By: Grace Wells
The world of public relations has so many opportunities for a variety of appealing jobs, here are just a few positions open to those in the PR field.
1. Brand Ambassador - works to represent a brand in a positive light and increase brand awareness
2. Social Media Analyst - boosts the online presence of a company
3. Marketing Coordinator - assists marketing manager in putting together campaigns for special clients
4. Communication Coordinator - helps handle external communications within a government agency, non-profit organization or private firm
5. Event Coordinator - organizes and is in charge of every facet of event projects and the creation of large scale events such as parties, concerts or conventions.
6. Editor - selects and prepares written or media related work for a company
7. Media Director – manages operations in media related projects such as film, television and commercials.
8. Publicist - generates publicity for a company or brand or public figure
9. Fundraising Manager – manages the fundraising for an organization by managing the budget, organizing events and volunteers and develop donors.
10. Talent agent - finds jobs for people within the fields of sports, music, film and television.
By: Kiley Harris
Social media is becoming one of the most important media outlets for companies and their branding strategies. A recent article from PR Week discussed a study done by Kantar Millward Brown and the University of Oxford’s business school that looked into the importance social medial.
This study discovered that campaigns that were run on Facebook and Instagram had a positive influence on consumer attitudes towards brands. Some had negative effects, but regardless, there was always some sort of influence. This is important for PR majors to understand since social media will always have some sort of impact, and because it is so constant and relevant today. PR professionals can learn from this study how to use to social media to their benefit. They can also learn why some campaigns do not work, in order to avoid these mistakes in the future.
PR students still in school should strive to gain social media experience for their resume, or to take social media classes in order to put themselves ahead of others and stand out in the job market. There is a social media class available (MAC 325) to Miami students, that would be a great resource to take advantage of. Young college students already have a good knowledge base of social media, so using this skill to their advantage and building upon it is a great use of time.
This study also found that when it comes to branding and social media, campaigns that were more personable had a greater effect on brand awareness and consumer attitudes. This means that digital ads are worth it, but being able to tell a story and be personable is still an important skill set to have, which is important for students searching for jobs to understand.
Social media advertising, according to this article, is definitely worth it, but implementing it is specific to each brand and should be experimented with. Since this is such an important medium, gaining experience with social media advertising is a great idea for students hoping to work in PR in the future.
By Rachel Zetwick
As many PRSSA members prepare to enter the workforce next May, students should get creative when thinking about industries that have job openings. One area of interest is higher education branding and marketing. Here are a few companies that provide public relations efforts to universities across the United States.
Ologie is a branding and marketing organization located in Columbus, Ohio, that provides branding and marketing needs to universities across the United States. The agency prides itself by “connecting donors with powerful advancement campaigns and shifting perceptions of institutions all over the country.” Ologie has provided services to institutions such as Skidmore College, Carnegie Mellon University and Bucknell University.
Up and Up https://www.upandup.agency/
Up and Up is a higher education marketing and advertising agency based in Greenville, South Carolina. The organization provides a variety of branding services such as creative plans, digital marketing and general marketing. The company has partnered with universities across
By: Sarah Emery
A unique benefit of entering the world of public relations is that there are dozens of incredible female role models throughout the industry. Here are four empowering PR professionals making waves and helping inspire the next generation of strong, professional women.
Heather Whaling - @prtini
Heather Whaling isn’t just the founder of Geben Communication, she is a well-known advocate for paid parental leave and has numerous accolades to back up an incredible and empowering resume.
Christine Perkett - @missusP
Listing all of Christine’s accomplishments would take days, so here’s a quick rundown - she has founded TWO companies, she’s an awesome working mom and she’s followed by Barack Obama and Ellen Degeneres on Twitter.
Dreena Whitfield - @DreenaWhitfield
It’s one thing to have your clients featured in Ebony, it’s another to be featured in it yourself as one of a strong group of “Black Women to Know in PR, Tech & Digital Media.” Such is the life of BA mom/former Press Secretary to Cory Booker/entrepreneur Dreena Whitfield.
Kate Finley - @kateupdates
Kate Finley has many titles: entrepreneur, influencer, speaker, blogger, aspiring dog owner (just to name a few). She founded her digital PR agency, Belle Communications, at age 28 and is an award-winning speaker and PR professional.
