By: Adam Goodreau
The Young Entrepreneur Council, a supporting organization for entrepreneurs, has first-hand experience in acknowledging the importance of great public relations. The value of public relations comes in its ability to tailor its ability in communicating effectively. Moreover, individuals who are good at PR are able to understand their intensions for their actions.
This begs the question, what needs to happen in order for a great PR experience to occur?
The Young Entrepreneur Council, by observing the AirPR Marketplace, has concluded three things:
Truth. Not only must public relations professionals be truthful in their actions, they must have a true understanding of what the client needs. When a PR professional and client have a genuine mutual understanding, together they can reach success. Engaging in the expression of truthful abilities and desires fosters the growth of relationships.
Trust. Strong and healthy relationships are based on trust. If the PR professional has a longstanding relationship with a client, the client will be more open in giving control to the PR professional. Additionally, trust creates effective communication and planning during the development of a campaign.
Transparency. When the PR agency is being visible with the client, there are no misconceptions or doubts. Teaming with trust, being transparent develops honesty. In the rise of a conflict, transparency can allow the PR pro to think about a problem from a different perspective. This happens when the PR professional says, “This current plan is not working, we need to find a different solution and get creative!”
By: Hannah Saltzman
It is official. Netflix has made a deal with Warner Bros. to make four new episodes of “Gilmore Girls.” Each episode will be 90 minutes long and will include all of the major characters: Alexis Bledel (Rory), Lauren Graham (Lorelei), Kelly Bishop (Emily) and Scott Patterson (Luke). They are still in negotiations with the some of the other characters. Furthermore, the creator of the show, Amy Sherman-Palladino said she promises to make it end correctly this time. Sherman-Palladino left the show before the last season because of a contract disagreement with Warner Bros. and said that she did not picture the ending of the show like the way they ended it. It is unclear when the episodes will premier, but they did state that each episode will represent each season and will take place in the present. I am very excited to see what is going on in Stars Hollow and too see where all of the characters are today.
For more information take a loot at:
By: Sarah Emery
1) He is currently the Senior Vice President of Financial Communications at Weber Shandwick Worldwide.
Weber Shandwick is one of the leading global communications firms and has received numerous awards and commendations for their work. Isaf joined Weber Shandwick in 2007 and works in Boston, Massachusetts.
2) Before he started at Weber Shandwick, Isaf worked at Arnold Worldwide.
At Arnold Worldwide, he was a senior vice president of the PR department. In 2006, he was quoted in the Boston Business Journal in relation to a rising PR economy in Boston.
"As an industry we have not done enough to burnish the image and raise the strategic value of the PR profession,” Isaf stated.
3) He’s the lacrosse coach at Medfield High School.
In 2015, his team won the D2 Massachusetts State Championship!
4) He’s a Hamilton College alum- and record holder!
Isaf graduated from Hamilton College in 1987 with a BA in Political Science and Government. He is still ranked #2 for career assists during his time on the men’s lacrosse team at the Clinton, NY school.
5) Isaf’s colleagues speak highly of him.
Multiple professionals on LinkedIn have recommended Isaf for his work ethic and strong experience. Philip Reilly, who worked with Isaf at Arnold Worldwide, called him an “inspirational leader who is not afraid to get his hands dirty.” Evan Zall, who reported to Isaf when both were at Arnold Worldwide, said “you can’t go wrong with John Isaf.”
Isaf will be in Oxford on October 26th, 2015 and will be speaking about his career at 7pm in Armstrong 3056B as part of the PRSSA Speaker Series.
By: Adam Goodreau
Has the growth of the internet changed the public relations profession? Has the conversion from print media to mobile media changed the ways we share information? There is no doubt that the Internet keeps public relations specialists “in the know.” On a local and global scale, the internet makes information accessible 24/7.
Public relations is the means by which media is used to communicate with audiences and clients. Communication has moved from print media to online media, which challenges public relations specialists to adapt to the nonstop creation and distribution of information. Here are ways in which the practice of public relations has changed because of the Internet:
Dialogue. With the growth and development of social media and the Internet, the conversation and dialogue can continue. Moreover, dialogue generated between users is non-exclusionary. Since everyone can participate in the dialogue, increased participation decreases the effectiveness of social media. However, social media can “amplify” world happenings and can encourage interactions between a client and their consumers.
Management. 24/7 news coverage means 24/7 media generation. In other words, responses to crises can occur in seconds! Social media is dynamic, and is constantly producing news that may have a positive or negative effect on a client’s reputation. So, public relations specialists must become reactionary.
Creativity. The Internet fosters the use of digital creativity. Public relations specialists are challenged to enhance a brand or create an exciting press release in the midst of the Digital Age. A well-done video, photo or in-text graphic can influence the engagement of a consumer with a brand or client.
