By: Rosie Leuby
With many great triumphs in life, there will also be moments of failure. There are many different major public relations mistakes that have happened over the years that can teach future public relations practitioners what to be careful of. Here are just a few major mistakes found in public relations practices that one can learn from:
1. McDonald’s on TwitterAs a public relations move, McDonald’s promoted the use of a hashtag, #McDStories, on Twitter. Almost immediately after posting about their promotion, the hashtag was overwhelmed with negative comments about McDonald’s. They pulled the hashtag after only two hours and criticized Twitter users for their “snarky” comments. The lesson to learn here is that one cannot control the conversations on social media, and especially not act all that surprised when people say something that is not nice.
2. Coca-Cola‘s Carton Change
One of there products, Tropicana, was getting a new, cleaner-looking design on their cartons, instead of their signature orange with a straw image. It caused the customers to be upset and confused them when they were trying to purchase their favorite orange juice. The uproar caused Coca-Cola to quickly reverse their decision after the fan outcry. The lesson here is to stay true to the brand packaging.
3. Apple’s Steve Job’s Comment
When a post to the world, like a comment from Steve Jobs about the iPod being the “funnest” ever, has grammar issues, that message is no longer getting through to consumers as the word choice has distracted them. The lesson to learn here is how no one is immune to grammar mistakes and one should make sure that grammar rules are used correctly.
To learn more about public relations mistakes and lessons to learn from it, check out this link: http://thenextweb.com/entrepreneur/2012/05/05/11-major-public-relations-mistakes-and-how-to-learn-from-them/
By: Allison Haworth
Green Beer Day, otherwise known as GBD, is one of Miami University’s longest traditions beginning in 1952. Ever since then, Miami students celebrate this annual tradition the Thursday before spring break. This year, St. Patrick’s Day happens to fall on GBD, which won’t happen again until at least 2022. While many people view this celebration as an excuse to go out and skip class, some might think a little differently.
Green Beer Day is a tradition where people get dressed up and in the spirit to celebrate St. Patrick’s Day and the beginning of their spring break. There are many people who design and order attire, which allows students to practice their marketing, graphic design, sales and entrepreneurial skills.
While Miami University does not condone or associate itself with this event, there is always word of mouth, video coverage and even press that covers this event to create some sort of awareness about Miami’s unique tradition.
While people have varying opinions about Green Beer Day, it is not all just about the fun. It allows students to practice what running a business is like when dealing with apparel, customers and the technicalities of owning a business.
Whether or not you choose to participate in the celebration, Green Beer Day is supposed to be a fun celebration that brings the students together to uphold a tradition.
By: Erin Antonelli
On Tuesday, March 8 at 7 pm in McGuffey 322, public relations professionals will share their experiences and advice with students. All of the speakers are members of the Cincinnati Chapter of PRSA and have a variety of different experiences and career paths.
Brianne is a recent Miami University graduate and former MU PRSSA President. Currently, she works as an Assistant Account Executive at Wordsworth Communications in Cincinnati.
J.D. works as a Communication specialist at Hamilton County Job and Family Services. He helps to tell the story of his employer with a digital focus.
Jay does the External Communications at First Group, a transportation company. Within this role, he works with a large geographical area that includes North America, Canada and Puerto Rico.
Darcy is also a recent Miami University graduate and PRSSA executive board member. She works for Vehr Communications in Cincinnati as a senior account executive.
By: Joel Primack
Al Golin started Golin 58 years ago, when he cold-called Ray Kroc, who was starting McDonald’s. McDonald’s remains a client of Golin, one of their largest, building their reputation around being innovative and introducing new corporate and consumer communication strategies.
Golin, headquartered in Chicago, is an international communication firm that provides their clients the most relevant insights and creative ideas to engage their audience across the most mediums. They have 50 offices across the Americas, Europe, the Middle East, Asia and Australia, with more than 25 partners. The global reach of Golin strengthens their commitment to clients.
