By: Tyler Madsen
Many of us may have already seen the numerous “fire” tweets posted by popular fast food chain restaurant Wendy’s. Wendy’s is a company that immediately pops into people’s head when talking about brand awareness thru social media. They put a comedic twist into their tweets towards other company’s while subtly hinting at other competitor’s flaws. The following tweet is one of their more recent viral roasts towards McDonalds:
The article hints at just how powerful social media is by using the example of Carter Wilkerson who tweeted at Wendy’s asking how many retweets he’d need to get free chicken nuggets for a year.
3.6 million retweets later Carter got his wish. This was a great use of social media by Wendy’s to extend their brand awareness. This moment is something that will remain in potential customers heads the next time they are selecting a place to eat. With social media, Wendy’s says they receive about 10,000 mentions a week that are being replied to by the customer relations team of about 16 employees. This is a prime example of how the public relations field is growing and including larger range of mediums than it was 10 or 15 years ago.
By: Hannah Banas
When Twitter first launched in 2006, it started gaining exponential popularity. It was a huge success with young people because it was a new and innovative way to communicate with friends. However, as years have passed, CEOs and business owners have started to use Twitter to promote their companies. It seems that as more companies are now tweeting than individuals. Even though people seem to be tweeting less, it is still a viable advertising technique for companies for these reasons.
1. Easy communication with customers
People like being able to reach out to a company with ease to give them feedback and ask questions. The easier it is for a customer to connect with a company, the more satisfied they will be. Twitter allows for this quick interaction, so all companies should take advantage.
2. Spread the Word Quickly
Twitter allows companies to spread their product or service to people who would otherwise not know about it. It is a cheap and easy way for companies to connect with possible new customers.
3. Free Analytics
Since Twitter does not cost companies anything, unless they want their ads to be further up on peoples’ feeds, companies get information on reactions to their ads. They can see whether people like the product based on how many likes and favorites the Tweet gets.
By: Kiley Harris
Public relations is a constantly evolving field. With new advances in technology and social media, public relations has had to adapt in order to stay current with the trends and continue to reach target audiences efficiently. With each year that passes, there are new trends in PR to look out for. Forbes published an article this year about 6 PR trends to keep an eye out for in 2018, that all aspiring PR students should educate themselves on in order to get ahead of competition in future classes, internships, or potential jobs. We have mentioned below three of the most important trends from this article for students to know and use to their advantage in setting themselves apart in the internship and job market.
1. “Personal branding and thought leadership will go beyond executives.”
This PR trend is especially beneficial for those working in a company, but who do not hold a top position. This trend implements a more companywide approach that allows for greater reach due to more people working on a brand. This is beneficial both for the workers, and for the ability to reach a larger target audience. Since this is a growing trend, getting experience with branding and thought leadership as a student, will help you set yourself apart from your peers.
2. “Owning your digital landscape will never be more important to attract followers.”
Developing a strong digital landscape will be very important in PR for 2018 because it is getting more difficult to attract followers with an abundance of content. Being able to maximize SEO so your landscape comes up first, as well as having a good grip on the digital landscape in general can help set students looking for jobs stand out from their competitors as this trend continues to grow.
3. “PR will need to understand business goals besides its own.”
PR professional will need to be able to understand the goals of other areas that can use PR as a tool such as marketing, recruiting, investor relations, etc. This will allow collaboration between these areas with PR for more successful communication within a company. As PR students, it would be very beneficial to take classes in these related fields and expose yourself to them in order to put yourself ahead on the job market as this trend becomes more important.
PR students must be curious individuals. Being curious and researching up and coming trends, and then acting upon them by gaining experience in those trends can help you really stand out from your peers, elevating you in the job market. Educating yourself on these trends above, the other 3 trends, which can be found in this article posted by Forbes, and on any other trends you research is an extremely beneficial and smart thing to do. This shows initiative and can help you gain experience you need to land your dream job.
By: Hannah Banas
There are many interworking parts of the business world that go in to running a company or creating a product, public relations being one of them. The importance of public relations has sky rocketed in the past decade, with social media on the rise. It is a great way for companies to send messages about their company to the public, and they need public relations specialists to do this. Here are a few of the reasons that public relations specialists are vital to the business world.
1. The basic task of being in PR is getting companies’ messages and products to the consumers. Without dedicated people helping to market to the public, products and services would go unnoticed.
