By: Lindsey Nelson
As a college student, I have noticed a reoccurring problem among myself and my friends where we are faced with two paths when it comes to summer plans: we could get a job to make money, or we could take that amazing unpaid internship. Both have pros and cons, but the decision is ultimately going to rely on whatever is best for you and your future.
If making money is the priority, and a paid internship that will provide you with great experience is just not coming your way, then focus on making money! There are still plenty of small ways you could add experience to your resume. As a communications major, this could include writing blog posts, being a brand ambassador on social media, or simply joining clubs at school.
If you think getting good experiences to further your preparedness for a career one day, then an unpaid internship may be the way to go. If this leaves you with little time to make money during the summer, then sacrificing time during the school year may be an option for you. In addition to on-campus jobs, there are many media and brand ambassador positions that will pay good money and will take up little time. Some companies that provide these opportunities include Bumble, Bumble Bizz, and AddMe.
By: Lindsay Thomas
By: Claire Bowman
By: Mary Claire Reagan
What happens when you’ve invested all you’ve got, sacrificed countless days, and have something you’re proud of but the world does not seem to be recognizing its beauty? Is it time to give up and throw away all of its efforts? The answer is No.
Well do not give up. Loolwa Khazzom gives three pieces of for individuals feeling this way. First, you may be ahead of the curve. Second, you may be aiming too high. Third, you may need to be “rentless”. What each of these three pieces of advice has in common is that they all require patience.
In the fast pace business world that exists today; patience is a necessity. Especially for small business owners, you may feel like there is nothing more to do but there is. Wait. Although tough advice, it will be worth it in the long run, when your product or service goes mainstream.
By: Sydney Nelson
One of the most important aspects of PR in today’s world is crisis management. In order for companies to succeed, they need to be proficient in crisis management. Katie Goodale, associate and director of PR and social media at agency Hiebing, has established a plan to tackle the 3 main types of crises that companies face.
Tier 1: Multi-Channel
The multi-channel crisis is the most dangerous because it has the most potential to attract unwanted publicity. This sort of crisis would relate to an extreme situation, such as--workplace harassment allegations or product recalls. In this case, the most important thing to do is respond quickly and authentically. Rather than just posting on the company website, it is very important that you cover all media channels (social media included). Additionally, it is important that the message is consistent throughout all posts, however it must be varied.
Tier 2: Emerging
An emerging crisis is not nearly as extensive as a multi-channel crisis. This crisis occurs when your social community has the ability to escalate to a real problem, however it can be prevented if acted upon quickly. An example of this type would be if customers were complaining about service issues or changes to the brand’s product. In this case, it is important to approach each complaint individually instead of doing a big overall post because this strategy will prevent the problem from getting out of hand.
Tier 3: Industry-Adjacent
An industry-adjacent crisis is typically a crisis by association. This would be when a competitor is experiencing a social media crisis and your followers may question your company’s relation with the company in trouble or they may ask if your brand has knowledge of the issue. The most important thing to do in this situation is to make sure you are monitoring your competitor’s channels so you are aware of what crises/issues are occurring on their end. Once you are made aware of the problem, it is important that you release statements informing your publics that your not associated with the problem in any way.