that must be used in the appropriate context if teenagers want to say them. For example, “chill” may be used to describe the lemonade Chick-Fil-A serves but not in other situations.
As this incident of the Chick-Fil-A manager continues to trend throughout the media, much attention will be drawn towards Chick-Fil-A. Whether people view this affair as negative publicity, positive publicity, or just flat out funny, the fast food chain is receiving exposure without direct payment, and this is a great example of PR.
Lumm, K. (2014). Chick-Fil-A manager bans teenage slang. AOL.
Retrieved from http:// www.aol.com/article/2014/11/11/chick-fil-a-manager-bans-teenage-slang
by Caroline DiPietra
“The artist or their representatives have decided not to release this album on Spotify. We are working on it and hope they will change their mind soon.”
If any of you have received this disappointing message on Spotify recently, it is likely you’ve had Taylor Swift on the brain. Since the release of her new album “1989,” Swift has somehow managed to become even more popular, selling more albums in a given week than any artist has managed to accomplish since 2002. While the success of this album has been a hot topic of discussion lately, what could perhaps top it is the discussion regarding her falling out with everyone’s favorite music- streaming app.
Whether you prefer old-school, country T-Swift or the upbeat and poppy version, it is safe to say that the variety of songs she has produced over the years can offer something different for everyone. It is for this reason that fans are disappointed in her decision to pull the majority of her music from Spotify, referring to the conflict as the “digital music war.”
While Spotify is undeniably regretful for the loss of such a popular artist, the company has taken the strategic approach to utilize public relations in an effort to minimize any animosity. Upon releasing a statement that emphasizes the company’s mission to provide users with music whenever and wherever they want, they also pointed out that 70 percent of the revenue is paid back to the music community. So what do you think; do you agree with Spotify’s PR tactics? Could they have done more? Is Taylor Swift wrong for denying her fans the chance to listen to her music or is she protecting her rights as a paid artist?
by Paige Roberts
Nothing screams bad PR like a complicated lawsuit on a company’s hands. Recently, this has been an issue that the energy drink company, Red Bull has been dealing with.
Since 2002 Red Bull has been advertising that it’s energy drink will, “give you wings”. For some, this statement is clearly a metaphor, knowing that an energy drink doesn’t have the capability of giving a consumer literal wings. However, others took it more literally. Unsatisfied with the product because they had yet to sprout wings, buyers began to fight back with false advertising.
With this messy lawsuit, one wonders how Red Bull is handling the situation. Well, they are offering $10 to any person who purchased Red Bull since 2002, if they fill out an online application. Although Red Bull settled the litigation with the sum of money, they still believe they aren’t in the wrong. A spokesman for the company stated, “Red Bull maintains its marketing and labeling have always been truthful and accurate, and denies any and all wrongdoing or liability.”
When it comes to advertising, you have to also consider the role that it will play in Public Relations. Because when an advertising stunt goes wrong the only thing your company will gain is bad PR.
by Tyler Olson
Last week, an average teen named Alex had become the biggest Internet sensation, all because another female teen had posted a tweet with a picture of Alex checking out items and the caption saying “YOOOOOOOOOO”.
People are questioning how and why Alex is becoming such a big sensation in such a short period of time. Is it his hair? Is it how he appeals to the public? Or was it how well he checked out his customers? Some might believe it’s because of the close resemblance to Justin Bieber’s hairstyle that had also created a worldwide Internet sensation.
“This is the coolest thing to happen to Target lately, so brand managers better take advantage of it,” said Allen.
This is a great opportunity for Target to take advantage of the situation and create brand awareness for the Corporation to prosper. Already, target has benefited from Alex’s Internet sensation by creating positive publicity for the corporation and boosting revenue in just the few days since the tweet had been posted. This tweet that had made Alex famous in just a couple hours shows how powerful social media is and the impact that it can have on any one individuals life.
by Paige Roberts
As hard as it may be, consider a world without social media. The early 2000s were the turning point for the widespread phenomena of social media. However, not only has social media changed the way we spend our time on the Internet, it also transformed the world of Public Relations.
Before social media, breaking news stories would already be a day old once published in the next day’s newspaper. With the help of Twitter, breaking news can be tweeted out to an account’s followers in a matter of seconds. With the help of Facebook, there is less of a need for focus groups. Companies can use their Facebook account to have two-way communication to gain feedback from their users.
