Big Data and How Big Data Relates to Public Relations and Every Facet of the Business World11/19/2018 By Ryan Lang Whether you know it or not, Big Data is running our world. After reading Everybody Lies by Seth Stephens-Davidowitz, I have realized the massive importance of Big Data and how data can shape the way companies appeal to their consumers. Big Data is revolutionizing how people collect information about the world. Big Data allows researchers to dissect and understand in brand new ways why people act in certain ways during certain instances. Source:https://curiousturk.com/2018/01/24/everybody-lies-big-data-new-data-by-seth-stephens-davidowitz/
Stephens-Davidowitz applies four powers of Big Data. The four powers are as followed.
Utilizing the four powers of Big Data creates cheap, insanely accurate new data sets that are uncovering things outdated surveys could never find. From a public relations professional’s perspective, using Big Data and its four powers will open numerous doors to better understanding the publics we are creating our messages for. Granted, understanding the consumers businesses are catering to is every business’s dream and Big Data does not provide comprehensive knowledge of a target audience. In reality, Big Data is any business professional’s dream because Big Data provides as much information about a target audience as humanly possible.
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