By: Hannah Saltzman
On Friday, Facebook for Ireland and Spain is releasing a trial run of a new emotions feature called "Reactions." Part of the “like” button will now include 6 emojis to represent different emotions. There will be a heart for love, a red angry face for mad, a teary face for sad, a laughing face for laughing out loud, a surprised face for “wow” and a closed-eye smiley face for “yay.” According to Mark Zuckerberg, Facebook constantly gets requests for a “dislike” button. However, Zuckerberg does not want to turn Facebook into a place where people up and down vote a post, so he and his team came up with the reactions feature. Zuckerberg said this new feature will allow people to be sympathetic on Facebook. For example, someone might not feel comfortable liking a sad post so instead you can use the sad reaction button to make your response more appropriate. While they are testing the six different reactions in Ireland and Spain, every user can look out for the “LOL” and “yay” reactions.
By: Erin Antonelli
On October 12, Facebook announced it would test out a new shopping feature on its site. The feature, called Canvas, will begin testing in select areas of the country.
The idea behind Canvas is to cut out the middleman between Facebook and retailers. When users click on in-feed ads they will no longer be directed to the company’s website, but instead be able to purchase directly through Facebook. It also allows for users to browse through other items that the company sells. Currently, there are a limited number of brands. It is mostly larger retailers such as Target and Niemen Marcus. If Canvas is successful, however, the number of retailers could expand.
Facebook developed the feature in response to the needs of the user. Many users no longer look at Facebook solely as a place to connect with family and friends. According to Facebook’s research, nearly half the people who visit their sites were actively seeking new products. This feature will meet their needs as well as drive sales for the businesses they are purchasing from.
Facebook is not the first social media site to join in the e-commerce game. Both Pinterest and Twitter have seen success with shopping features. Facebook is, however, the largest with around 1.23 billion users. Adding a shopping feature could entice even more users or convince current users to spend more time on the site.
By: Sarah Emery
1) He’s worn many hats in his career.
Before starting at Vehr Communications in 2010, Perry was a sports reporter, book author, magazine editor and even an adjunct professor at the University of Cincinnati.
2) He’s a world traveler.
According to his LinkedIn account, Perry has visited over 20 countries on five continents.
3) He specializes in media relations, strategic planning, publishing and social media.
Perry has spent years studying how to appeal to targeted demographics and has managed many projects and teams. He served as director of marketing and promotions for the 2012 World Choir Games in Cincinnati. In addition, he greatly values writing and storytelling when it comes to content generation.
4) He has a passion for sports.
Along with being sports editor at Enquirer Media, Perry has written two books about the Cincinnati Bearcats’ basketball program. He has also covered many Cincinnati area teams, from the Cincinnati Reds to 121 high school programs.
5) He values teamwork.
According to his bio on Vehr Communications’ website, “nothing delivers more satisfaction than teamwork and collaboration.” He serves on many boards at the University of Cincinnati and many former team members cite his compassion, understanding, professionalism, and integrity as some of his greatest qualities.
**Michael Perry will be speaking about his experiences in Armstrong 3056A on Wednesday, Oct. 14 at 7 p.m.***
By: Allison Haworth
Many Snapchat users have probably discovered that the well-known filters that appear when you swipe right on your picture, a recent upgrade to the application, have gotten snappers deforming their face through the use of selfie lenses.
In order to get to these new selfie lenses, it is necessary to have the most recent upgrade. To get to the lenses, the Snapchat user must tap and hold on the screen while on the selfie camera view. Eight new lenses will appear on the screen and are ready to be used.
This remarkable upgrade to the app has gotten so much attention that it has attracted many new users. Snapchat has been considered one of the top players for social media, and through the development of the new additions; it doesn’t seem to be going anywhere anytime soon.
This buzz about the new selfie lenses has created a large progression of publicity. Through all these new filters, companies believe it is a good idea to sponsor themselves via Snapchat. Although this branding doesn’t come with a cheap price, Snapchat is charging millions for an ad on one of their filters during peak seasons. Many Snapchat users don’t mind the ads as long as it provides them with a fun new frame to take a selfie with.
So get out there, test out the new Snapchat lenses and get your selfie on!
By: Emily Lammers
People across America rejoice as McDonalds rolls out its all day breakfast menu this week. With breakfast being the golden time of day for these golden arches, the all day breakfast menu hopes to capture a specific audience not only in the morning, but also all day long.
Many argue that this breakfast breakthrough is a desperate attempt to bring in customers in the company’s lowest slump in decades. McDonalds has tried to produce a “healthy” image recently, which hasn’t done much for attracting a younger generation and has alienated their main customers.
As McDonalds makes bold moves in order to recapture the drifting millennials, breakfast might be the perfect way to do it. Why? Its so simple. McDonalds is great at breakfast. They know how to do breakfast and might as well capitalize on it. This is a much simpler move for McDonalds since there is no “rebranding” necessary.
However, there may be some downsides to this move that might negatively impact McDonalds profits. For one, rarity sells, if it’s only available in the morning, more people are going to go to McDonalds before 10:45am to ensure consumption of breakfast food. Therefore, there is now less incentive to visit specifically in the morning.
Will you be rushing out to get your 3pm Egg McMuffin?