By Grace Wells
I’m sure we have all been scrolling through our Facebook one time or another and wondered, how did this ad come up? Well, turns out Facebook has a whole process for choosing which advertisements appear on your page.
The advertisements are chosen based on activity on Facebook for example, liking a page or a post. The ads are also chosen according to account information including your location, age, gender and what device you are using. The Facebook advertisers also take into account any information you post on Facebook such as, your own comments and posts. In addition to, Facebook’s marketing partners share the information they have like, your email address. Facebook also, looks at your activity on other websites and apps off of Facebook to determine what ads to show you.
Despite these, complex processes to choose which ads appear on your page, there are ways you can control which ads you see. In order to do this, you can adjust your ad preferences. This will explain to you why you are seeing this ad and you manage your ad preferences as well. You can also use interest- based advertising controls.
By: Chloe Tykal
For years, your Twitter account has had the same funny, but slightly inappropriate handle. Your profile picture is you in a bikini. Or maybe you’re tagged in some photos after consuming a few too many beers (complete with red solo cup in hand).
As the finish line approaches and you realize you have to become a “real adult,” your social media image becomes more important than ever. Your new company isn’t going to care about your following/follower ratio, or how many times a week you post. Before you’re even hired, they’re going to have looked you up and at least done a quick scan of your accounts.
It’s time to accept reality and do some online spring cleaning.
The first thing to do is make sure that the “outside” of your profile looks good. Set your profile photo to one where you look like someone that people would like to hire. That doesn’t mean it has to be your LinkedIn headshot, just make it one where you look like the type of person it would be nice to work with.
Make sure your handle identifies you with your name. As boring as it sounds, it’s time to switch your handle to some combination of your first and last names. It looks professional and is easily identifiable.
Digging a little deeper, it’s now time to get to work cleaning up the content on your pages. Delete questionable posts, unlike all of those Facebook pages that you liked in middle school, and untag yourself from those terrible photos.
Try to keep your personality on your page. If you’re a comedian at heart, don’t delete all of your funny posts. If you love music, don’t take down the links to playlists and videos that you’ve shared.
Instead of making your online presence completely disappear, curate and grow it to something worth remembering.
Try to coordinate all branches of your social media. Have them all work together as a single unit. If you write a blog post for your Tumblr, share a related photo on your Instagram, Tweet the link to it, or even tell your Snapchat friends to check it out in your story.
Social media is one of the biggest tools PR professionals have. If you can’t manage your own, how can your boss expect you to manage a company’s?
By: Rosie Leuby
It is critical to have a strong knowledge of social media when attempting to land a PR job. You not only need to have a strong resume and crafty customized cover letter, but also a polished, established presence on social media sites. Here are just a few tips:
By: Hannah Saltzman
On Friday, Facebook for Ireland and Spain is releasing a trial run of a new emotions feature called "Reactions." Part of the “like” button will now include 6 emojis to represent different emotions. There will be a heart for love, a red angry face for mad, a teary face for sad, a laughing face for laughing out loud, a surprised face for “wow” and a closed-eye smiley face for “yay.” According to Mark Zuckerberg, Facebook constantly gets requests for a “dislike” button. However, Zuckerberg does not want to turn Facebook into a place where people up and down vote a post, so he and his team came up with the reactions feature. Zuckerberg said this new feature will allow people to be sympathetic on Facebook. For example, someone might not feel comfortable liking a sad post so instead you can use the sad reaction button to make your response more appropriate. While they are testing the six different reactions in Ireland and Spain, every user can look out for the “LOL” and “yay” reactions.
By: Erin Antonelli
On October 12, Facebook announced it would test out a new shopping feature on its site. The feature, called Canvas, will begin testing in select areas of the country.
The idea behind Canvas is to cut out the middleman between Facebook and retailers. When users click on in-feed ads they will no longer be directed to the company’s website, but instead be able to purchase directly through Facebook. It also allows for users to browse through other items that the company sells. Currently, there are a limited number of brands. It is mostly larger retailers such as Target and Niemen Marcus. If Canvas is successful, however, the number of retailers could expand.