By: Kiley Harris
Public relations is a constantly evolving field. With new advances in technology and social media, public relations has had to adapt in order to stay current with the trends and continue to reach target audiences efficiently. With each year that passes, there are new trends in PR to look out for. Forbes published an article this year about 6 PR trends to keep an eye out for in 2018, that all aspiring PR students should educate themselves on in order to get ahead of competition in future classes, internships, or potential jobs. We have mentioned below three of the most important trends from this article for students to know and use to their advantage in setting themselves apart in the internship and job market.
1. “Personal branding and thought leadership will go beyond executives.”
This PR trend is especially beneficial for those working in a company, but who do not hold a top position. This trend implements a more companywide approach that allows for greater reach due to more people working on a brand. This is beneficial both for the workers, and for the ability to reach a larger target audience. Since this is a growing trend, getting experience with branding and thought leadership as a student, will help you set yourself apart from your peers.
2. “Owning your digital landscape will never be more important to attract followers.”
Developing a strong digital landscape will be very important in PR for 2018 because it is getting more difficult to attract followers with an abundance of content. Being able to maximize SEO so your landscape comes up first, as well as having a good grip on the digital landscape in general can help set students looking for jobs stand out from their competitors as this trend continues to grow.
3. “PR will need to understand business goals besides its own.”
PR professional will need to be able to understand the goals of other areas that can use PR as a tool such as marketing, recruiting, investor relations, etc. This will allow collaboration between these areas with PR for more successful communication within a company. As PR students, it would be very beneficial to take classes in these related fields and expose yourself to them in order to put yourself ahead on the job market as this trend becomes more important.
PR students must be curious individuals. Being curious and researching up and coming trends, and then acting upon them by gaining experience in those trends can help you really stand out from your peers, elevating you in the job market. Educating yourself on these trends above, the other 3 trends, which can be found in this article posted by Forbes, and on any other trends you research is an extremely beneficial and smart thing to do. This shows initiative and can help you gain experience you need to land your dream job.
By: Hannah Banas
There are many interworking parts of the business world that go in to running a company or creating a product, public relations being one of them. The importance of public relations has sky rocketed in the past decade, with social media on the rise. It is a great way for companies to send messages about their company to the public, and they need public relations specialists to do this. Here are a few of the reasons that public relations specialists are vital to the business world.
1. The basic task of being in PR is getting companies’ messages and products to the consumers. Without dedicated people helping to market to the public, products and services would go unnoticed.
2. To introduce a new product or company into the market, you need to network with existing companies, which PR people are trained to do. Without their knowledge on broadcasting, social media, and advertising companies, the product would have less of a chance at being a success. Knowing how to network is vital, and having a background in public relations teaches people how to do this.
3. With the business world constantly changing and evolving, people have to be able to think and make decisions quickly. Being creative and innovative allows public relations specialists to adapt to the current climate and understand how to brand things. Understanding the creative side of business helps to make decisions quickly that will be beneficial to the company.
4. Many business people have strong backgrounds in math and technology, but may lack writing skills. By studying public relations, people learn how to write press releases, which is a task that is critical in promoting products and services.
By: Grace Wells
It’s no doubt that in this day in age social media is making its mark on the professional field. With such a wide range of tools at our disposal, how can we best get our message out in the world? Social media allows us to form this connection with consumers.
This visual network can be used to promote events. Creative eye-catching pictures combined with catchy hashtags can draw people in by leaving the audience with something to talk about. You can celebrate milestones or promote awareness for sales or discounts to gain exposure.
Great network to publicize news, blog posts and even videos. You can even live tweet from the event using a hashtag created just for the occasion. Retweeting what others have said about your company is a way to attain credibility.
Give viewers something to look forward to with sneak peaks posted in the story of your upcoming product. Brand your platform specifically for your target audience and even have a special snapchat filter or location tag for your big events. Promote awareness for social issues on the platform to get your message out into the public eye.
By Claire Logsdon
2017 has seen many PR missteps and while it is only October, there are plenty of stories regarding the past 10 months. The story garnering most attention was Pepsi’s controversial ad starring Kendall Jenner, where they were accused of trivializing the Black Lives Matter movement. Though Pepsi eventually stopped using the ad, they initially refused to and then issued a public apology statement to Jenner instead of angry protesters.
The next scandal on the list occurred during the aftermath of a video release of a passenger being aggressively forced off a United Airlines plane. First, the company refused to apologize for their actions, but after protests and boycott threats, they released an apology. However, the damage was done and United Airlines is facing a ten year all time low in sales.
Cosmopolitan’s insensitive article put a positive title on weight loss that was the result of cancer, incensing people over the magazine’s poor word choice. Worst of all, the magazine has not issued an apology and refuses to acknowledge this issue. These are only several of the top stories regarding public relations mishaps this year; hopefully the country will see better PR in the year following.
