By: Samantha Conti
Next month, PRSA is holding a virtual career fair on April 18 from 1:00pm to 4:00pm. The main goal of the event is to help people succeed in finding a job as well as connect and build relationships with others and their organizations. PRSA suggests that everyone from students to professionals to attend the event who are looking to learn and find job opportunities. A list of PRSA member positions include:
By: Grace Wells
1. Do your homework
Always make sure to do some basic background research. This allows you to be able to demonstrate your knowledge of the company during the interview.
2. Practice Interview
Have answers prepared for the basic interview questions expected. Questions such as: How do you handle stress? What is your greatest weakness? Or Are you willing to fail? Should all have prepared answers ahead of time.
3. Dress for Success
First impressions are key for successful interviews. You not only have to act the part but you have to look the part. Dress accordingly to the work environment you are interviewing for. But when in doubt, overdressing is always better than underdressing.
4. Get there early
That old saying, “Leave on time you’ll get there early, leave early you’ll get there on time”. Well, now is time to put this saying really into practice. Plan your outfit the night before. But, also plan for traffic. Plan ahead but put in enough of a time pad for things to be able to go wrong.
5. Show your knowledge
Be able to use concrete specific examples so your interview stands out among the other candidates for the position.
6. Send A Thank You
Send a thank you or email to the people you interviewed with to show interest in the position. Send the thank you within 24 hours.
By: Lindsay Nelson
Ah, a question I have been asked far too many times! Especially this time of year when I am seeing family more often that just love to know my life plan. Whether it is my grandmother who has never heard of such a field, or my uncle who thinks I am studying speech pathology, I feel as if I always have to explain what the heck it is that I’m studying. The truth is, this might be so hard to explain because there are simply so many options for graduates in the real world who studied Communications. Every single company on planet earth has a department or single employee who specializes in some form of communications to keep the business running smoothly. Here are four types of jobs that are the most common for a Communications major to do after they graduate:
By: Grace Wells
The world of public relations has so many opportunities for a variety of appealing jobs, here are just a few positions open to those in the PR field.
1. Brand Ambassador - works to represent a brand in a positive light and increase brand awareness
2. Social Media Analyst - boosts the online presence of a company
3. Marketing Coordinator - assists marketing manager in putting together campaigns for special clients
4. Communication Coordinator - helps handle external communications within a government agency, non-profit organization or private firm
5. Event Coordinator - organizes and is in charge of every facet of event projects and the creation of large scale events such as parties, concerts or conventions.
6. Editor - selects and prepares written or media related work for a company
7. Media Director – manages operations in media related projects such as film, television and commercials.
8. Publicist - generates publicity for a company or brand or public figure
9. Fundraising Manager – manages the fundraising for an organization by managing the budget, organizing events and volunteers and develop donors.
10. Talent agent - finds jobs for people within the fields of sports, music, film and television.
By Rachel Zetwick
In the summer of 2016, I was a congressional intern for the Office of Speaker Paul D. Ryan. At the beginning of my internship, I expressed interest in working with the Speaker’s press team as I wanted to put what I was learning in my communication classes to use. Here are three things that I learned while working with Speaker Ryan’s team.
1. Build relationships with members of the media
Throughout my internship, I was invited to attend numerous Speaker press conferences. I noticed that his press team and media members had built strong, respectful relationships with each other. This allowed for news to be provided to the public in an efficient and effective manner.
2. Think proactively about social media
One of my intern tasks was to research the following base of the Speaker’s Twitter account. I learned about the importance of understanding a governmental official’s following, and how social media is an easy means of communication for congressional members and their constituents. I also learned about the importance of hashtags during a political campaign.
3. Be prepared for media appearances at all times
Throughout my internship, the Speaker was required to make unexpected media appearances quite often. Since my internship was during an election year, this was even more true as the Speaker had to be prepared to continue his campaign while also answering unexpected media questions related to the election.
By Rachel Zetwick
As many PRSSA members prepare to enter the workforce next May, students should get creative when thinking about industries that have job openings. One area of interest is higher education branding and marketing. Here are a few companies that provide public relations efforts to universities across the United States.
Ologie is a branding and marketing organization located in Columbus, Ohio, that provides branding and marketing needs to universities across the United States. The agency prides itself by “connecting donors with powerful advancement campaigns and shifting perceptions of institutions all over the country.” Ologie has provided services to institutions such as Skidmore College, Carnegie Mellon University and Bucknell University.
Up and Up https://www.upandup.agency/
Up and Up is a higher education marketing and advertising agency based in Greenville, South Carolina. The organization provides a variety of branding services such as creative plans, digital marketing and general marketing. The company has partnered with universities across