by Emily Lammers
According to Forbes, when it comes to the future of work not only are employees changing, managers also have to change the ways in which they lead. Below are 10 essential traits for future managers.
Is a Leader
A manager must be a leader, a visionary, they must earn followers, not command respect. The mindset must be: manager is something you earn not something you are assigned to do.
Follow From the Front
Future managers must exist to make their people more successful, not to have the people serve them. When a manager follows from the front he leads the way and allows team members to become more effective.
Now that technology has become such an vital part of how we live and work it has never been more important for managers to grasp which technologies have the potential to benefit the organization. They also must stay up to date on which new technologies might be coming their way in the near future.
Leads by Example
A manager must be the first person to demonstrate a new, positive behavior, or to embrace a new concept. A manager can no longer lead by delegating and ordering, a manager can only lead by demonstrating.
A manager needs to be ok with asking others help, admitting when they are wrong or when they may not know something. They also must feel comfortable when team members ask questions and voice their opinions even though they may contradict theirs.
Believes in Sharing and Collective Intelligence
A manager understands and embraces the fact that they may not have all the answers. This manager also recognizes the advantage in sharing information instead of storing it.
Is a Fire Starter
Managers should be fire starters; igniting ideas, challenging convention, and experimenting.
Gives Real Time Recognition and Feed-back
Annual reviews are no longer effective for either the organization or the associates. In its place managers will focus on delivering their team real time feedback.
Is Conscientious of Personal Boundaries
A manager recognizes that team members have their own space, both digitally and physically. A manager must work towards setting boundaries that are to be respected.
Adapts to the Future Employee
Managers understand that the way we work and think about work is changing. This means they are open-minded and embrace change.
by Elizabeth Robbins
1. Research keywords: A key component is to make sure that, when you are putting content on Google, to use the right terms that users most often search for. If you do not use the obvious terms that people always seem to be searching for, it is likely that your content will not be found.
2. Have those keywords flow into your meta tags:Make sure that your Title tag and your Meta Description tag are being displayed in the search results when a user searches a specific keyword.
3. Keep an eye on what the search engines are doing: Google is constantly making changes, some more noticeable than others. As Google makes changes, so should you.
Stay ahead of the competition with these tips!
Nov. 18, 2014
by Jack Bernard
Despite Instagram’s popularity around the world, many major businesses and brands are struggling to formulate a proper PR strategy on this social network. Luckily, a senior account executive from InkHouse Media and Marketing, Lee Glandorf, created a 5-step approach for businesses to increase their brand awareness on Instagram.
1. Update often.
Be sure to stay active and update your account. Nike, for instance, has 7.3 million followers and averages at least one post per day.
2. Be concise.
Attempt to stay at an average of 138 characters per post.
3. Tag others.
According to Simply Measured’s research, a post that tags another Instagram account increases engagement by 56 percent.
4. Hashtags are important, but don’t over use them.
91 percent of brands use seven or less hashtags per post. Be sure to not overwhelm your followers.
5. Tag your location.
Location tagged posts earn 79 percent more engagement versus those that do not.
Is your business taking full advantage of the PR benefits on Instagram?
by Rosie Leuby
In November, PRSA celebrates PR Diversity Month by acknowledging the diverse communities, people and practices that inhabit the public relations profession and by providing advice and insight on how to build a better PR industry though diversity. Diversity is often seen as a box needed to be checked. The question often asked is how many people of a certain age, gender, race or ethnicity is employed. Practices often are simple minded and feel the need to meet certain quotas. They lack to understand the potential diversity has on revenue growth.
Diversity is good for business!
Diversity is helpful to the community and improves workplace practices around problem solving, innovation, transposition and brand growth. The key to succcess relies on the connection to the public. All newsrooms are struggling to remain relevant. It’s important for public relations representatives to use their skills and experience by understanding that the quality and not the quantity of the content is what matters most to an ever increasing diverse audience.
Balta, H. (2014, November 4). Diversity Is Simply Good For Business. Retrieved November 17, 2014.
by Rachael Booth
Sick! Yolo! Salty! Felicia! Ratchet!
If you are a teenager, or have surrounded yourself with teenagers within the past year, you have probably heard a few of these words or even more. Slang has been a very popular teenager dynamic in our culture and many adults want to see it gone.
One adult has made an attempt to limit this poor word choice in the workplace and has received a lot of publicity for it. This adult is a Chick-Fil-A manager who is tired of listening to teenager’s slang and has decided to create a list of words that are prohibited from saying while at work. The manager is specifically bothered by the word “bae” and has threatened to take away free employee meals! However, there are some words that the manager allows and some that must be used in the appropriate context if teenagers want to say them. For example, “chill” may be used to describe the lemonade Chick-Fil-A serves but not in other situations.
As this incident of the Chick-Fil-A manager continues to trend throughout the media, much attention will be drawn towards Chick-Fil-A. Whether people view this affair as negative publicity, positive publicity, or just flat out funny, the fast food chain is receiving exposure without direct payment, and this is a great example of PR.
Lumm, K. (2014). Chick-Fil-A manager bans teenage slang. AOL.