Golin, in February 2016, bought The Brooklyn Brothers, a creative firm with offices in New York, London and Brazil, adding additional elements and resources to clients, including a Hollywood writing room. The Brooklyn Brothers and Golin share the mission of being the agency of relevance and creativity. Golin drives relevance through their insights and measurement tools, while The Brooklyn Brothers bring their storytelling capabilities to the table. This creates a strong firm that can drive engagement with stories and measure those results for their clients.
Explorers, creators, connectors and catalysts are the communities within Golin, because they got rid of a hierarchical model for the agency, creating the g4 model. Members from each community collaborate on projects for clients, building a creative, relevant communication plan to reach the audience. This model has produced specialists from generalists. Golin is committed to their employees and clients, showing with the a slogan of “Go All In.” It can be applied to anything and everything, because Golin wants their employees to “Go All In” inside and outside of the office, creating more meaningful lives.
By: Joel Primack
A crisis can happen any time, anywhere when you’re least suspecting it. Similar to how firemen respond to a fire, each member of the team has a role to perform. When dealing with a crisis, you should have a team in place, prepared for when one arises. Your team should be comprised of:
To read more on this subject, check out this article: http://www.jaffepr.com/blog/crisis-management-preparedness-are-you-ready
By: Chloe Tykal
In a new advertising campaign, Barbie® is promoting its newest doll, a collaboration with fashion house Moschino. For the most part, everything looks the same: very pink, very fashionable and very Barbie®. One thing stands out very clearly from every other Barbie® ad ever made: the featured child playing with Barbie® is a boy.
This is the first time in the 56 years of the Barbie® brand that a boy has ever been in an advertising campaign. Although he is featured alongside two girls, the boy is the face of the entire campaign. His face is the one featured on the Moschino Instagram, earning 15.4 thousand likes on the social media app.
In the advertisement, the boy hands Barbie® her doll-sized Moschino bag and proclaims that “Moschino Barbie® is SO fierce” before winking at the camera.
The limited edition dolls sold out in under an hour and are being sold online through second-party retailers for upwards of $300. Much of the doll’s success is being credited towards the diversity of the advertisement. Since the ad first premiered there has been an overwhelmingly strong social media response.
Check out the full Moschino Barbie® advertisement here: https://www.youtube.com/watch?v=TULVRlpsNWo
By: Chloe Tykal
Makeup junkies rejoice! MAC just announced a collaboration with beauty icon Dita von Teese for a new Viva Glam lipstick. The MAC Viva Glam campaign has been cranking out celebrity inspired colors and products for 21 years, working with symbols from Nicki Minaj to Cyndi Lauper. All of the proceeds from the Viva Glam collection go to MAC’s AIDS Fund, which supports those diagnosed and living with HIV AIDS across the globe.
Von Teese, a model, entrepreneur and occasional actress, is well known for re-popularizing burlesque performance. She channels the vintage sex appeal both on and off of the red carpet with her classic look. As for her new lipstick, red was an obvious choice. “For my entire adult life, I can’t really remember a time when I left the house without red lipstick on” von Teese confesses.
The shade has been described as “the perfect red” and is supposed to capture the classic glamour that von Teese’s personal brand creates. The inspiration behind the color was von Teese’s new book, Your Beauty Mark. It is a blue-based, scarlet red that “evokes glamour and confidence.”
The MAC Von Teese lipstick can be expected on shelves and online on December 9 but the rest of the MAC Viva Glam Campaign (currently showcasing Miley Cyrus) is available now at http://www.maccosmetics.com.
By: Allison Haworth
Word on the street has Chipotle in hot water due to an E. coli outbreak in the Pacific Northwest states. So far, 41 people have been sickened between Oregon and Washington and 12 have been hospitalized.
What does this mean for Chipotle? Stocks have fallen about 16 percent within the past month, which means it will take a while for Chipotle to regain the trust of their costumers.
