With the 2016 presidential election drawing to a close, there’s no doubt that this election season has been a smash hit for political public relations. Both Donald Trump and Hillary Clinton have made direct efforts to appeal to voters by projecting themselves as the ideal candidate.
While the candidates are shaping the outlook of voters through tireless canvassing and rhetoric-fueled advertising campaigns, they have attacked each other and strived to put the other party in a negative light.
Although attack ads are common within election season, both Trump and Hillary have utilized social media more than any previous election. Social media has given the candidates the ability to become more personal to their aspired voters and reach closer to home than ever.
According to the Pew Research Center, 44% of American adults in January 2016 reported having learned about the 2016 presidential election from social media.
Now that the election is ending tonight, let’s take a close look at the top five tweets of the candidates:
- “Delete your account” – @HillaryClinton https://twitter.com/HillaryClinton/status/740973710593654784
- “How long did it take your staff of 823 people to think that up--and where are your 33,000 emails that you deleted?” – @realDonaldTrump https://twitter.com/realDonaldTrump/status/741007091947556864
- “"I never said that." —Donald Trump, who said that. #debatenight” – @HillaryClinton https://twitter.com/HillaryClinton/status/780577643456565248
- “The media is spending more time doing a forensic analysis of Melania's speech than the FBI spent on Hillary's emails.” – @realDonaldTrump https://twitter.com/realDonaldTrump/status/755788382618390529
- “The concept of global warming was created by and for the Chinese in order to make U.S. manufacturing non-competitive.” – @realDonaldTrump https://twitter.com/realDonaldTrump/status/265895292191248385
References: Bort, Julie. "Out of 1 Billion Election Tweets, One Zinger from Hillary Clinton Was the Most Popular." Business Insider. Business Insider, Inc., 08 Nov. 2016. Web. 08 Nov. 2016. & Gottfried, Jeffery, Michael Barthel, Elisa Shearer, and Amy Mitchell. "The 2016 Presidential Campaign – a News Event That’s Hard to Miss." Pew Research Center. Pew Research Center, 4 Feb. 2016. Web. 8 Nov. 2016.