Retrieved from http:// www.aol.com/article/2014/11/11/chick-fil-a-manager-bans-teenage-slang
by Sarah Emery
In this media age, many websites encourage students to utilize social media to advertise for upcoming events, but is this really the most effective way? Here are some tips for some non-technological methods for raising awareness about events:
What college student doesn’t love a free t-shirt, water bottle, or treat? There are many low cost, mass produced gifts that can be distributed to eager undergraduates. Even if that pair of plastic sunglasses ends up in their bottom desk drawer, eventually they’ll find it again and remember your organization.
They’re fun and easy to design, inexpensive, and eye-catching. These sheet signs are perfect to place on the Hub or other heavily populated areas on campus where students walking by will definitely notice. This is a great method to reach a large audience who might not have time to stop at a booth or read a flyer.
Visit a Student Org Meeting!
Many groups, like the Residence Hall Association, invite speakers every week, so talk to a member of the executive board and see if you can attend a meeting. This is a great way to start a word-of-mouth campaign for your philanthropy or speaker event. Many groups will email their minutes to a ListServ- which can spark even more attention for your program.
It is crucial to be creative, unique, and succinct and to always get permission for where signs or banners are placed. There are many other ways to raise awareness for events at Miami University (like posters and table signs)- next time you are planning an event, think about new and different ways to attract an audience that college students haven’t seen millions of times before
by Christina Peterson
A data breach in the United States Postal Service started last year and has continued through the present. On Monday, the postal service stated they are a victim of cyber intrusion and the hacker may have obtained the name, date of birth, social security numbers and addresses of the victims of the breach. If someone called the post office recently, it is possible that this information was collected through the call. This is obviously a major concern for people in this country. However, the federal institution dealt with the issue accordingly. The postal service released a statement apologizing for the inconvienience that the breach may have caused for anyone involved. They even offered to provide the employees that were affected with a credit monitoring service for a whole year in order to compensate for the damage that may have occurred. This was an effective press release because they disclosed all necessary information with the public. They allowed for transparency between the public and the organization, which is always beneficial when dealing with a crisis. The postal service took responsibility for the problem that is happening in terms of promising to find the perpetrator and stop the security breach.
In addition, the US Postal Service also collaborated with the FBI in order to solve the problem. The FBI then created a press release of their own, which reassured the public that they are working towards solving the problem and recommended that people take extra precaution when giving out personal information in a time like this. They even gave a website where people could report such incidences. This just allowed for further reassurance that professionals are working toward stopping the breach entirely.
by Caroline DiPietra
“The artist or their representatives have decided not to release this album on Spotify. We are working on it and hope they will change their mind soon.”
If any of you have received this disappointing message on Spotify recently, it is likely you’ve had Taylor Swift on the brain. Since the release of her new album “1989,” Swift has somehow managed to become even more popular, selling more albums in a given week than any artist has managed to accomplish since 2002. While the success of this album has been a hot topic of discussion lately, what could perhaps top it is the discussion regarding her falling out with everyone’s favorite music- streaming app.
Whether you prefer old-school, country T-Swift or the upbeat and poppy version, it is safe to say that the variety of songs she has produced over the years can offer something different for everyone. It is for this reason that fans are disappointed in her decision to pull the majority of her music from Spotify, referring to the conflict as the “digital music war.”
While Spotify is undeniably regretful for the loss of such a popular artist, the company has taken the strategic approach to utilize public relations in an effort to minimize any animosity. Upon releasing a statement that emphasizes the company’s mission to provide users with music whenever and wherever they want, they also pointed out that 70 percent of the revenue is paid back to the music community. So what do you think; do you agree with Spotify’s PR tactics? Could they have done more? Is Taylor Swift wrong for denying her fans the chance to listen to her music or is she protecting her rights as a paid artist?
by Paige Roberts
Nothing screams bad PR like a complicated lawsuit on a company’s hands. Recently, this has been an issue that the energy drink company, Red Bull has been dealing with.
Since 2002 Red Bull has been advertising that it’s energy drink will, “give you wings”. For some, this statement is clearly a metaphor, knowing that an energy drink doesn’t have the capability of giving a consumer literal wings. However, others took it more literally. Unsatisfied with the product because they had yet to sprout wings, buyers began to fight back with false advertising.
With this messy lawsuit, one wonders how Red Bull is handling the situation. Well, they are offering $10 to any person who purchased Red Bull since 2002, if they fill out an online application. Although Red Bull settled the litigation with the sum of money, they still believe they aren’t in the wrong. A spokesman for the company stated, “Red Bull maintains its marketing and labeling have always been truthful and accurate, and denies any and all wrongdoing or liability.”
When it comes to advertising, you have to also consider the role that it will play in Public Relations. Because when an advertising stunt goes wrong the only thing your company will gain is bad PR.
by Tyler Olson
Last week, an average teen named Alex had become the biggest Internet sensation, all because another female teen had posted a tweet with a picture of Alex checking out items and the caption saying “YOOOOOOOOOO”.