Since the E. coli outbreak last week, 10 stores have been directly affected but 43 stores have closed out of caution. It seems misleading that part of Chipotle’s branding is “Food With Integrity” and having fresh, organic, local meat, but they can’t even provide food that is safe for the public to eat?
In regards to locally raised livestock, the safety standards are not as strict as if the USDA were to conduct tests. The E. coli could have been from basically any ingredient aside from the tortillas.
As Chipotle is taking measures to ensure the food is back and safe to eat, for now, it looks like if you want Chipotle, you might have to risk it for the biscuit.
By: Erin Antonelli
On October 12, Facebook announced it would test out a new shopping feature on its site. The feature, called Canvas, will begin testing in select areas of the country.
The idea behind Canvas is to cut out the middleman between Facebook and retailers. When users click on in-feed ads they will no longer be directed to the company’s website, but instead be able to purchase directly through Facebook. It also allows for users to browse through other items that the company sells. Currently, there are a limited number of brands. It is mostly larger retailers such as Target and Niemen Marcus. If Canvas is successful, however, the number of retailers could expand.
Facebook developed the feature in response to the needs of the user. Many users no longer look at Facebook solely as a place to connect with family and friends. According to Facebook’s research, nearly half the people who visit their sites were actively seeking new products. This feature will meet their needs as well as drive sales for the businesses they are purchasing from.
Facebook is not the first social media site to join in the e-commerce game. Both Pinterest and Twitter have seen success with shopping features. Facebook is, however, the largest with around 1.23 billion users. Adding a shopping feature could entice even more users or convince current users to spend more time on the site.
By: Sarah Emery
1) He’s worn many hats in his career.
Before starting at Vehr Communications in 2010, Perry was a sports reporter, book author, magazine editor and even an adjunct professor at the University of Cincinnati.
2) He’s a world traveler.
According to his LinkedIn account, Perry has visited over 20 countries on five continents.
3) He specializes in media relations, strategic planning, publishing and social media.
Perry has spent years studying how to appeal to targeted demographics and has managed many projects and teams. He served as director of marketing and promotions for the 2012 World Choir Games in Cincinnati. In addition, he greatly values writing and storytelling when it comes to content generation.
4) He has a passion for sports.
Along with being sports editor at Enquirer Media, Perry has written two books about the Cincinnati Bearcats’ basketball program. He has also covered many Cincinnati area teams, from the Cincinnati Reds to 121 high school programs.
5) He values teamwork.
According to his bio on Vehr Communications’ website, “nothing delivers more satisfaction than teamwork and collaboration.” He serves on many boards at the University of Cincinnati and many former team members cite his compassion, understanding, professionalism, and integrity as some of his greatest qualities.
**Michael Perry will be speaking about his experiences in Armstrong 3056A on Wednesday, Oct. 14 at 7 p.m.***
By: Emily Lammers
People across America rejoice as McDonalds rolls out its all day breakfast menu this week. With breakfast being the golden time of day for these golden arches, the all day breakfast menu hopes to capture a specific audience not only in the morning, but also all day long.
Many argue that this breakfast breakthrough is a desperate attempt to bring in customers in the company’s lowest slump in decades. McDonalds has tried to produce a “healthy” image recently, which hasn’t done much for attracting a younger generation and has alienated their main customers.
As McDonalds makes bold moves in order to recapture the drifting millennials, breakfast might be the perfect way to do it. Why? Its so simple. McDonalds is great at breakfast. They know how to do breakfast and might as well capitalize on it. This is a much simpler move for McDonalds since there is no “rebranding” necessary.
However, there may be some downsides to this move that might negatively impact McDonalds profits. For one, rarity sells, if it’s only available in the morning, more people are going to go to McDonalds before 10:45am to ensure consumption of breakfast food. Therefore, there is now less incentive to visit specifically in the morning.
Will you be rushing out to get your 3pm Egg McMuffin?
