Most people wake up in the morning, turn off their alarm and reach for their phone to check their social media account and emails they could have missed while asleep. People update their social media usually more than twice a day and have many different accounts to maintain. Social media truly is taking over our society.
Social media provides a great source for companies to reach their audiences on a large scale, especially since people check it constantly.
We live in an instant world nowadays and companies are starting to realize that. According to an article from PR Week, a large number of marketing companies are considering social media to be their highest priority when launching a product, even over things like sales promotion, email marketing and TV advertising.
According to the article, social media continues to rise in the world of marketing because of faster launch time frames. No other media channel can beat the efficiency of social media, the large amounts of people it can reach and the feedback it allows from customers.
The rise of social media has also created new job positions within companies, which is great for students entering the job market who already have an advantage in using social media, since they grew up with it.
So, start getting familiar with social media because it will be important in your careers in the future, and next time you want to reach a large audience fast, consider using social media.