Torossian, Ronn. “The Biggest PR Crises Of 2017.” Forbes, Forbes Magazine, 30 Aug. 2017
By Sarah Emery (@sarahemery1995)
I would consider myself a Twitter aficionado. I’ve even been granted access to 280 characters, although I spend the majority of my time on Twitter reading and learning from what others have to say than posting my own content (unless it’s about my love for desserts).
Here are four Twitter accounts any up-and-coming PR professional HAS to follow:
Whether you love it or hate it, AP Style is here to stay in the media world. The AP Stylebook Twitter account is highly active and the weekly #APStyleChat will update you on everything from fake news to punctuation
PR News calls itself the “hub for communicators,” and I’d definitely agree! The account has a healthy mix of top headlines, communication tips and media trends and is a great way to see the world from a PR professional’s perspective.
A strong understanding of social media and digital marketing is paramount for the 21st century PR professional. With informative infographics and links, I find myself bookmarking Hootsuite’s content all the time!
If you’re still hungry for PR-related posts after reading our blog, make sure to follow PRWeek US for trending stories about successes and snafus throughout the public relations universe.
After following these great accounts, make sure you’re following @miamiohPRSSA to stay up-to-date on what we’re doing! Happy Tweeting and Reading!
By: Adam Goodreau
Every June, over 11,000 delegates from all over the world travel to Palais des Festivals et des Congrès in Cannes, France to celebrate creativity. The Cannes Lions International Festival of Creativity is known to many as the largest assembly of professionals, designers, digital innovators and marketers. Gaining its inspiration from the Canes Film Festival, the seven-day festival awards and celebrates the best of creativity and brand communication within: Film, Film Craft, Media, Press, Outdoor, Cyber, Promo & Activation, Design, Radio, Mobil, Branded Content & Entertainment, Creative Effectiveness and PR.
How does PR make its way into an international festival of creativity?
According to Cannes Lions, “Public Relations is the creative use of reputation management by the building and preservation of trust and understanding between individuals, businesses or organizations and their publics/audiences.” To receive an award for PR at Cannes is to creatively demonstrate that there has been change within a corporate policy. Most importantly, that the change builds and preserves trust between any organization and its publics.
How does Cannes define change?
Anne Davis, PR jury president, says that the jury focuses on: “Creativity, innovation, freshness and ingenuity… Earned trust through influence powered by authenticity… Change. Change could be behavioral, or change in conversations, in minds, in lives, in societies, in laws… And then ultimately we asked the question, ‘Why does this work matter?”
What does this mean for you and me?
As PR professionals we should all be asking ourselves, “Why does this work matter?” Our work matters as we influence change. As communicators we have the ability to cause change within society by fostering interpersonal relationships. Through these relationships we can influence behaviors, policies, conversations and laws. In being influencers, we also have the ability to be creative. We can meet our audiences and publics through creativity, making the “story” compelling and relevant. Finding purpose and channeling creativity allows us to be effective agents of change.
By: Erin Antonelli
On Tuesday, March 8 at 7 pm in McGuffey 322, public relations professionals will share their experiences and advice with students. All of the speakers are members of the Cincinnati Chapter of PRSA and have a variety of different experiences and career paths.
Brianne is a recent Miami University graduate and former MU PRSSA President. Currently, she works as an Assistant Account Executive at Wordsworth Communications in Cincinnati.
J.D. works as a Communication specialist at Hamilton County Job and Family Services. He helps to tell the story of his employer with a digital focus.
Jay does the External Communications at First Group, a transportation company. Within this role, he works with a large geographical area that includes North America, Canada and Puerto Rico.
Darcy is also a recent Miami University graduate and PRSSA executive board member. She works for Vehr Communications in Cincinnati as a senior account executive.
By: Joel Primack
Al Golin started Golin 58 years ago, when he cold-called Ray Kroc, who was starting McDonald’s. McDonald’s remains a client of Golin, one of their largest, building their reputation around being innovative and introducing new corporate and consumer communication strategies.
Golin, headquartered in Chicago, is an international communication firm that provides their clients the most relevant insights and creative ideas to engage their audience across the most mediums. They have 50 offices across the Americas, Europe, the Middle East, Asia and Australia, with more than 25 partners. The global reach of Golin strengthens their commitment to clients.
