By: Kris Fiocca
On March 27th, the NFL approved the Raiders proposed move to Las Vegas for the 2020 season. The movement of any NFL franchise is a big deal and leaves public relations practitioners with two different situations: damage control with old fans and developing new relationships with the new city.
In Oakland, fans are most likely upset with the Raiders and leaving them without an NFL team. The Raiders organization will have to make steps to keep a positive relationship with Oakland for two reasons. First, the Raiders do not move into their new stadium until 2020, which means the Raiders will be in Oakland for at least three seasons. In order for the team to remain profitable in Oakland, the organization will have to use positive public relations work in Oakland to maintain their relationship with the city until they move.
In Las Vegas, fans are certainly excited about the prospect of a new football team in their city. To build relationships with Las Vegas locals, the Raiders may have to extend press releases and establish media contacts in the Las Vegas market. Having an early start on building relationships with the Las Vegas media will generate positive public relations for when the Raiders finally arrive in Las Vegas.
By: Cassie Howard
You’ve seen them everywhere, first Snapchat, then Instagram and now Facebook. Stories are taking over social media as the newest technology to reach users. This infographic from KissMetrics on how companies can utilize the features snapchat has to offer, and of course they can use this information across other platforms as well.
By: Allison Haworth
Based in Luxembourg and traveling through Europe every weekend, there are many different companies that are considered corporate giants here in Europe. As for PR, the third-largest PR agency in the world, Publicis Groupe is located in Paris, which is a wonderful location for expansion throughout the world. If you have a desire to work for an international business and want to relocate to Europe, there are a range of media activities that they specialize in.
While their services vary, their main focus is the client. Catering to their needs, Publicis Groupe develops creative ideas while applying their brand knowledge through technology and data to focus on their networks and clients.
As spring time comes around and the madness to find a job hits the college senior hard, don’t overlook the opportunity to move abroad to work for one of the largest PR agencies in the world. Jobs aren’t limited to just the United States. Having experience working abroad is a great defining factor from your competition that keeps you one step ahead during the interview process.
By: George Harris
Many students are right around the corner from graduating and entering into the job field where they will find that a lot of responsibility is added into their lives. With this great level of new responsibility, there is also the competition among recent grads to secure the best jobs they can find in conjunction with their major at University. With PRSSA being an organization that is there to help support strategic communication graduates, they are hosting a webinar this upcoming Wednesday (March 15th) at 12:00pm ET.
This is their second webinar they have hosted, after having great success is their first one from last year. In this year’s webinar, professionals Elise Mitchell, APR, Fellow PRSA, CEO of Mitchell and Dentsu Public Relations Network will focus on the key to successful leadership and how to enjoy life after graduation. These public relations specialists will help guide the students that attend this webinar by sharing life changing tips they’ve been told and the lessons they have learned throughout their successful careers. This will not only help soon-to-be graduates but could also be beneficial to students trying to plan for their future.
By: Reagan Bennett
Spotify is steadily rising to the most popular platform for streaming music. With reasonable prices (including discounts for families and college students) and diverse services (everything from radio stations to premade playlists to fit your every mood), it’s the number one music-streaming platform for over 100 million people. Along with its excellent services and features, Spotify has some insanely clever marketing. One campaign that went viral at the end of 2016 was Spotify’s “Thanks 2016” ad campaign. In its biggest global campaign to date, Spotify gathered user data and told a story about the listening habits of their users, which they portrayed on billboards worldwide. Here’s a deeper look at why Spotify nailed it with these ads.
First and foremost – this campaign is funny. The billboards target specific, quirky facts that Spotify pulled out of the data it obtained. For example, one billboard reads “Dear person who played “Sorry” 42 times on Valentine’s Day, What did you do?” Appealing to an audience’s sense of humor is a tried-and-true tactic, proven here to be majorly effective.
This campaign also humanized a technological service by turning numerical data into a story. Statistics are interesting, but only if used correctly. When pulled together to tell a story, data like this is much more meaningful.
Most importantly, Spotify showed that it pays attention to its audience. It played off localized as well as national events, including Brexit and holidays like Valentine’s Day, showing how these affected peoples listening habits. One ad displayed in the UK read “Dear 3,749 people who streamed “It’s the End of the World As We Know It” the day of the Brexit vote, Hang in there.”
The overall theme of the campaign – taking a look back at 2016 – played into the trend of 2016 being a horrible year. From messy politics and celebrity deaths to terrorist attacks around the world, a common theme on social media was 2016 being the worst year in a long, long time. So, each ad signing off with “Thanks 2016, It’s been weird” pulled the whole campaign together and made it one of the best of 2016. To see more of these ads, read Ad Week’s article.
By: Joel Primack
By: Kiley Harris
With a very interesting election just coming to an end, it seemed that political public relations would be an appropriate subject to shed some light on. Political public relations have become essential to political campaigns in the past couple years and are a rising force in political success.
With social media and the constant 24/7 media cycle that now exists in society, reputation management has become more important than ever before. It is now possible for political candidates to be exposed to billions of viewers in just one second with just one post. According to an article on Everything-PR, political candidates now hire people specifically to manage their reputation, which was not always a common thing in the past.
Candidates also need PR people on their team to help them reach people through all social media outlets. Social media is such a growing field and essential skill now. Being proficient in social media and taking classes on social media use is very important for college students looking to go into PR. It is so important because it gives them an advantage over older people in the field and opens up many job opportunities, such as running the social media campaign for a political candidate. These new opportunities to incorporate politics with PR are a great thing for college students to keep in mind when deciding what aspect of PR they want to go in, and is especially relevant now with such an interesting election that recently occurred.
By: Joel Primack
As sophomores and juniors in college, everyone tries to get an internship that’s their dream job. Typically, most students won’t get it until later in their college career. Here are five simple ways for you to come off as more professional:
These tips have helped me develop into a young professional. When done well, you’ll be able to see the benefits of these tips and your hard work. Good luck on your internship/job hunt!