By: Emily Lammers
Thousands lined up on the morning of April 19 outside of Targets across the country. Since the January announcement of Lilly Pulitzer’s partnership with Target there has been endless buzz on social media and from preppy girls everywhere. Some expressed pure joy for the release; others quite aggressively said this move would devalue the Lilly Pulitzer brand.
However, Target’s work with Lilly Pulitzer is turning out to be one of the most highly anticipated of the 150 limited-time designer partnerships it’s ever done. Target executives say the partnership’s success doesn’t have much to do with how many or how quickly products are sold. To Target it is already successful just by the buzz and excitement it has provoked. In January, it was a trending topic on Twitter and has continually been a popular subject on social media since then. The success of the partnership was no longer questioned as the collection sold out within minutes across the country and online.
By: Paige Roberts
Public Relations and branding is everywhere; billboards while you’re driving down the highway, on the radio, television commercials; literally everywhere. But one source of PR and branding that has come to attention in recent days is, Will Ferrell.
Yes, the comedy legend Will Ferrell is more or less a walking PR campaign for a number of different brands. However he does so in a rather discrete way. He isn’t starring in commercials in order to endorse a product or promote a brand. He campaigned for Wonder Bread in his Nascar inspired movie, Talladega Nights. He supported Lego by starting in their recent animated film. And even advertised for, Little Debbie by naming himself the newest face of the sweet treat during his appearance on the, Tonight Show.
This unique branding technique inspired by Will Ferrell even has it’s own name. Adweek.com marked the term for this method as, “Ferrellvertising.” Some may think that it’s a silly way of branding for a company or even for Will Ferrell to be taking part in it. But when Wonder Bread went from being in bankruptcy to gaining $4.3 million in exposure (adag.com), who will really be laughing?
Next time you’re looking to sell a good or service instead of turning to your traditional PR firm for branding techniques you may want to consider the, “Ferrellvertising” method.
By: Jack Bernard
With the arrival of spring many things are changing, including your PR strategy. Crystal Richard, the PR director for Onboardly, has come up with five spring-cleaning tips for your public relations strategy.
1. Try a new style.
2. Clear the clutter and get back to your “why.”
3. Evaluate how you are using your time.
4. Rethink your press releases.
5. Add new tools to your daily routine.
How can you change up your PR strategy this spring?
By: Paige Garty
While the weather in Oxford is beginning to heat up, so is the attention that 72andSunny is getting. The LA-based advertisement agency was recently ranked in the Top 50 Most Innovative Companies of 2015. The CEO, John Boiler, believes that advertising is all “about behavior, not messaging.” And this is exactly the focus for the agency’s latest campaign.
The “Ask the Google App” Campaign can be seen all over New York City. Frequently asked questions are posted all over the city’s landmarks to promote the usage of Google’s new app. The questions focus on the consumers’ behaviors and attitudes toward their potential, everyday thoughts.
Where most companies would create a commercial to get their message out, 72andSunny submerged their ads into locations that correspond with consumers’ questions. Some of their ads include signs outside of art exhibits that read, “Ok Google, what is Conceptual art?” Every ad is positioned in specific location or on a certain item where a person might stop to ponder what they are actually looking at.
72andSunny’s campaign is just one way how agencies are making advertisements a more customary and common part of our lives. Want to know what the other 49 Most Innovative Companies are? Go here: http://www.fastcompany.com/section/most-innovative-companies-2015
By: Rosie Leuby
Success stories can be the most powerful selling tool! The best way for any success story to be told is typically through word of mouth. For example, suppose a customer who you recently completed a project with speaks highly of your company to ten people. Then, those people recommend you to ten other people and soon it is posted on the web or it appears in the news media about your success story.
Success stories are highly value way to market you and your company to customers. It is a way to transform a customer into a personal advocate willing to promote on behalf of you and your company.
To launch a successful success story, you first have to ask yourself:
1. Are success stories right for us?
2. Can we get permission to “name names” of clients?
3. Is now the right time to suggest doing a success story?
4. What is the ideal length of a success story?
Eggert, M. (2015, November 25). Success Stories: Your Most Powerful Selling Tools | ComPRehension. Retrieved March 4, 2015.