Golin, in February 2016, bought The Brooklyn Brothers, a creative firm with offices in New York, London and Brazil, adding additional elements and resources to clients, including a Hollywood writing room. The Brooklyn Brothers and Golin share the mission of being the agency of relevance and creativity. Golin drives relevance through their insights and measurement tools, while The Brooklyn Brothers bring their storytelling capabilities to the table. This creates a strong firm that can drive engagement with stories and measure those results for their clients.
Explorers, creators, connectors and catalysts are the communities within Golin, because they got rid of a hierarchical model for the agency, creating the g4 model. Members from each community collaborate on projects for clients, building a creative, relevant communication plan to reach the audience. This model has produced specialists from generalists. Golin is committed to their employees and clients, showing with the a slogan of “Go All In.” It can be applied to anything and everything, because Golin wants their employees to “Go All In” inside and outside of the office, creating more meaningful lives.
By: Joel Primack
A crisis can happen any time, anywhere when you’re least suspecting it. Similar to how firemen respond to a fire, each member of the team has a role to perform. When dealing with a crisis, you should have a team in place, prepared for when one arises. Your team should be comprised of:
To read more on this subject, check out this article: http://www.jaffepr.com/blog/crisis-management-preparedness-are-you-ready
By: Joel Primack
In the 21st Century, every young adult, especially college students, has been told how vital it is to know people in order to land internships and jobs. The Public Relations Student Society of America chapter at Miami University is everything anyone who wants to become a public relations practitioner could ever want:
1. Networking Opportunities: John Isaf of Weber Shandwick, Michael Perry of Vehr Communications and CEO Fred Cook of Golin, an award-winning public relations firm. These three speakers have come to our chapter within the last year, educating members about different skills and areas of public relations. These speakers are connections that can help advance a career in public relations.
2. Opportunities to Build a Portfolio: In the Miami University chapter of PRSSA, we have committees, which are great ways to become involved with the chapter. Each committee allows one to build a professional portfolio, if you put in the time. You will be able to show these to employers, giving them an idea of how valuable you are to them as a member of their team.
3. Homework Help: The executive board members have study tables open to anyone in the chapter. This is a great opportunity to get help from an upperclassman. The insights they share with members who go are priceless.
4. Friends: I have met so many great friends through PRSSA at Miami University. It’s another way to meet peers in classes, which start the foundation for a professional connection.
The networking opportunities, opportunities to build a portfolio, homework help and friends are a few reasons why PRSSA at Miami University is a necessary society for every hopeful public relations practitioner. We are each other’s connections for the future.
By: Sarah Emery
1) He’s worn many hats in his career.
Before starting at Vehr Communications in 2010, Perry was a sports reporter, book author, magazine editor and even an adjunct professor at the University of Cincinnati.
2) He’s a world traveler.
According to his LinkedIn account, Perry has visited over 20 countries on five continents.
3) He specializes in media relations, strategic planning, publishing and social media.
Perry has spent years studying how to appeal to targeted demographics and has managed many projects and teams. He served as director of marketing and promotions for the 2012 World Choir Games in Cincinnati. In addition, he greatly values writing and storytelling when it comes to content generation.
4) He has a passion for sports.
Along with being sports editor at Enquirer Media, Perry has written two books about the Cincinnati Bearcats’ basketball program. He has also covered many Cincinnati area teams, from the Cincinnati Reds to 121 high school programs.
5) He values teamwork.
According to his bio on Vehr Communications’ website, “nothing delivers more satisfaction than teamwork and collaboration.” He serves on many boards at the University of Cincinnati and many former team members cite his compassion, understanding, professionalism, and integrity as some of his greatest qualities.
**Michael Perry will be speaking about his experiences in Armstrong 3056A on Wednesday, Oct. 14 at 7 p.m.***
By: Jack Bernard
With the arrival of spring many things are changing, including your PR strategy. Crystal Richard, the PR director for Onboardly, has come up with five spring-cleaning tips for your public relations strategy.
1. Try a new style.
2. Clear the clutter and get back to your “why.”
3. Evaluate how you are using your time.
4. Rethink your press releases.
5. Add new tools to your daily routine.
How can you change up your PR strategy this spring?
By: Ariel Wiley
Have you heard of Miami Television News on Miami University’s campus? If you have, that’s great! If not, you are not alone. As the Vice President and Business Manager for Miami Television News, I have witnessed many missed opportunities to promote our organization around campus to get both viewers and new members.
There are a many ways to improve your own organization on campus, but there are 3 big steps you can take upon yourself to get great PR for your club!
