By: Hannah Saltzman
It is official. Netflix has made a deal with Warner Bros. to make four new episodes of “Gilmore Girls.” Each episode will be 90 minutes long and will include all of the major characters: Alexis Bledel (Rory), Lauren Graham (Lorelei), Kelly Bishop (Emily) and Scott Patterson (Luke). They are still in negotiations with the some of the other characters. Furthermore, the creator of the show, Amy Sherman-Palladino said she promises to make it end correctly this time. Sherman-Palladino left the show before the last season because of a contract disagreement with Warner Bros. and said that she did not picture the ending of the show like the way they ended it. It is unclear when the episodes will premier, but they did state that each episode will represent each season and will take place in the present. I am very excited to see what is going on in Stars Hollow and too see where all of the characters are today.
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By: Nicole Blachowicz
Public Relations practitioners work to create two-way communication and maintain solid relationships. Both companies and individuals used the Oscars as a way to express opinions and spark conversation about social change. Here are some highlights.
1. Dove’s and Twitter’s #SpeakBeautiful Campaign – Women’s Self Esteem
Dove wants to boost women’s self esteem and have done campaigns, such as their Real Beauty Sketches advertisement, to promote this. According to Adweek, over 5 million people tweeted negative comments last year during the show. The #Speakbeautiful campaign promotes tweeting positive compliments during the red carpet using the hashtag.
2. #Askhermore Campaign – Sexism
Many celebrities supported this campaign during the show. It asks interviewers to stop asking sexist questions. In an interview, Reese Witherspoon said, “You know, this is a movement to say we’re more than just our dresses.”
3. Patricia Arquette – Women’s Equality
During the acceptance speech for the Academy Awards Best Supporting Actress for her role in “Boyhood,” she said, “It is our time to have wage equality once and for all, and equal rights for women in the United States of America!” The show captured other celebrities, like Meryl Streep, showing their support as she gave her speech.
4. Graham Moore and Dana Perry - Suicide Awareness
During his acceptance speech, Graham Moore shared his story about his suicide attempt failure and encouraged others to “stay weird, and stay different.” Producer Dana Perry dedicated her award to her son who committed suicide and said that we must talk this problem.
These are just a few of the examples seen during the 2015 Oscars. How can PR practitioners use these examples or use events like the Oscars to further build relationships? What other companies have pushed for social change? Is this a good way to maintain relationships? Why or why not?
by Alana Hallett
In Los Angeles Times article “‘Mockingjay’: Is it time to end Hollywood’s final- book mitosis?” illustrates the relatively new production trend in the film industry that takes the final book in a series and splits it into two films. Starting about five years ago with the Harry Potter franchise, other book to movie franchises, such as Twilight, The Hobbit, The Hunger Games, and now Divergent have followed this trend, hoping to not only gain more revenue by splitting the finale into two, but holding onto the fans that wish for the series to go on a little bit longer.
Yet, this recently new trend in the film industry might be a short run with this new generation. As L.A. Times states, “We live in an instant-gratification, binge-watching world. Making fans wait an extra year for a conclusion--trying to manufacture excitement, essentially, with an artificial delay--just doesn’t fit with how most of us want to consume entertainment.” The article goes onto illustrate how the first movie instalment of Collins final bookMockingjay, revenues dropped 22% compared to the second movie Catching Fire. Mockingjay was never meant to be split into two movies. It does not have the same heightening action and suspense in the first part of the book to raise revenue as the first two movies did, or the last part of Mockingjay is highly expected to. Thus fans who originally liked the idea of extending the series a little longer, are now becoming aggravated with having to wait a year to finish the final instalment of the series. It just does not correlate well with this day and age of media culture.
Is this a marketing strategy that is being short lived? Are we going to see this trend change the final instalments of series into three hour movies instead? Or will they continue to market two separate movies to fulfill the audiences need for a longer saturation of the franchise, and let cash flow in with two major premieres instead of one?
by Courtney Helmuth
Get ready. Walt Disney has just released their next princess. Her name is Moana, which means ‘ocean’ in many Polynesian languages. Disney plans on releasing their newest CG film in late 2016.
While Disney has not let very many details slip, a basic plot has been shared. A young, adventurist female sets off on an adventure to find a fabled island in the world of Oceania. She teams up with the Polynesian demigod, Maui, to complete her “ancestor’s quest.” Along the way, they meet mythical sea creatures, underworlds, and folklore.
Following in the footsteps of previous movies, such as ‘Brave’ and ‘Frozen,’ Moana will be the courageous heroine of the movie. Unlike the earlier Disney princesses, she won’t be sitting around waiting for a Prince Charming to come save her. Instead, she embarks on her own adventure.
Disney has taken many steps in the right direction for women. With ‘Frozen’ grossing $1.27 billion, you can clearly see how the idea of a strong female lead and sisterhood attracts people to watch and re-watch a movie. Here’s to hoping that what ‘Frozen’ did for feminism is what ‘Moana’ does for cultural diversity. Especially considering the fact that she will be only the fifth princess of color.
by Shannon Kinney
It’s that time of the year again! It’s almost Halloween—also known as the day that you need to start planning what you’re going to wear about three months in advance. Remember last year when you said you were going to put together an awesome costume but never got around to it? You probably said something like, “I’ll try harder next year” or “I’ll come up with something really creative next time”. Don’t wait until two days before the holiday to rummage through yours and your roommate’s closet to see what you can come up with…plan ahead! Try out some of these tips to help you get those awesome costumes you were thinking about a year ago.
· Creep on friends of friends on Facebook to see old costumes. After all, a part of creativity is knowing how to hide your source.
· Make it scary(ish)! Everyone seems to overlook this category.
· Base your costume off pop culture! Think along the lines of new artists, new apps, or new movies. Everyone loves things that are current and have never been done before.