By: George Harris
As we have learned in our strategic communications class there is a fine line between the differences between Marketing, PR, Branding and Advertising but we often get these mixed up. Obviously they are all in relation to one another but I’ll explain them in simple terms so you have a better understanding.
Marketing: The “Umbrella” for all of these industries, marketing is what makes the world go around and for our economic system to stay stable. Without marketing, there wouldn’t be any products or information for consumers to be kept updated with what is in the world.
PR: Very relationship driven, PR is just simply the process of getting your product or message delivered to your targeted audience. Companies will use this marketing tool in every aspect of promoting their products, which requires computer-focused tactics while utilizing their consumer standing to back it all up.
Branding: Something you see being used every single day, branding is the process in which visual elements are used to give your company a memorable image. By creating a list of adjectives in which you want your company to be described as, you then formulate a logo that fits these adjectives so it gives off your desired look.
Advertising: Very similar to PR and defiantly the two that people get mixed up with, advertising is an outbound marketing approach but what does this mean exactly? Well, as PR is getting your product delivered in a systematic fashion, advertising is using the traditional (newspapers, print ads etc.) and new media (websites like social media or banner ads) to promote your product. In today’s world, consumers utilize the use of new media outlets more due to the high amount of electronic use.
Now you know the differences between these four elements of marketing strategies.