1. Social Media
2. Getting out of your Comfort Zone
3. Old Fashioned PR
These are just a few starter tips to gaining followers and members for your own organization. What other PR strategies have your favorite organizations taken to improve/gain members?
By: Allie Dillie
According to the Bureau of Labor Statistics, women make up 47 percent of the nations workforce but 60 percent of the public relations workforce. Women make up 63 percent of public relations “specialists” and 59 percent of all public relations managers. Sarahjane Sacchetti, who works on marketing for secret stated, “It’s all women out there.”
What is it that draws women towards jobs in the public relations field? Is this trend a by-product of societal norms given to women? Or are women the best fit for jobs of this nature?
The “women-in-PR trend” started happening for a variety of reasons, and it’s not all bad, so that might be why it never stopped. One idea that has fueled this pattern is that, the average girl is brought up to believe that it’s good for women to be collaborative and personable. Once these women get to college, many truly find their strengths and passions to be in the fields of reading and writing. Then, once these women graduate, they tend to gravitate towards careers involving these same fields.
With the public relations job field growing by 12 percent a year this gravitation women have to PR can be seen as a good thing. With more and more women joining the workforce, this job growth can open many new doors for women and how they are perceived in the work place. The nature of the PR job field allows those who are dedicated and hardworking to rise to the top in a way some professions don’t. “I think PR offers women the opportunity to hold high-level, corporate positions, so the career-oriented find empowerment in a PR position,” said Jessica Chesney a digital marketing coordinator at Command Partners.
If there is anything women can take away from this it is that public relations is a rapidly growing job field that offers women opportunities to grow and expand professionally. Hopefully, as more women hold high-level jobs in PR, society will wipe away the stigma that only men can hold executive positions in the corporate world.
Gender Breakdown of PR and Journalism Job Categories
By: Christina Peterson
The so-called Carnival “Cruise from Hell” may have devastating effects for Carnival as an organization. A fire caused the cruise ship to lose power and drift uncontrolled through the Gulf of Mexico. Sewage and water seeped through into the cabins, and there was hardly enough food to go around. People were getting upset not only about their safety but also about the large amounts of money they wasted on this vacation. The coast guard investigated the fire said that the fire was not large it just happened in the perfect place to take out power for the entire ship.
CEO, Gerry Cahill apologized on behalf of the company. He completely took responsibility for the issue at hand. He stated that the cruise line prides them selves on providing excellent service and experiences to their customers, although this time this was not the case. The company offered to repay each customer $500, a free flight home and a full refund for the trip. This was the right thing to do because the waste of money was a large downfall from the crisis. It is important that the company reminds their consumers that Carnival is known for luxurious vacations and this was an abnormal experience. If these actions are taken to compensate for the miserable experience aboard the ship, then parts of Carnival’s reputation may be salvage for handling the situation accordingly.
by Jack Bernard
Despite Instagram’s popularity around the world, many major businesses and brands are struggling to formulate a proper PR strategy on this social network. Luckily, a senior account executive from InkHouse Media and Marketing, Lee Glandorf, created a 5-step approach for businesses to increase their brand awareness on Instagram.
1. Update often.
Be sure to stay active and update your account. Nike, for instance, has 7.3 million followers and averages at least one post per day.
2. Be concise.
Attempt to stay at an average of 138 characters per post.
3. Tag others.
According to Simply Measured’s research, a post that tags another Instagram account increases engagement by 56 percent.
4. Hashtags are important, but don’t over use them.
91 percent of brands use seven or less hashtags per post. Be sure to not overwhelm your followers.
5. Tag your location.
Location tagged posts earn 79 percent more engagement versus those that do not.
Is your business taking full advantage of the PR benefits on Instagram?
by Rachael Booth
Sick! Yolo! Salty! Felicia! Ratchet!
If you are a teenager, or have surrounded yourself with teenagers within the past year, you have probably heard a few of these words or even more. Slang has been a very popular teenager dynamic in our culture and many adults want to see it gone.
One adult has made an attempt to limit this poor word choice in the workplace and has received a lot of publicity for it. This adult is a Chick-Fil-A manager who is tired of listening to teenager’s slang and has decided to create a list of words that are prohibited from saying while at work. The manager is specifically bothered by the word “bae” and has threatened to take away free employee meals! However, there are some words that the manager allows and some that must be used in the appropriate context if teenagers want to say them. For example, “chill” may be used to describe the lemonade Chick-Fil-A serves but not in other situations.