Facebook developed the feature in response to the needs of the user. Many users no longer look at Facebook solely as a place to connect with family and friends. According to Facebook’s research, nearly half the people who visit their sites were actively seeking new products. This feature will meet their needs as well as drive sales for the businesses they are purchasing from.
Facebook is not the first social media site to join in the e-commerce game. Both Pinterest and Twitter have seen success with shopping features. Facebook is, however, the largest with around 1.23 billion users. Adding a shopping feature could entice even more users or convince current users to spend more time on the site.
By: Ariel Wiley
Have you heard of Miami Television News on Miami University’s campus? If you have, that’s great! If not, you are not alone. As the Vice President and Business Manager for Miami Television News, I have witnessed many missed opportunities to promote our organization around campus to get both viewers and new members.
There are a many ways to improve your own organization on campus, but there are 3 big steps you can take upon yourself to get great PR for your club!
1. Social Media
2. Getting out of your Comfort Zone
3. Old Fashioned PR
These are just a few starter tips to gaining followers and members for your own organization. What other PR strategies have your favorite organizations taken to improve/gain members?
by Rachael Booth
Social Media. It surrounds us everywhere. Social media websites are portrayed in the media as positive inventions that have benefited society. However, beneath all the excitement and advancements social media brings, what are the consequences? It has been said that Facebook can cause loneliness and depression. Studies have shown that the way users portray their lives and display photos, specifically photos of vacations, cause others to envy them. Taking a closer look, Facebook may not be the biggest criminal here. These four reasons explain why:
The question here is will social media sites continue to tell us that the best images are what give us our worth and will we continue to be influenced by the ideologies social media presents?
WINTER, J. (2013, July 23). Selfie Loathing Instagram is even more depressing than Facebook. Slate. Retrieved October 5, 2014 from http://www.slate.com/articles/technology/2013/07/instagram_and_self_esteem_why_the_photo_sharing_network_is_even_more_depressing.html
by Ariel Wiley
In the technology section of The New York Times this article on Facebook was highlighted and how they are “promising” a deeper review of user research but the way they are doing this is not specified. Facebook now is up to 1.3 billion users, this means news and media opinions are spread around very quickly. Facebook has taken advantage of their viewers in the past year with the advertisements used to get the viewer to click, which usually end up being spam. When Facebook came out with the messenger app, another article came out claiming that the app was able to take a lot more information of the user than the user was ever aware of (everything from their phone number, home address if posted on Facebook, and likes and dislikes, etc.).
Facebook is getting very aggressive with the way they take their users information before the users even get to benefit from the site. From this article, they hit a certain point that Facebook seems to be missing. This social media site is only functioning because people are using it, if Facebook pushes the people too far (which they almost did this time), they will not be needed in the near future. Consumers will find a more trusting social media site to be apart of. They need to work on better communicating with the public and giving users enough information to trust the site with personal information.
GOEL, V. (2014, October 2). Facebook Promises Deeper Review of User Research, but Is Short on the Particulars. The New York Times, p. 3. Retrieved October 3, 2014, from http://www.nytimes.com/2014/10/03/technology/facebook-promises-a-deeper-review-of-its-user-research.html?ref=technology&_r=0
by Kaylie Kueppers
Who knew that Vine would become so popular? With the 403 percent growth within the app Vine, it is very obvious that this could be a good way for companies to advertise. Vine and many other apps are great ways for companies to catch the attention of the Y generation, those that have social media so easily accessible. The age that children get smartphones and are involved in social media is becoming younger and younger which could be very beneficial for companies.
Social Media plays a huge role in advertising and creating interest in products. It is extremely beneficial for companies. It also allows companies to catch the attention of many different age groups and audiences, allowing for higher product sales.