People are questioning how and why Alex is becoming such a big sensation in such a short period of time. Is it his hair? Is it how he appeals to the public? Or was it how well he checked out his customers? Some might believe it’s because of the close resemblance to Justin Bieber’s hairstyle that had also created a worldwide Internet sensation.
“This is the coolest thing to happen to Target lately, so brand managers better take advantage of it,” said Allen.
This is a great opportunity for Target to take advantage of the situation and create brand awareness for the Corporation to prosper. Already, target has benefited from Alex’s Internet sensation by creating positive publicity for the corporation and boosting revenue in just the few days since the tweet had been posted. This tweet that had made Alex famous in just a couple hours shows how powerful social media is and the impact that it can have on any one individuals life.
by Jack Bernard
Virgin Group’s SpaceShipTwo crashed in the Mojave Desert on Friday, Oct. 31, killing one pilot and injuring another.
According to Mashable.com, founder Richard Branson said, "We fell short."
Despite the tremendous setback, Branson was quick to comment that his company, Virgin Galactic, owes it to their fallen pilot to continue moving forward with interstellar travel plans.
Branson denounced the authenticity of experts that claimed the SpaceShipTwo crashed due to an explosion that took place during midflight. Thus far, the answers as to why the crash took place are still unknown. Branson vowed to move forward once the reasons for the crash are discovered.
“We’re going to learn from what went wrong,” said Branson.
Though news of the crash is quite alarming, Branson is confident that the 700 customers who have paid $250,000 each will still embark on their trip to space.
Do you believe the hefty price tag and undeniable risk is worth a trip to outer space?
by Paige Roberts
As hard as it may be, consider a world without social media. The early 2000s were the turning point for the widespread phenomena of social media. However, not only has social media changed the way we spend our time on the Internet, it also transformed the world of Public Relations.
Before social media, breaking news stories would already be a day old once published in the next day’s newspaper. With the help of Twitter, breaking news can be tweeted out to an account’s followers in a matter of seconds. With the help of Facebook, there is less of a need for focus groups. Companies can use their Facebook account to have two-way communication to gain feedback from their users.
Twitter and Facebook are only two of the popular social media sites that have been created. In a matter of 14 years, social media has managed to change the world of Public Relations from sending a “fax-blast” press release to sending a simple 140-character tweet. Having to collect a group of people for a lengthy focus group, to a Facebook chat with a consumer. What’s the next social media innovation coming our way? And what will happen to Public Relations when it comes?
by Courtney Helmuth
Over the years there have been several controversies concerning the tee shirt design choices by Urban Outfitters. The most recent of these controversies surfaced when Urban Outfitters began selling a faux blood-splattered “Vintage Kent State Sweatshirt.” The sweatshirt was interpreted as a reference to the 1970’s Kent State Massacre, where four students were shot and killed during a Vietnam War protest.
The sweatshirt now says that it is sold out after several complaints and campaigns against the sweatshirt. Urban Outfitters then publicly apologized for any offense, saying that the sweatshirt was not altered and the color was natural for discoloration.
Another extreme controversy surrounding Urban Outfitters began when they started selling a v-neck tee shirt with the words “Eat Less” on the front. After several campaigns about how this shirt promoted eating disorders, Urban Outfitters pulled the shirt and made a public apology. However, this shirt still remained in stores until the stock sold out.
Urban Outfitters has been known for several other ethical and racial controversies such as same-sex marriage shirts. These shirts started selling around the time of California’s vote on same-sex marriage . However, this shirt was then pulled a week later because of “bad press.”
by Rosie Leuby
Social Media can be hard for any business. That is why an entrepreneur named Jason Squires was nice enough to highlight 9 of the most common mistakes businesses will make in social media.
1. Focusing on Quantity of Followers, Not Quality
Having a ton of followers is good, but if they aren’t interested in your business they will not be sharing with their friends.
2. Not Posting Engaging Content Regularly
Status updates, tweets, etc. should be used to attract your audience and be something they can engage with. Around 176 million people buy products online.
3. Not Making Followers into Paid Customers
Having people share your posts are great for brand awareness, but your business will not benefit unless they make a purchase.
4. Focusing on Too Many Social Media Channels
Unless you have employed a specific person to work on online efforts, do not spread yourself too thin across too many websites.
5. Having No ‘Brand Personality’
Make your posts interesting with a personality, because if people think your posts are too generic and boring, they will not make a purchase.
Do not post too many ‘salesy’ updates, the audience will loose interest and stop viewing your page.
7. Doing Everything Manually
Manually takes time, there are a lot of programs and websites out there design to allow you to manage everything from one screen. Embrace them!
8. Broadcasting the Same Message Across All Channels
It is understandable to promote the same product across your social media accounts, but you need to mix it up a little. Change the design to appeal to the audiences that follow you across multiple sites.
9. Not Having a Strategy at All
Blindly trying to create a social media present is not a good idea. 90% of businesses currently using social media will have a planned strategy.
Just ask yourself: Are you using social media affectively?
Allen, K. 9 social media mistakes businesses make. Retrieved November 2, 2014, from http://www.prdaily.com/Main/Articles/17551.aspx