As this incident of the Chick-Fil-A manager continues to trend throughout the media, much attention will be drawn towards Chick-Fil-A. Whether people view this affair as negative publicity, positive publicity, or just flat out funny, the fast food chain is receiving exposure without direct payment, and this is a great example of PR.
Lumm, K. (2014). Chick-Fil-A manager bans teenage slang. AOL.
Retrieved from http:// www.aol.com/article/2014/11/11/chick-fil-a-manager-bans-teenage-slang
by Caroline DiPietra
“The artist or their representatives have decided not to release this album on Spotify. We are working on it and hope they will change their mind soon.”
If any of you have received this disappointing message on Spotify recently, it is likely you’ve had Taylor Swift on the brain. Since the release of her new album “1989,” Swift has somehow managed to become even more popular, selling more albums in a given week than any artist has managed to accomplish since 2002. While the success of this album has been a hot topic of discussion lately, what could perhaps top it is the discussion regarding her falling out with everyone’s favorite music- streaming app.
Whether you prefer old-school, country T-Swift or the upbeat and poppy version, it is safe to say that the variety of songs she has produced over the years can offer something different for everyone. It is for this reason that fans are disappointed in her decision to pull the majority of her music from Spotify, referring to the conflict as the “digital music war.”
While Spotify is undeniably regretful for the loss of such a popular artist, the company has taken the strategic approach to utilize public relations in an effort to minimize any animosity. Upon releasing a statement that emphasizes the company’s mission to provide users with music whenever and wherever they want, they also pointed out that 70 percent of the revenue is paid back to the music community. So what do you think; do you agree with Spotify’s PR tactics? Could they have done more? Is Taylor Swift wrong for denying her fans the chance to listen to her music or is she protecting her rights as a paid artist?
by Paige Roberts
Nothing screams bad PR like a complicated lawsuit on a company’s hands. Recently, this has been an issue that the energy drink company, Red Bull has been dealing with.
Since 2002 Red Bull has been advertising that it’s energy drink will, “give you wings”. For some, this statement is clearly a metaphor, knowing that an energy drink doesn’t have the capability of giving a consumer literal wings. However, others took it more literally. Unsatisfied with the product because they had yet to sprout wings, buyers began to fight back with false advertising.
With this messy lawsuit, one wonders how Red Bull is handling the situation. Well, they are offering $10 to any person who purchased Red Bull since 2002, if they fill out an online application. Although Red Bull settled the litigation with the sum of money, they still believe they aren’t in the wrong. A spokesman for the company stated, “Red Bull maintains its marketing and labeling have always been truthful and accurate, and denies any and all wrongdoing or liability.”
When it comes to advertising, you have to also consider the role that it will play in Public Relations. Because when an advertising stunt goes wrong the only thing your company will gain is bad PR.
by Tyler Olson
Last week, an average teen named Alex had become the biggest Internet sensation, all because another female teen had posted a tweet with a picture of Alex checking out items and the caption saying “YOOOOOOOOOO”.
People are questioning how and why Alex is becoming such a big sensation in such a short period of time. Is it his hair? Is it how he appeals to the public? Or was it how well he checked out his customers? Some might believe it’s because of the close resemblance to Justin Bieber’s hairstyle that had also created a worldwide Internet sensation.
“This is the coolest thing to happen to Target lately, so brand managers better take advantage of it,” said Allen.
This is a great opportunity for Target to take advantage of the situation and create brand awareness for the Corporation to prosper. Already, target has benefited from Alex’s Internet sensation by creating positive publicity for the corporation and boosting revenue in just the few days since the tweet had been posted. This tweet that had made Alex famous in just a couple hours shows how powerful social media is and the impact that it can have on any one individuals life.
by Paige Roberts
As hard as it may be, consider a world without social media. The early 2000s were the turning point for the widespread phenomena of social media. However, not only has social media changed the way we spend our time on the Internet, it also transformed the world of Public Relations.
Before social media, breaking news stories would already be a day old once published in the next day’s newspaper. With the help of Twitter, breaking news can be tweeted out to an account’s followers in a matter of seconds. With the help of Facebook, there is less of a need for focus groups. Companies can use their Facebook account to have two-way communication to gain feedback from their users.
Twitter and Facebook are only two of the popular social media sites that have been created. In a matter of 14 years, social media has managed to change the world of Public Relations from sending a “fax-blast” press release to sending a simple 140-character tweet. Having to collect a group of people for a lengthy focus group, to a Facebook chat with a consumer. What’s the next social media innovation coming our way? And what will happen to Public Relations when it comes?