By: Lilly McCormick
Mardi Gras was this past weekend, giving a huge advantage for marketing and public relations tactics. This includes, brand awareness and social media marketing. With thousands and thousands of people in the streets comes the opportunity for marketing. Many of the spectators turn waiting around for the parades as a business opportunity. They sell items like food and drinks to the crowds. These audiences are all in one spot which creates the perfect timing for marketing with all their attention at one time.
Mardi Gras has nationwide media coverage. This brings good public relations engagement rather than just marketing. With so many people to account for and endless binge drinking, crisis’ are not out of the ordinary during Mardi Gras and PR teams must be ready for this.
There are 4 R’s of crisis communication: Recognition, Rehearsal, Response, and Recovery. For recognition, the PR employers must recognize the issue that has arose and strategize how to solve it with their team. Then, they must execute how to fix the issue and find the best possible way to do it. Response is next. The team must respond as quickly as possible because more crisis’ will occur that need to be dealt with as well. Communication is always a great way to respond to a response as well especially on social media. Lastly, you must recover from the problem. Mardi Gras is such a great celebration and you must recover from the issue and not let it affect the event.
Source: History.com Staff. "Mardi Gras." History.com. A&E Television Networks, 2010. Web. 26 Feb. 2017.
By: Kiley Harris
According to an article from PR News Online, there are going to be 5 PR trends in 2017 that all PR related people should watch out for. These trends are a reflection of everything that went on last year as whole, especially the election.
The first trend involves journalism. Journalists will be a lot more focused on facts, due to an excess of fake news in 2016. Fake news can lead to an abundance of follow up articles that are based on something that is not true, which is something to be focused on in the upcoming year so we can make sure we accurate and transparent in our profession.
The second trend involves third party research. Getting a pitch approved can be difficult, so having third party research to support the pitch can be very beneficial and will be used more in 2017.
The third trend will involve management of reputation. With a variety of sources such as increasing social media outlets, managing reputation on all sources is vital to success in 2017. Speaking of social media and the increase in visual aids, the fourth trend involves an increasing trend in live video. Live videos, according to the article; attract billions of views on outlets such as Facebook.
The last trend mentioned in the article is that influencers will start to become contributors more and more based on trends in 2016. In this trend authenticity will be the key.
Keeping up with trends within PR can be difficult since it is constantly changing, however, for the quality of the profession and of reputation upkeep it is essential to stay connected and read articles from sources such as PR News Online.
By: George Harris
Over my J-Term I had the opportunity to have a 5-day shadow experience with Beam Suntory in their Chicago office. I experienced what it is like to work in a competitive and hectic PR sector and saw how PR relates in conjunction to marketing and sales. After meeting with people in these fields of work, I picked up on the 4 top tips to landing an internship or job.