By: Joel Primack
A crisis can happen any time, anywhere when you’re least suspecting it. Similar to how firemen respond to a fire, each member of the team has a role to perform. When dealing with a crisis, you should have a team in place, prepared for when one arises. Your team should be comprised of:
To read more on this subject, check out this article: http://www.jaffepr.com/blog/crisis-management-preparedness-are-you-ready
by Christina Peterson
A data breach in the United States Postal Service started last year and has continued through the present. On Monday, the postal service stated they are a victim of cyber intrusion and the hacker may have obtained the name, date of birth, social security numbers and addresses of the victims of the breach. If someone called the post office recently, it is possible that this information was collected through the call. This is obviously a major concern for people in this country. However, the federal institution dealt with the issue accordingly. The postal service released a statement apologizing for the inconvienience that the breach may have caused for anyone involved. They even offered to provide the employees that were affected with a credit monitoring service for a whole year in order to compensate for the damage that may have occurred. This was an effective press release because they disclosed all necessary information with the public. They allowed for transparency between the public and the organization, which is always beneficial when dealing with a crisis. The postal service took responsibility for the problem that is happening in terms of promising to find the perpetrator and stop the security breach.
In addition, the US Postal Service also collaborated with the FBI in order to solve the problem. The FBI then created a press release of their own, which reassured the public that they are working towards solving the problem and recommended that people take extra precaution when giving out personal information in a time like this. They even gave a website where people could report such incidences. This just allowed for further reassurance that professionals are working toward stopping the breach entirely.
by Paige Roberts
Nothing screams bad PR like a complicated lawsuit on a company’s hands. Recently, this has been an issue that the energy drink company, Red Bull has been dealing with.
Since 2002 Red Bull has been advertising that it’s energy drink will, “give you wings”. For some, this statement is clearly a metaphor, knowing that an energy drink doesn’t have the capability of giving a consumer literal wings. However, others took it more literally. Unsatisfied with the product because they had yet to sprout wings, buyers began to fight back with false advertising.
With this messy lawsuit, one wonders how Red Bull is handling the situation. Well, they are offering $10 to any person who purchased Red Bull since 2002, if they fill out an online application. Although Red Bull settled the litigation with the sum of money, they still believe they aren’t in the wrong. A spokesman for the company stated, “Red Bull maintains its marketing and labeling have always been truthful and accurate, and denies any and all wrongdoing or liability.”
When it comes to advertising, you have to also consider the role that it will play in Public Relations. Because when an advertising stunt goes wrong the only thing your company will gain is bad PR.