Twitter and Facebook are only two of the popular social media sites that have been created. In a matter of 14 years, social media has managed to change the world of Public Relations from sending a “fax-blast” press release to sending a simple 140-character tweet. Having to collect a group of people for a lengthy focus group, to a Facebook chat with a consumer. What’s the next social media innovation coming our way? And what will happen to Public Relations when it comes?
by Alana Hallett
If you haven’t read or seen it in every major newspaper or news media, Ebola has officially arrived in the United States. Thomas Eric Duncan, the Liberian patient who recently traveled from Africa, came into Texas Presbyterian on Sept. 25, 2014 with symptoms of Ebola, but was released with antibiotics. As to why he was discharged, that’s the question on everyone’s mind. DallasNews stated that Duncan returned two days after being discharged, and was officially diagnosed with Ebola. Presbyterian hospital announced Duncan died on Oct. 8, 2014. The even worst part, he not only died, but the two nurses, Nina Pham and Amber Vinson have now contracted Ebola.
The real question, has Ebola affected the hospital’s ability to communicate? Bruce Haynes, Washington consultant, states that “mixed messages from Presbyterian created confusion that undercuts the public’s confidence.”
Due to the lack of communication and confidence between the hospital and public, the hospital hired Burson Marsteller, global PR firm to help them restore trust. Its public relations efforts include a new social media campaign illustrating the hashtag #presbyproud, as well as a series of videos posted on YouTube with messages from Presbyterian nurses answering the question: Do you feel safe working at Texas Health Presbyterian Hospital Dallas? Daniel Varga, the clinical officer, is hoping to see a restoration in trust and confidence in the hospital to treat all patients. Will these new strategies work? Or will they fall at the hands of another fatal effort illustrating how not to handle a situation?
Yasmin, S., & Railey, K. (2014, October 17). Texas Presbyterian begins public relations effort to restore trust. Retrieved October 25, 2014, from http://www.dallasnews.com/news/metro/20141017-presbyterian-begins-public-relations-effort-to-restore-trust.ece
by Shannon Kinney
If you happened to step outside yesterday, October 22nd, you probably noticed the hoards of people crowded around The Farmer School of Business. Contrary to popular belief, it was not the line coming out of Dividends. The massive amount of people standing on the corner of High and Patterson were protesting to display their disapproval of George Will, a Washington Post columnist, coming to give a speech. Many students didn’t like the idea that Miami University was paying is a whopping $48,000 to come speak after he published a controversial piece, “Colleges become the victims of progressivism” on The Washington Post, about campus rape and sexual assault earlier this year.
As many people are well aware, sexual assault has been a reoccurring issue specifically on Miami’s campus. It is not something that is taken lightly here in Oxford, Ohio. The scrutiny of the matters regarding campus rape that was shared in Will’s column did not go unnoticed or unheard in this small college town.
by Paige Garty
You and your friends go on a hiking trip and to remember your good times you snap a ‘selfie.’ Later, you post that picture onto social media. Little do you know you and your social media followers are not the only ones who can see the picture from your hiking excursion. Ditto Labs in Massachusetts created new software that scans people’s photos from different social media sites for companies to track how their customers are responding to their product in everyday life.
1.8 billion photos are uploaded to social networking sites every day. This means 1.8 billion photos are being scanned every day from sites such as Instagram, Twitter, and Tumblr. The software allows companies to track the logos and patterns on people’s clothing, the location of the picture, and even reads facial expressions to determine the satisfaction of the customer.
The new program is a dream come true for marketing firms. They can now carry out extensive research with little effort and can find out vast information about their products’ consumers. Based on the results form Dittos Labs’ program, Advertisers can find out exactly how they should target their customers.
You may be thinking that this is totally intrusive and simply cannot be legal, but the director of Big Brother Watch (a group that challenges policies which it believes threaten people’s privacy) says otherwise. Emma Carr told MailOnline, “Social media companies are well within their rights to scan photos for marketing purposes, which will certainly come as a surprise to many users.”
I guess it is true what they say: be careful what you post on the Internet!
by Sarah Emery
Although birthdays are an exciting time of year for anyone, sharing a birthday with John Lennon (who would have turned 74 on October 9th) just makes my special day even more unique.
How did this young man and his fellow Beatles band members become some of the most iconic names in musical history? Although they had incredible talent and charisma, even Lennon himself credited their success in a 1960s interview to the fact they “had a press agent”.
The man behind much of the early success of The Beatles, Tony Barrow, started his career writing a slightly risqué alternative to his school’s newspaper. When hired, Barrow started with the mindset of promoting The Beatles with the regional press. He knew he could gain support for this new band from Liverpool organizations. Barrow soon began to branch out in his PR work, including ghostwriting articles and creating special Christmas records, helping The Beatles achieve more and more fame.
His job couldn’t have been easy. Take a look at some of the pictures and the comments that he constantly had to deal with.
What can students take away from the rarely told story of the PR mastermind behind The Beatles? Although even he admits that a lot of his good fortune came from being in the right place at the right time, it’s important to point out how he took advantage of his connections in his own community. Rather than taking the boys straight to London, Barrow garnered support from their hometown of Liverpool.
