As a future public relations professional, being a good writer is a large part of your job. Nobody can just jump on their computer and crank out an amazing press release in 10 minutes without practicing, either. Even the best PR execs in the industry had to start somewhere.
Luckily, we live in an age where anyone can write and publish their own material. There is no better way to hone your writing skills than to start a blog. It can be about anything, all that matters is that you are consistently practicing your writing and putting material out there.
To start, think of something that interests you (it doesn’t have to be PR related at all). If you love fashion, start a fashion blog. If you love cooking, share your recipes. Once you have a basic idea, get a little creative. Find the thing that’s going to set your blog apart from the others.
There are a ton of platforms for blogging that are easy to use and free. Check out sites like Weebly, Wordpress, or Tumblr and see which one fits your idea best. They also often have templates that make designing your page easy if that’s not your thing. Any blog can look well-polished and professional with zero web design skills needed.
Coming up with a name can be tricky, but try to make it reflect your theme. Also stay away from naming it something directly with your name (aka don’t name your food blog Carol’s Recipes). Since you most likely aren’t a celebrity, name recognition isn’t going to mean a lot and can often sound hokey.
Once you have have your site all planned out, it’s time to start creating content. Start out by challenging yourself to post once or twice a week. If you know that you’re busy, sit down when you have time and crank out a few posts at once, then save them and publish them slowly.
This is your time to really develop your voice and become comfortable with your writing. The more you write, the easier it gets and the more confident you will become in your abilities.
Writing and maintaining a blog not only gives you a lot of writing practice, it can give you a portfolio of your work that you can forward to future employers. Often, they will request a writing sample with your resume and your blog can act as an archive of your work.
Blogging can be a key tool for PR professionals. Learning the ins and outs of the industry early on can be a benefit just as important as improved writing skills.