by Kaylie Kueppers
Have you ever wondered why you are pulled to things like Google, Disney, and Netflix?
A study conducted by the Association of Public-Safety Communications Officials (APCO) says that this is due to emotional linking.
Public relations use this emotional linking to connect you to their product through marketing techniques and branding. They do this by finding ways for the consumer to see their brand as positive. Many of the decisions we make are greatly dependent on emotional factors.
With this information companies are informed of which marketing and public relations strategies work and which do not. They can use the branding to their advantage to avoid competition.
Next time you search with Google instead of Bing, ask yourself, why?