By: Allie Dillie
According to the Bureau of Labor Statistics, women make up 47 percent of the nations workforce but 60 percent of the public relations workforce. Women make up 63 percent of public relations “specialists” and 59 percent of all public relations managers. Sarahjane Sacchetti, who works on marketing for secret stated, “It’s all women out there.”
What is it that draws women towards jobs in the public relations field? Is this trend a by-product of societal norms given to women? Or are women the best fit for jobs of this nature?
The “women-in-PR trend” started happening for a variety of reasons, and it’s not all bad, so that might be why it never stopped. One idea that has fueled this pattern is that, the average girl is brought up to believe that it’s good for women to be collaborative and personable. Once these women get to college, many truly find their strengths and passions to be in the fields of reading and writing. Then, once these women graduate, they tend to gravitate towards careers involving these same fields.
With the public relations job field growing by 12 percent a year this gravitation women have to PR can be seen as a good thing. With more and more women joining the workforce, this job growth can open many new doors for women and how they are perceived in the work place. The nature of the PR job field allows those who are dedicated and hardworking to rise to the top in a way some professions don’t. “I think PR offers women the opportunity to hold high-level, corporate positions, so the career-oriented find empowerment in a PR position,” said Jessica Chesney a digital marketing coordinator at Command Partners.
If there is anything women can take away from this it is that public relations is a rapidly growing job field that offers women opportunities to grow and expand professionally. Hopefully, as more women hold high-level jobs in PR, society will wipe away the stigma that only men can hold executive positions in the corporate world.
Gender Breakdown of PR and Journalism Job Categories
By: Christina Peterson
The so-called Carnival “Cruise from Hell” may have devastating effects for Carnival as an organization. A fire caused the cruise ship to lose power and drift uncontrolled through the Gulf of Mexico. Sewage and water seeped through into the cabins, and there was hardly enough food to go around. People were getting upset not only about their safety but also about the large amounts of money they wasted on this vacation. The coast guard investigated the fire said that the fire was not large it just happened in the perfect place to take out power for the entire ship.
CEO, Gerry Cahill apologized on behalf of the company. He completely took responsibility for the issue at hand. He stated that the cruise line prides them selves on providing excellent service and experiences to their customers, although this time this was not the case. The company offered to repay each customer $500, a free flight home and a full refund for the trip. This was the right thing to do because the waste of money was a large downfall from the crisis. It is important that the company reminds their consumers that Carnival is known for luxurious vacations and this was an abnormal experience. If these actions are taken to compensate for the miserable experience aboard the ship, then parts of Carnival’s reputation may be salvage for handling the situation accordingly.
By: Rachael Booth
As years go by, trends and fads change. Whether it’s the transition from the Razor to the iPhone, or the typewriter to the computer; technology improves, and interests change. Even when it seems technology has reached its paramount of capabilities, something new is created and surprises us with features we never dreamed to be possible.
The economy is fueled by these popular and new industries. Today we live in an Internet based society where Apple dominates this generation of smartphones and computers. However, many have argued that Apple is finished and doomed. Analysts suggest that Apple is all out of ideas and society is transitioning away from their brilliant inventions.
Although this is a feasible accusation, Apple has been accused of this before and has responded with record-breaking sales of new inventions. For example, Analysts claimed Apple would be finished…
• Before the iPod came out in 2001.
• Before the iPhone came out in 2007.
• And right before the iPad came out in 2010.
As you can see, Apple has bounced back and proved critics wrong.
So what’s the future of Apple and how will they maintain their relationship with the public? It will be important for Apple to study the public’s attitudes and desires about future products and therefore keep their place as one of the most recognizable companies.
Although Apple’s next commodity has not been revealed, it is speculated that in three years, 485 million of these new devices will be sold a year. As our society continues to improve technologically, it will be interesting to see what the 2015 launch will be.
