By: Tyler Madsen
Many of us may have already seen the numerous “fire” tweets posted by popular fast food chain restaurant Wendy’s. Wendy’s is a company that immediately pops into people’s head when talking about brand awareness thru social media. They put a comedic twist into their tweets towards other company’s while subtly hinting at other competitor’s flaws. The following tweet is one of their more recent viral roasts towards McDonalds:
The article hints at just how powerful social media is by using the example of Carter Wilkerson who tweeted at Wendy’s asking how many retweets he’d need to get free chicken nuggets for a year.
3.6 million retweets later Carter got his wish. This was a great use of social media by Wendy’s to extend their brand awareness. This moment is something that will remain in potential customers heads the next time they are selecting a place to eat. With social media, Wendy’s says they receive about 10,000 mentions a week that are being replied to by the customer relations team of about 16 employees. This is a prime example of how the public relations field is growing and including larger range of mediums than it was 10 or 15 years ago.
By: Mary Claire Reagan
Relevant in today’s society, companies view their product as a direct reflection of who they are as an institution and organization. Twitter, is just one of the many companies that embodies this theory and is now changing its product to match their own company’s character.
In the past, Twitter would often verify, or put a blue check mark, next to well known, individual accounts to signify that that was a main account rather than a spoof account. This served as a way to decipher between a LeBron James fan page and LeBron James’ own personal twitter account.
However, Twitter has now shifted its guidelines in that only accounts that comply to company rules will be verified. This is one way the company is taking steps to protect the companies own values and reflect who they are on the internet, rather than “verifying” accounts that are not consistent with their own mantras. In order to make this change, Twitter is now “reviewing” twitter accounts and debating whether they
By: Hannah Banas
When Twitter first launched in 2006, it started gaining exponential popularity. It was a huge success with young people because it was a new and innovative way to communicate with friends. However, as years have passed, CEOs and business owners have started to use Twitter to promote their companies. It seems that as more companies are now tweeting than individuals. Even though people seem to be tweeting less, it is still a viable advertising technique for companies for these reasons.
1. Easy communication with customers
People like being able to reach out to a company with ease to give them feedback and ask questions. The easier it is for a customer to connect with a company, the more satisfied they will be. Twitter allows for this quick interaction, so all companies should take advantage.
2. Spread the Word Quickly
Twitter allows companies to spread their product or service to people who would otherwise not know about it. It is a cheap and easy way for companies to connect with possible new customers.
3. Free Analytics
Since Twitter does not cost companies anything, unless they want their ads to be further up on peoples’ feeds, companies get information on reactions to their ads. They can see whether people like the product based on how many likes and favorites the Tweet gets.
By Samantha Conti
Every month, PRSSA holds twitter chats to discuss a variety of topics. In October, PRSSA discussed “Relationship Goals: How Connecting with your PRSA Sponsor Chapter Improves your PRSSA Chapter”. On November 14, the discussion on twitter will revolve around “Punctuation, Publications and PRSSA”. The chat will also talk about ways to help students improve their writing skills through advice and articles. Then once again, on November 28, there will be a twitter chat entitled, “Host with the Most: How to Plan the Best Public Relations Events for your Chapter”. To join in on all of the PR twitter chats, follow these steps:
By: Sydney Nelson
On October 24th, Twitter announced that they will be launching a new “Advertising Transparency Center” in the coming weeks. This Transparency Center will display all ads that are currently running on Twitter, how long ads having been running, creative content associated with the ads, and which ads are targeted to you and why. Additionally, users will be able to report inappropriate ads or give negative feedback if they feel a certain ad doesn’t pertain to them.
In conjunction with the new technologies for general ads, Twitter’s Transparency Center places a huge emphasis on political ads. In this section of the center, users will be able to see all currently running political ads and ads that have run in the past, transparency about the identity of the organization funding the campaign, targeting demographics (age, gender, geography), and historical data about the ad. This need for a transparency center in regards to political ads was likely established in response to the 2016 election in which Russians bought advertisements that interfered with the U.S. election.
By: Lindsey Nelson
As an extremely swamped college student, it can be hard to stay in the loop with news outside of your busy schedule or the tiny college town of Oxford. But as students interested in the Public Relations world, it could not be more important, and is a good habit to get into while you’re young. Here are 3 quick ways for busy students to stay in-the-know:
The Daily Skimm is a daily newsletter that Miami University students can sign-up to receive an emails breaking down recent events in government, sports, Hollywood, etc. Their main goal is to give their readers short blurbs that get to the point, so the subscribers are not bombarded with unnecessary information. It will only inform you of the most relevant news, with a wide variety of topics so readers can impress their friends with new facts daily.