2. To introduce a new product or company into the market, you need to network with existing companies, which PR people are trained to do. Without their knowledge on broadcasting, social media, and advertising companies, the product would have less of a chance at being a success. Knowing how to network is vital, and having a background in public relations teaches people how to do this.
3. With the business world constantly changing and evolving, people have to be able to think and make decisions quickly. Being creative and innovative allows public relations specialists to adapt to the current climate and understand how to brand things. Understanding the creative side of business helps to make decisions quickly that will be beneficial to the company.
4. Many business people have strong backgrounds in math and technology, but may lack writing skills. By studying public relations, people learn how to write press releases, which is a task that is critical in promoting products and services.
By: Kendall Cree
In this day and age, companies are branching out to many different platforms in order to reach their demographics. J-Crew has decided to take their marketing in a completely new way and placing their catalog exclusively on Pinterest.
Pinterest as a platform has been on an upward climb in popularity, predominantly for young women and Midwestern women, a very hard-to-reach demographic.
Major brands, in this case J-Crew, are finding new visual-based social networking in order to reach their buyers, as well as finding new buyers. In order to defy the norm, J-Crew debuted their September looks on their official Pinterest page in addition to their traditional print catalog.
In addition to giving J-crew shoppers a new way of shopping, it makes shopping a “social experience”. Consumers can now share their pieces on their Pinterest accounts and let friends and families see their interests in the collection. This new initiative caught the business world by surprise and is creating major buzz. The real question is, how soon until other brands follow along and start adapting similar marketing promotion ideas through social media platforms?
By: Kaya Speros
Advertisements have taken on an entirely new role as of the past few years. Instead of hoping to reach the desired audience and attain the needed sales goals through TV commercials or print, social media has made advertising a much more prevalent part of our everyday lives.
You want to reach a mass audience? All you have to do is post on your social media account and boom, 1,000 people see it within 24 hours.
Companies have adopted this idea and developed the role of Brand Ambassadors. A Brand Ambassador is generally someone hand-picked by the brand who embodies the imagine they want to portray to the public. That individual then instantly becomes an advertiser for the company.
Social media has made it possible for brands to constantly have their products in your feeds. If you are a retail store and your target audience is young girls, what better way to engage them than with someone they can relate to? Someone they look up to within their own group!
According to oncampusadvertising.com, people are four times more likely to make a purchase if referred to by a friend. Brand Ambassadors are successfully bringing the brand to the level of their audience through people they trust.
By: Rosie Leuby
With many great triumphs in life, there will also be moments of failure. There are many different major public relations mistakes that have happened over the years that can teach future public relations practitioners what to be careful of. Here are just a few major mistakes found in public relations practices that one can learn from:
1. McDonald’s on TwitterAs a public relations move, McDonald’s promoted the use of a hashtag, #McDStories, on Twitter. Almost immediately after posting about their promotion, the hashtag was overwhelmed with negative comments about McDonald’s. They pulled the hashtag after only two hours and criticized Twitter users for their “snarky” comments. The lesson to learn here is that one cannot control the conversations on social media, and especially not act all that surprised when people say something that is not nice.
2. Coca-Cola‘s Carton Change
One of there products, Tropicana, was getting a new, cleaner-looking design on their cartons, instead of their signature orange with a straw image. It caused the customers to be upset and confused them when they were trying to purchase their favorite orange juice. The uproar caused Coca-Cola to quickly reverse their decision after the fan outcry. The lesson here is to stay true to the brand packaging.
3. Apple’s Steve Job’s Comment
When a post to the world, like a comment from Steve Jobs about the iPod being the “funnest” ever, has grammar issues, that message is no longer getting through to consumers as the word choice has distracted them. The lesson to learn here is how no one is immune to grammar mistakes and one should make sure that grammar rules are used correctly.
To learn more about public relations mistakes and lessons to learn from it, check out this link: http://thenextweb.com/entrepreneur/2012/05/05/11-major-public-relations-mistakes-and-how-to-learn-from-them/
By: Allison Haworth
Green Beer Day, otherwise known as GBD, is one of Miami University’s longest traditions beginning in 1952. Ever since then, Miami students celebrate this annual tradition the Thursday before spring break. This year, St. Patrick’s Day happens to fall on GBD, which won’t happen again until at least 2022. While many people view this celebration as an excuse to go out and skip class, some might think a little differently.
Green Beer Day is a tradition where people get dressed up and in the spirit to celebrate St. Patrick’s Day and the beginning of their spring break. There are many people who design and order attire, which allows students to practice their marketing, graphic design, sales and entrepreneurial skills.