Brooks, M., (2015). The billion-dollar ace hidden up apple’s sleeves. The Motley Fool.
By: Nicole Blachowicz
Public Relations practitioners work to create two-way communication and maintain solid relationships. Both companies and individuals used the Oscars as a way to express opinions and spark conversation about social change. Here are some highlights.
1. Dove’s and Twitter’s #SpeakBeautiful Campaign – Women’s Self Esteem
Dove wants to boost women’s self esteem and have done campaigns, such as their Real Beauty Sketches advertisement, to promote this. According to Adweek, over 5 million people tweeted negative comments last year during the show. The #Speakbeautiful campaign promotes tweeting positive compliments during the red carpet using the hashtag.
2. #Askhermore Campaign – Sexism
Many celebrities supported this campaign during the show. It asks interviewers to stop asking sexist questions. In an interview, Reese Witherspoon said, “You know, this is a movement to say we’re more than just our dresses.”
3. Patricia Arquette – Women’s Equality
During the acceptance speech for the Academy Awards Best Supporting Actress for her role in “Boyhood,” she said, “It is our time to have wage equality once and for all, and equal rights for women in the United States of America!” The show captured other celebrities, like Meryl Streep, showing their support as she gave her speech.
4. Graham Moore and Dana Perry - Suicide Awareness
During his acceptance speech, Graham Moore shared his story about his suicide attempt failure and encouraged others to “stay weird, and stay different.” Producer Dana Perry dedicated her award to her son who committed suicide and said that we must talk this problem.
These are just a few of the examples seen during the 2015 Oscars. How can PR practitioners use these examples or use events like the Oscars to further build relationships? What other companies have pushed for social change? Is this a good way to maintain relationships? Why or why not?
by Rachael Booth
Sick! Yolo! Salty! Felicia! Ratchet!
If you are a teenager, or have surrounded yourself with teenagers within the past year, you have probably heard a few of these words or even more. Slang has been a very popular teenager dynamic in our culture and many adults want to see it gone.
One adult has made an attempt to limit this poor word choice in the workplace and has received a lot of publicity for it. This adult is a Chick-Fil-A manager who is tired of listening to teenager’s slang and has decided to create a list of words that are prohibited from saying while at work. The manager is specifically bothered by the word “bae” and has threatened to take away free employee meals! However, there are some words that the manager allows and some that must be used in the appropriate context if teenagers want to say them. For example, “chill” may be used to describe the lemonade Chick-Fil-A serves but not in other situations.
As this incident of the Chick-Fil-A manager continues to trend throughout the media, much attention will be drawn towards Chick-Fil-A. Whether people view this affair as negative publicity, positive publicity, or just flat out funny, the fast food chain is receiving exposure without direct payment, and this is a great example of PR.
Lumm, K. (2014). Chick-Fil-A manager bans teenage slang. AOL.
Retrieved from http:// www.aol.com/article/2014/11/11/chick-fil-a-manager-bans-teenage-slang
by Christina Peterson
A data breach in the United States Postal Service started last year and has continued through the present. On Monday, the postal service stated they are a victim of cyber intrusion and the hacker may have obtained the name, date of birth, social security numbers and addresses of the victims of the breach. If someone called the post office recently, it is possible that this information was collected through the call. This is obviously a major concern for people in this country. However, the federal institution dealt with the issue accordingly. The postal service released a statement apologizing for the inconvienience that the breach may have caused for anyone involved. They even offered to provide the employees that were affected with a credit monitoring service for a whole year in order to compensate for the damage that may have occurred. This was an effective press release because they disclosed all necessary information with the public. They allowed for transparency between the public and the organization, which is always beneficial when dealing with a crisis. The postal service took responsibility for the problem that is happening in terms of promising to find the perpetrator and stop the security breach.
