By: Chloe Tykal
In a new advertising campaign, Barbie® is promoting its newest doll, a collaboration with fashion house Moschino. For the most part, everything looks the same: very pink, very fashionable and very Barbie®. One thing stands out very clearly from every other Barbie® ad ever made: the featured child playing with Barbie® is a boy.
This is the first time in the 56 years of the Barbie® brand that a boy has ever been in an advertising campaign. Although he is featured alongside two girls, the boy is the face of the entire campaign. His face is the one featured on the Moschino Instagram, earning 15.4 thousand likes on the social media app.
In the advertisement, the boy hands Barbie® her doll-sized Moschino bag and proclaims that “Moschino Barbie® is SO fierce” before winking at the camera.
The limited edition dolls sold out in under an hour and are being sold online through second-party retailers for upwards of $300. Much of the doll’s success is being credited towards the diversity of the advertisement. Since the ad first premiered there has been an overwhelmingly strong social media response.
Check out the full Moschino Barbie® advertisement here: https://www.youtube.com/watch?v=TULVRlpsNWo
By: Erin Antonelli
1. He is the director of media relations for the Cincinnati Reds – Butcher is one of the most respected men in his field, winning the MLB’s Robert O. Fishel Award in 2006 for public relations excellence.
2. He is an Ohio native – Originally from Ohio, Butcher attended the University of Dayton. After spending some time in New York, Butcher returned to Ohio in 1997 to work with the Cincinnati Reds.
3. He was a college athlete – Not only is Butcher a sports fan, but he was also an athlete. He played baseball during his collegiate years at the University of Dayton.
4. He’s been to the World Series 16 times (and counting) – Not only has he been to 16 of baseball’s biggest games, but you call also find Butcher at the All-Star Game and even the World Baseball Classics qualifier game held in Taiwan.
5. He often serves as the spokesperson for the Cincinnati Reds – Butcher often makes announcements or statements on behalf of the team. In a blog post he wrote for the blog “Better off Red” he said that getting the information out there as fast as he can be a large part of his job.
PRSSA is bringing Rob Butcher to speak with Miami University students about his position with the Cincinnati Reds and his journey to get there. See him speak on Monday, November 16, at 7pm in room 3056A of the Armstrong Student Center.
By: Chloe Tykal
Makeup junkies rejoice! MAC just announced a collaboration with beauty icon Dita von Teese for a new Viva Glam lipstick. The MAC Viva Glam campaign has been cranking out celebrity inspired colors and products for 21 years, working with symbols from Nicki Minaj to Cyndi Lauper. All of the proceeds from the Viva Glam collection go to MAC’s AIDS Fund, which supports those diagnosed and living with HIV AIDS across the globe.
Von Teese, a model, entrepreneur and occasional actress, is well known for re-popularizing burlesque performance. She channels the vintage sex appeal both on and off of the red carpet with her classic look. As for her new lipstick, red was an obvious choice. “For my entire adult life, I can’t really remember a time when I left the house without red lipstick on” von Teese confesses.
The shade has been described as “the perfect red” and is supposed to capture the classic glamour that von Teese’s personal brand creates. The inspiration behind the color was von Teese’s new book, Your Beauty Mark. It is a blue-based, scarlet red that “evokes glamour and confidence.”
The MAC Von Teese lipstick can be expected on shelves and online on December 9 but the rest of the MAC Viva Glam Campaign (currently showcasing Miley Cyrus) is available now at http://www.maccosmetics.com.
By: Allison Haworth
Word on the street has Chipotle in hot water due to an E. coli outbreak in the Pacific Northwest states. So far, 41 people have been sickened between Oregon and Washington and 12 have been hospitalized.
What does this mean for Chipotle? Stocks have fallen about 16 percent within the past month, which means it will take a while for Chipotle to regain the trust of their costumers.
Since the E. coli outbreak last week, 10 stores have been directly affected but 43 stores have closed out of caution. It seems misleading that part of Chipotle’s branding is “Food With Integrity” and having fresh, organic, local meat, but they can’t even provide food that is safe for the public to eat?
In regards to locally raised livestock, the safety standards are not as strict as if the USDA were to conduct tests. The E. coli could have been from basically any ingredient aside from the tortillas.
As Chipotle is taking measures to ensure the food is back and safe to eat, for now, it looks like if you want Chipotle, you might have to risk it for the biscuit.
By: Joel Primack
The Bridge, a term designated by Golin, is an international network of newsrooms, allowing The Bridge staff to interact real-time with influencers, customers and other relevant publics. The goal of The Bridge is to share the stories of companies with the world, making those companies relevant to society. The staff observes society and social media for opportunities that they can act upon, putting their clients into culture at that very moment.
The Bridge allows Golin to engage media and consumers faster than ever before. There are five newsrooms set up on five continents, in 12 different languages, delivering results on owned, earned and paid media for clients. The Bridge operates 24/7, allowing their clients to be relevant anywhere, anytime. The Bridge allows for social interactions and the opportunity to drive the discussion.
The Bridge is making other public relations firms build these newsrooms, so they can compete with Golin. Golin is a forward-thinking public relations firm, making their clients relevant in media, by the use of The Bridge. The Bridge is going to be the future of public relations, since it’s real-time. What will be the next tool for public relations firms to gain an edge? No one knows for right now, but I’m sure it will be more interactive for consumers, influencers and society at large.
By: Joel Primack
In the 21st Century, every young adult, especially college students, has been told how vital it is to know people in order to land internships and jobs. The Public Relations Student Society of America chapter at Miami University is everything anyone who wants to become a public relations practitioner could ever want:
1. Networking Opportunities: John Isaf of Weber Shandwick, Michael Perry of Vehr Communications and CEO Fred Cook of Golin, an award-winning public relations firm. These three speakers have come to our chapter within the last year, educating members about different skills and areas of public relations. These speakers are connections that can help advance a career in public relations.
2. Opportunities to Build a Portfolio: In the Miami University chapter of PRSSA, we have committees, which are great ways to become involved with the chapter. Each committee allows one to build a professional portfolio, if you put in the time. You will be able to show these to employers, giving them an idea of how valuable you are to them as a member of their team.
3. Homework Help: The executive board members have study tables open to anyone in the chapter. This is a great opportunity to get help from an upperclassman. The insights they share with members who go are priceless.
4. Friends: I have met so many great friends through PRSSA at Miami University. It’s another way to meet peers in classes, which start the foundation for a professional connection.
The networking opportunities, opportunities to build a portfolio, homework help and friends are a few reasons why PRSSA at Miami University is a necessary society for every hopeful public relations practitioner. We are each other’s connections for the future.