By: Tali Hunt
This is the story of another media company that had its start in a garage. Ben Nunery and Pat Jones decided to act upon their shared passion for using music and design. In 1999, they started a poster print shop in the garage of their rental home. Their company grew to become Powerhouse Factories in 2004, now located in Covington, Kentucky.
Powerhouse’s website states the following about brands and agency marketers:
“They told us our artistic disposition and “bands as brands” perspective was a unique approach to breathing new life into their otherwise stale consumer insights, and brand and consumer experience strategy. The cultural lens through which we viewed the world – brand, consumers and products – provided the dimensionality that was otherwise lacking from their traditional marketing approaches.”
Powerhouse claims that it is not a traditional marketing agency.
Powerhouse is developing itself as time goes on. They are continuing to work to develop the idea that content and product are one in the same.
They close their bio page on their site with: “The marketing landscape has changed. Powerhouse is committed to changing the agency game.”
With today’s digital media and the ever increasing pace that content is created and shared, should more marketing agencies work toward unifying the content and brands that they are promoting as one idea, instead of two dependent ones?
This information and more about Powerhouse Factories can be found at www.powerhousefactories.com.