In addition, the US Postal Service also collaborated with the FBI in order to solve the problem. The FBI then created a press release of their own, which reassured the public that they are working towards solving the problem and recommended that people take extra precaution when giving out personal information in a time like this. They even gave a website where people could report such incidences. This just allowed for further reassurance that professionals are working toward stopping the breach entirely.
by Caroline DiPietra
“The artist or their representatives have decided not to release this album on Spotify. We are working on it and hope they will change their mind soon.”
If any of you have received this disappointing message on Spotify recently, it is likely you’ve had Taylor Swift on the brain. Since the release of her new album “1989,” Swift has somehow managed to become even more popular, selling more albums in a given week than any artist has managed to accomplish since 2002. While the success of this album has been a hot topic of discussion lately, what could perhaps top it is the discussion regarding her falling out with everyone’s favorite music- streaming app.
Whether you prefer old-school, country T-Swift or the upbeat and poppy version, it is safe to say that the variety of songs she has produced over the years can offer something different for everyone. It is for this reason that fans are disappointed in her decision to pull the majority of her music from Spotify, referring to the conflict as the “digital music war.”
While Spotify is undeniably regretful for the loss of such a popular artist, the company has taken the strategic approach to utilize public relations in an effort to minimize any animosity. Upon releasing a statement that emphasizes the company’s mission to provide users with music whenever and wherever they want, they also pointed out that 70 percent of the revenue is paid back to the music community. So what do you think; do you agree with Spotify’s PR tactics? Could they have done more? Is Taylor Swift wrong for denying her fans the chance to listen to her music or is she protecting her rights as a paid artist?
by Alana Hallett
If you haven’t read or seen it in every major newspaper or news media, Ebola has officially arrived in the United States. Thomas Eric Duncan, the Liberian patient who recently traveled from Africa, came into Texas Presbyterian on Sept. 25, 2014 with symptoms of Ebola, but was released with antibiotics. As to why he was discharged, that’s the question on everyone’s mind. DallasNews stated that Duncan returned two days after being discharged, and was officially diagnosed with Ebola. Presbyterian hospital announced Duncan died on Oct. 8, 2014. The even worst part, he not only died, but the two nurses, Nina Pham and Amber Vinson have now contracted Ebola.
The real question, has Ebola affected the hospital’s ability to communicate? Bruce Haynes, Washington consultant, states that “mixed messages from Presbyterian created confusion that undercuts the public’s confidence.”
Due to the lack of communication and confidence between the hospital and public, the hospital hired Burson Marsteller, global PR firm to help them restore trust. Its public relations efforts include a new social media campaign illustrating the hashtag #presbyproud, as well as a series of videos posted on YouTube with messages from Presbyterian nurses answering the question: Do you feel safe working at Texas Health Presbyterian Hospital Dallas? Daniel Varga, the clinical officer, is hoping to see a restoration in trust and confidence in the hospital to treat all patients. Will these new strategies work? Or will they fall at the hands of another fatal effort illustrating how not to handle a situation?
Yasmin, S., & Railey, K. (2014, October 17). Texas Presbyterian begins public relations effort to restore trust. Retrieved October 25, 2014, from http://www.dallasnews.com/news/metro/20141017-presbyterian-begins-public-relations-effort-to-restore-trust.ece
by Shannon Kinney
If you happened to step outside yesterday, October 22nd, you probably noticed the hoards of people crowded around The Farmer School of Business. Contrary to popular belief, it was not the line coming out of Dividends. The massive amount of people standing on the corner of High and Patterson were protesting to display their disapproval of George Will, a Washington Post columnist, coming to give a speech. Many students didn’t like the idea that Miami University was paying is a whopping $48,000 to come speak after he published a controversial piece, “Colleges become the victims of progressivism” on The Washington Post, about campus rape and sexual assault earlier this year.
As many people are well aware, sexual assault has been a reoccurring issue specifically on Miami’s campus. It is not something that is taken lightly here in Oxford, Ohio. The scrutiny of the matters regarding campus rape that was shared in Will’s column did not go unnoticed or unheard in this small college town.