While Miami University does not condone or associate itself with this event, there is always word of mouth, video coverage and even press that covers this event to create some sort of awareness about Miami’s unique tradition.
While people have varying opinions about Green Beer Day, it is not all just about the fun. It allows students to practice what running a business is like when dealing with apparel, customers and the technicalities of owning a business.
Whether or not you choose to participate in the celebration, Green Beer Day is supposed to be a fun celebration that brings the students together to uphold a tradition.
By: Erin Antonelli
On Tuesday, March 8 at 7 pm in McGuffey 322, public relations professionals will share their experiences and advice with students. All of the speakers are members of the Cincinnati Chapter of PRSA and have a variety of different experiences and career paths.
Brianne is a recent Miami University graduate and former MU PRSSA President. Currently, she works as an Assistant Account Executive at Wordsworth Communications in Cincinnati.
J.D. works as a Communication specialist at Hamilton County Job and Family Services. He helps to tell the story of his employer with a digital focus.
Jay does the External Communications at First Group, a transportation company. Within this role, he works with a large geographical area that includes North America, Canada and Puerto Rico.
Darcy is also a recent Miami University graduate and PRSSA executive board member. She works for Vehr Communications in Cincinnati as a senior account executive.
By: Joel Primack
Al Golin started Golin 58 years ago, when he cold-called Ray Kroc, who was starting McDonald’s. McDonald’s remains a client of Golin, one of their largest, building their reputation around being innovative and introducing new corporate and consumer communication strategies.
Golin, headquartered in Chicago, is an international communication firm that provides their clients the most relevant insights and creative ideas to engage their audience across the most mediums. They have 50 offices across the Americas, Europe, the Middle East, Asia and Australia, with more than 25 partners. The global reach of Golin strengthens their commitment to clients.
Golin, in February 2016, bought The Brooklyn Brothers, a creative firm with offices in New York, London and Brazil, adding additional elements and resources to clients, including a Hollywood writing room. The Brooklyn Brothers and Golin share the mission of being the agency of relevance and creativity. Golin drives relevance through their insights and measurement tools, while The Brooklyn Brothers bring their storytelling capabilities to the table. This creates a strong firm that can drive engagement with stories and measure those results for their clients.
Explorers, creators, connectors and catalysts are the communities within Golin, because they got rid of a hierarchical model for the agency, creating the g4 model. Members from each community collaborate on projects for clients, building a creative, relevant communication plan to reach the audience. This model has produced specialists from generalists. Golin is committed to their employees and clients, showing with the a slogan of “Go All In.” It can be applied to anything and everything, because Golin wants their employees to “Go All In” inside and outside of the office, creating more meaningful lives.
By: Joel Primack
A crisis can happen any time, anywhere when you’re least suspecting it. Similar to how firemen respond to a fire, each member of the team has a role to perform. When dealing with a crisis, you should have a team in place, prepared for when one arises. Your team should be comprised of:
To read more on this subject, check out this article: http://www.jaffepr.com/blog/crisis-management-preparedness-are-you-ready
By: Chloe Tykal
In a new advertising campaign, Barbie® is promoting its newest doll, a collaboration with fashion house Moschino. For the most part, everything looks the same: very pink, very fashionable and very Barbie®. One thing stands out very clearly from every other Barbie® ad ever made: the featured child playing with Barbie® is a boy.
This is the first time in the 56 years of the Barbie® brand that a boy has ever been in an advertising campaign. Although he is featured alongside two girls, the boy is the face of the entire campaign. His face is the one featured on the Moschino Instagram, earning 15.4 thousand likes on the social media app.
In the advertisement, the boy hands Barbie® her doll-sized Moschino bag and proclaims that “Moschino Barbie® is SO fierce” before winking at the camera.
The limited edition dolls sold out in under an hour and are being sold online through second-party retailers for upwards of $300. Much of the doll’s success is being credited towards the diversity of the advertisement. Since the ad first premiered there has been an overwhelmingly strong social media response.
Check out the full Moschino Barbie® advertisement here: https://www.youtube.com/watch?v=TULVRlpsNWo
By: Chloe Tykal
Makeup junkies rejoice! MAC just announced a collaboration with beauty icon Dita von Teese for a new Viva Glam lipstick. The MAC Viva Glam campaign has been cranking out celebrity inspired colors and products for 21 years, working with symbols from Nicki Minaj to Cyndi Lauper. All of the proceeds from the Viva Glam collection go to MAC’s AIDS Fund, which supports those diagnosed and living with HIV AIDS across the globe.
