- Vine is a great way for companies to show a glimpse of their new products to create interest. With utilizing these six-second videos to promote products, especially with the option to “revine” a video this has potential for outstanding advertisement that will keep the attention of the consumer because of the brevity.
- Many companies are already using Instagram, for example Lululemon, Macy’s, Redbull, and many more. Not only do they have advertising for their specific products but also post pictures of atmospheres their customers enjoy, all of their posts are not strictly advertising. This creates an image the consumer enjoys and then pulls them into these companies.
- More and more people are joining Facebook everyday, not just the younger generation but also the elderly as well. This is a very useful tool for advertisement. The right side of the home page is always filled with advertisements that tend to be catered to the user. Also in the newsfeed there are advertisements that usually come from your interests or past searches. This is a great way for companies to keep interest; if you see the product over and over you'll be more tempted to buy it.
Social Media plays a huge role in advertising and creating interest in products. It is extremely beneficial for companies. It also allows companies to catch the attention of many different age groups and audiences, allowing for higher product sales.