Obviously, Barrow is an incredibly successful agent who utilized every opportunity he had to promote his clients. How can we do this in our own work, especially with the Internet right at our fingertips? How can we emulate Barrow and start small, to hopefully make it even bigger than anyone could’ve imagined?
by Ellie Broaddus
October is PRSA/PRSSA Relationship Month, yay! To me, my membership in PRSSA means building professional and personal relationships with other collegiate members in my PRSSA chapter here at Miami, in addition to PRSA members. After I graduate from college, I hope to transition my membership in PRSSA to PRSA in order to best develop a career in the Public Relations industry.
Due to my membership in PRSSA, not only have I received amazing relationship-building and networking opportunities, but I’ve also gained access to numerous PRSSA benefits, such as my myPRSA account, which is filled with award-winning Public Relations case studies, daily briefings of top Public Relations news, and leadership tools!
Our chapter’s Sponsor Chapter is the East Central Chapter, and I am so excited to continue meeting with more of these members and learning about their experiences working in Public Relations. Our chapter’s calendar is filled with guest speakers who visit our campus and inform us about the firms they work with, as well as provide us with networking opportunities, career mentoring, tips for working within the Public Relations field, information about internship opportunities, and so much more.
“If we’re about building ‘mutually beneficial relationships between organizations and their publics,’ we acknowledge such relationships must be founded upon mutual trust.” – George L. Johnson, APR, Fellow PRSA
by Rachael Booth
Social Media. It surrounds us everywhere. Social media websites are portrayed in the media as positive inventions that have benefited society. However, beneath all the excitement and advancements social media brings, what are the consequences? It has been said that Facebook can cause loneliness and depression. Studies have shown that the way users portray their lives and display photos, specifically photos of vacations, cause others to envy them. Taking a closer look, Facebook may not be the biggest criminal here. These four reasons explain why:
The question here is will social media sites continue to tell us that the best images are what give us our worth and will we continue to be influenced by the ideologies social media presents?
WINTER, J. (2013, July 23). Selfie Loathing Instagram is even more depressing than Facebook. Slate. Retrieved October 5, 2014 from http://www.slate.com/articles/technology/2013/07/instagram_and_self_esteem_why_the_photo_sharing_network_is_even_more_depressing.html
by Alexis Godshall
As a member of Public Relations Student Society of America, I have learned first hand how helpful the Public Relations Society of America’s website is to students. The website guides users through the process of becoming a member of the society as well as allows you to learn about different chapters, and the benefits of membership. It also updates individuals on latest jobs in the market, recent news and upcoming events in the field. Public Relations Society of America allows posts the days of the upcoming webinars. Personally, my favorite aspect of the website is the job and career section. The site allows you to search for jobs, internships, post resumes, ask experts any questions, and it provides information about salaries. One incredible benefit for college and universities, PR agencies, nonprofits, government and state agencies, and health care organizations is the 25 percent discount they receive to post a job on the website. In regards to the job field, this website also provides links and dates to upcoming learning opportunities. The events teach professional development and training. One of the newest sessions includes teaching professionals in the field about the social media era and how to be more effective in terms of usage of social media.
If you are interested in more information or just eager to visit the site, please search: www.prsa.org in your web browser.
by Kaylie Kueppers
Public Relations Society of America (PRSA) now has a new strategy for 2014-2016. They have adapted the past mission and vision to help the profession continue forward and allow the association to be the best for it’s members.
The new vision of PRSA is to be more focused on allowing public relations to lead the way of achieving goals. This means that PR will no longer just be another aspect of a company but now come before marketing and advertising.
The new mission will allow all members of PRSA to achieve their goals without discrimination and by having the correct resources available. This means that PRSA will continually be changing to be the best association for public relations professionals.
PRSA is also going to be focused on growing the association because the field of public relations is growing rapidly. This will allow for a more diverse field as well as more input from members.
This is a video created by PRSA explaining the exciting plans for the future.
by Kaylie Kueppers
Are you questioning if a college degree is worth it with this economy? Think again.
As we all know, the unemployment rate is high in America. Many of us have that thought in the back of our mind that we try not to think about, “am I really going to find a job when I graduate?” Many of us also wonder if the college degree is worth the pricey tuition we pay. Well, I have something to say to ease your nerves a little bit. Even though the unemployment rate for those recently graduated from college is 8.9 percent, the rate for those who earned a degree in Communications is only 7.3 percent. This is relatively low especially if you consider your other option: dropping out of college. The unemployment rate for those without at least a bachelor’s degree is a shocking 31.5 percent. I know you are worried about finding a job now, especially with all your schoolwork piling up, but don’t question your education. Don’t worry about landing your dream job right away because employers tend to prefer those with higher education for almost any position. Earning your degree looks a little better now, right?