Von Teese, a model, entrepreneur and occasional actress, is well known for re-popularizing burlesque performance. She channels the vintage sex appeal both on and off of the red carpet with her classic look. As for her new lipstick, red was an obvious choice. “For my entire adult life, I can’t really remember a time when I left the house without red lipstick on” von Teese confesses.
The shade has been described as “the perfect red” and is supposed to capture the classic glamour that von Teese’s personal brand creates. The inspiration behind the color was von Teese’s new book, Your Beauty Mark. It is a blue-based, scarlet red that “evokes glamour and confidence.”
The MAC Von Teese lipstick can be expected on shelves and online on December 9 but the rest of the MAC Viva Glam Campaign (currently showcasing Miley Cyrus) is available now at http://www.maccosmetics.com.
By: Allison Haworth
Word on the street has Chipotle in hot water due to an E. coli outbreak in the Pacific Northwest states. So far, 41 people have been sickened between Oregon and Washington and 12 have been hospitalized.
What does this mean for Chipotle? Stocks have fallen about 16 percent within the past month, which means it will take a while for Chipotle to regain the trust of their costumers.
Since the E. coli outbreak last week, 10 stores have been directly affected but 43 stores have closed out of caution. It seems misleading that part of Chipotle’s branding is “Food With Integrity” and having fresh, organic, local meat, but they can’t even provide food that is safe for the public to eat?
In regards to locally raised livestock, the safety standards are not as strict as if the USDA were to conduct tests. The E. coli could have been from basically any ingredient aside from the tortillas.
As Chipotle is taking measures to ensure the food is back and safe to eat, for now, it looks like if you want Chipotle, you might have to risk it for the biscuit.
By: Erin Antonelli
On October 12, Facebook announced it would test out a new shopping feature on its site. The feature, called Canvas, will begin testing in select areas of the country.
The idea behind Canvas is to cut out the middleman between Facebook and retailers. When users click on in-feed ads they will no longer be directed to the company’s website, but instead be able to purchase directly through Facebook. It also allows for users to browse through other items that the company sells. Currently, there are a limited number of brands. It is mostly larger retailers such as Target and Niemen Marcus. If Canvas is successful, however, the number of retailers could expand.
Facebook developed the feature in response to the needs of the user. Many users no longer look at Facebook solely as a place to connect with family and friends. According to Facebook’s research, nearly half the people who visit their sites were actively seeking new products. This feature will meet their needs as well as drive sales for the businesses they are purchasing from.
Facebook is not the first social media site to join in the e-commerce game. Both Pinterest and Twitter have seen success with shopping features. Facebook is, however, the largest with around 1.23 billion users. Adding a shopping feature could entice even more users or convince current users to spend more time on the site.
By: Sarah Emery
1) He’s worn many hats in his career.
Before starting at Vehr Communications in 2010, Perry was a sports reporter, book author, magazine editor and even an adjunct professor at the University of Cincinnati.
2) He’s a world traveler.
According to his LinkedIn account, Perry has visited over 20 countries on five continents.
3) He specializes in media relations, strategic planning, publishing and social media.
Perry has spent years studying how to appeal to targeted demographics and has managed many projects and teams. He served as director of marketing and promotions for the 2012 World Choir Games in Cincinnati. In addition, he greatly values writing and storytelling when it comes to content generation.
4) He has a passion for sports.
Along with being sports editor at Enquirer Media, Perry has written two books about the Cincinnati Bearcats’ basketball program. He has also covered many Cincinnati area teams, from the Cincinnati Reds to 121 high school programs.
5) He values teamwork.
According to his bio on Vehr Communications’ website, “nothing delivers more satisfaction than teamwork and collaboration.” He serves on many boards at the University of Cincinnati and many former team members cite his compassion, understanding, professionalism, and integrity as some of his greatest qualities.
**Michael Perry will be speaking about his experiences in Armstrong 3056A on Wednesday, Oct. 14 at 7 p.m.***
By: Emily Lammers
People across America rejoice as McDonalds rolls out its all day breakfast menu this week. With breakfast being the golden time of day for these golden arches, the all day breakfast menu hopes to capture a specific audience not only in the morning, but also all day long.
Many argue that this breakfast breakthrough is a desperate attempt to bring in customers in the company’s lowest slump in decades. McDonalds has tried to produce a “healthy” image recently, which hasn’t done much for attracting a younger generation and has alienated their main customers.
As McDonalds makes bold moves in order to recapture the drifting millennials, breakfast might be the perfect way to do it. Why? Its so simple. McDonalds is great at breakfast. They know how to do breakfast and might as well capitalize on it. This is a much simpler move for McDonalds since there is no “rebranding” necessary.
However, there may be some downsides to this move that might negatively impact McDonalds profits. For one, rarity sells, if it’s only available in the morning, more people are going to go to McDonalds before 10:45am to ensure consumption of breakfast food. Therefore, there is now less incentive to visit specifically in the morning.
Will you be rushing out to get your 3pm Egg McMuffin?
By: Emily Lammers
Thousands lined up on the morning of April 19 outside of Targets across the country. Since the January announcement of Lilly Pulitzer’s partnership with Target there has been endless buzz on social media and from preppy girls everywhere. Some expressed pure joy for the release; others quite aggressively said this move would devalue the Lilly Pulitzer brand.
However, Target’s work with Lilly Pulitzer is turning out to be one of the most highly anticipated of the 150 limited-time designer partnerships it’s ever done. Target executives say the partnership’s success doesn’t have much to do with how many or how quickly products are sold. To Target it is already successful just by the buzz and excitement it has provoked. In January, it was a trending topic on Twitter and has continually been a popular subject on social media since then. The success of the partnership was no longer questioned as the collection sold out within minutes across the country and online.
By: Paige Roberts
Public Relations and branding is everywhere; billboards while you’re driving down the highway, on the radio, television commercials; literally everywhere. But one source of PR and branding that has come to attention in recent days is, Will Ferrell.
Yes, the comedy legend Will Ferrell is more or less a walking PR campaign for a number of different brands. However he does so in a rather discrete way. He isn’t starring in commercials in order to endorse a product or promote a brand. He campaigned for Wonder Bread in his Nascar inspired movie, Talladega Nights. He supported Lego by starting in their recent animated film. And even advertised for, Little Debbie by naming himself the newest face of the sweet treat during his appearance on the, Tonight Show.
This unique branding technique inspired by Will Ferrell even has it’s own name. Adweek.com marked the term for this method as, “Ferrellvertising.” Some may think that it’s a silly way of branding for a company or even for Will Ferrell to be taking part in it. But when Wonder Bread went from being in bankruptcy to gaining $4.3 million in exposure (adag.com), who will really be laughing?
Next time you’re looking to sell a good or service instead of turning to your traditional PR firm for branding techniques you may want to consider the, “Ferrellvertising” method.
By: Jack Bernard
With the arrival of spring many things are changing, including your PR strategy. Crystal Richard, the PR director for Onboardly, has come up with five spring-cleaning tips for your public relations strategy.
1. Try a new style.
2. Clear the clutter and get back to your “why.”
3. Evaluate how you are using your time.
4. Rethink your press releases.
5. Add new tools to your daily routine.
How can you change up your PR strategy this spring?
By: Paige Garty
While the weather in Oxford is beginning to heat up, so is the attention that 72andSunny is getting. The LA-based advertisement agency was recently ranked in the Top 50 Most Innovative Companies of 2015. The CEO, John Boiler, believes that advertising is all “about behavior, not messaging.” And this is exactly the focus for the agency’s latest campaign.
The “Ask the Google App” Campaign can be seen all over New York City. Frequently asked questions are posted all over the city’s landmarks to promote the usage of Google’s new app. The questions focus on the consumers’ behaviors and attitudes toward their potential, everyday thoughts.
Where most companies would create a commercial to get their message out, 72andSunny submerged their ads into locations that correspond with consumers’ questions. Some of their ads include signs outside of art exhibits that read, “Ok Google, what is Conceptual art?” Every ad is positioned in specific location or on a certain item where a person might stop to ponder what they are actually looking at.
72andSunny’s campaign is just one way how agencies are making advertisements a more customary and common part of our lives. Want to know what the other 49 Most Innovative Companies are? Go here: http://www.fastcompany.com/section/most-innovative-companies-2015
By: Rosie Leuby
Success stories can be the most powerful selling tool! The best way for any success story to be told is typically through word of mouth. For example, suppose a customer who you recently completed a project with speaks highly of your company to ten people. Then, those people recommend you to ten other people and soon it is posted on the web or it appears in the news media about your success story.
Success stories are highly value way to market you and your company to customers. It is a way to transform a customer into a personal advocate willing to promote on behalf of you and your company.
To launch a successful success story, you first have to ask yourself:
1. Are success stories right for us?
2. Can we get permission to “name names” of clients?
3. Is now the right time to suggest doing a success story?
4. What is the ideal length of a success story?
Eggert, M. (2015, November 25). Success Stories: Your Most Powerful Selling Tools | ComPRehension. Retrieved March 4, 2015.
By: Allie Dillie
According to the Bureau of Labor Statistics, women make up 47 percent of the nations workforce but 60 percent of the public relations workforce. Women make up 63 percent of public relations “specialists” and 59 percent of all public relations managers. Sarahjane Sacchetti, who works on marketing for secret stated, “It’s all women out there.”
What is it that draws women towards jobs in the public relations field? Is this trend a by-product of societal norms given to women? Or are women the best fit for jobs of this nature?
The “women-in-PR trend” started happening for a variety of reasons, and it’s not all bad, so that might be why it never stopped. One idea that has fueled this pattern is that, the average girl is brought up to believe that it’s good for women to be collaborative and personable. Once these women get to college, many truly find their strengths and passions to be in the fields of reading and writing. Then, once these women graduate, they tend to gravitate towards careers involving these same fields.
With the public relations job field growing by 12 percent a year this gravitation women have to PR can be seen as a good thing. With more and more women joining the workforce, this job growth can open many new doors for women and how they are perceived in the work place. The nature of the PR job field allows those who are dedicated and hardworking to rise to the top in a way some professions don’t. “I think PR offers women the opportunity to hold high-level, corporate positions, so the career-oriented find empowerment in a PR position,” said Jessica Chesney a digital marketing coordinator at Command Partners.
If there is anything women can take away from this it is that public relations is a rapidly growing job field that offers women opportunities to grow and expand professionally. Hopefully, as more women hold high-level jobs in PR, society will wipe away the stigma that only men can hold executive positions in the corporate world.
Gender Breakdown of PR and Journalism Job Categories
By: Christina Peterson
The so-called Carnival “Cruise from Hell” may have devastating effects for Carnival as an organization. A fire caused the cruise ship to lose power and drift uncontrolled through the Gulf of Mexico. Sewage and water seeped through into the cabins, and there was hardly enough food to go around. People were getting upset not only about their safety but also about the large amounts of money they wasted on this vacation. The coast guard investigated the fire said that the fire was not large it just happened in the perfect place to take out power for the entire ship.
CEO, Gerry Cahill apologized on behalf of the company. He completely took responsibility for the issue at hand. He stated that the cruise line prides them selves on providing excellent service and experiences to their customers, although this time this was not the case. The company offered to repay each customer $500, a free flight home and a full refund for the trip. This was the right thing to do because the waste of money was a large downfall from the crisis. It is important that the company reminds their consumers that Carnival is known for luxurious vacations and this was an abnormal experience. If these actions are taken to compensate for the miserable experience aboard the ship, then parts of Carnival’s reputation may be salvage for handling the situation accordingly.
By: Rachael Booth
As years go by, trends and fads change. Whether it’s the transition from the Razor to the iPhone, or the typewriter to the computer; technology improves, and interests change. Even when it seems technology has reached its paramount of capabilities, something new is created and surprises us with features we never dreamed to be possible.
The economy is fueled by these popular and new industries. Today we live in an Internet based society where Apple dominates this generation of smartphones and computers. However, many have argued that Apple is finished and doomed. Analysts suggest that Apple is all out of ideas and society is transitioning away from their brilliant inventions.
Although this is a feasible accusation, Apple has been accused of this before and has responded with record-breaking sales of new inventions. For example, Analysts claimed Apple would be finished…
• Before the iPod came out in 2001.
• Before the iPhone came out in 2007.
• And right before the iPad came out in 2010.
As you can see, Apple has bounced back and proved critics wrong.
So what’s the future of Apple and how will they maintain their relationship with the public? It will be important for Apple to study the public’s attitudes and desires about future products and therefore keep their place as one of the most recognizable companies.
Although Apple’s next commodity has not been revealed, it is speculated that in three years, 485 million of these new devices will be sold a year. As our society continues to improve technologically, it will be interesting to see what the 2015 launch will be.
Brooks, M., (2015). The billion-dollar ace hidden up apple’s sleeves. The Motley Fool.