Most people think Twitter is just a platform for celebrities and following friends, but it is a perfect place to receive news and companies. Every major network is always updating their account with breaking news updates, before it can hit actual TV-news. Even if you do not follow news accounts, you are bound find current events updates from your friends liking or retweeting them. Or if you want to find news on something specific, the search feature is an awesome device to type in key words and instantly say what the world is saying about it.
Who would have thought that Snapchat would turn into a news outlet? With being one of the biggest social media apps out there, it is one of the easiest ways for college kids to quickly access different news sites of their choice. Daily Mail, People BuzzFeed, and ESPN are just a few of the channels that are provided.
By: Grace Wells
It’s no doubt that in this day in age social media is making its mark on the professional field. With such a wide range of tools at our disposal, how can we best get our message out in the world? Social media allows us to form this connection with consumers.
This visual network can be used to promote events. Creative eye-catching pictures combined with catchy hashtags can draw people in by leaving the audience with something to talk about. You can celebrate milestones or promote awareness for sales or discounts to gain exposure.
Great network to publicize news, blog posts and even videos. You can even live tweet from the event using a hashtag created just for the occasion. Retweeting what others have said about your company is a way to attain credibility.
Give viewers something to look forward to with sneak peaks posted in the story of your upcoming product. Brand your platform specifically for your target audience and even have a special snapchat filter or location tag for your big events. Promote awareness for social issues on the platform to get your message out into the public eye.
By Sarah Emery (@sarahemery1995)
I would consider myself a Twitter aficionado. I’ve even been granted access to 280 characters, although I spend the majority of my time on Twitter reading and learning from what others have to say than posting my own content (unless it’s about my love for desserts).
Here are four Twitter accounts any up-and-coming PR professional HAS to follow:
Whether you love it or hate it, AP Style is here to stay in the media world. The AP Stylebook Twitter account is highly active and the weekly #APStyleChat will update you on everything from fake news to punctuation
PR News calls itself the “hub for communicators,” and I’d definitely agree! The account has a healthy mix of top headlines, communication tips and media trends and is a great way to see the world from a PR professional’s perspective.
A strong understanding of social media and digital marketing is paramount for the 21st century PR professional. With informative infographics and links, I find myself bookmarking Hootsuite’s content all the time!
If you’re still hungry for PR-related posts after reading our blog, make sure to follow PRWeek US for trending stories about successes and snafus throughout the public relations universe.
After following these great accounts, make sure you’re following @miamiohPRSSA to stay up-to-date on what we’re doing! Happy Tweeting and Reading!
By: Claire Bowman
Have you ever crafted the perfect tweet, but then you’re suddenly forced to delete an apostrophe or abbreviate a word to fit Twitter’s 140-count limit? Well, those painful days are over, as long as you can contain yourself to 280 characters from now on. Recently, social media giant Twitter has upped its character limits for tweets, making some excited and leaving others wondering why.
Twitter CEO, Jack Dorsey, tweeted about the change as a problem solver and said it would still maintain the social platform’s “brevity, speed, and essence.” There has been some speculation that this change will also attract older users. Because these users are usually more active on Facebook where they have no limit on what they can post, this increase in limitations may make Twitter more appealing to them. If this is the case, companies who heavily use Twitter to advertise may need to think about changing up their game plans. For a platform that has seen most of its popularity with a younger crowd, marketing has been largely targeted for them. So if the audience starts to change, public relations teams will likely need to alter their strategies if they want to appeal to multiple groups. Lastly, it will be interesting to see if companies start to take advantage of more characters. When it comes to advertising, shorter typically means sweeter, so it may be beneficial to focus on changing up content instead of length.
By: Isabel Mayoras
Most people at some point think to themselves “my Tweets are so creative and unique I don’t know why I don’t get more retweets/likes?”, I know I have! We all see friends of ours who get a lot of Twitter interactions, and we wonder what they’re doing right. I’m here to tell you exactly what it is they’re doing, and how you can adopt those techniques for yourself!
1. Optimize your Twitter’s look
People are very drawn to aesthetics. That being said, the first things your potential followers see are your profile photo, your header photo, and your bio.
2. Be #Searchable
Hashtags may seem “lame” because it shows you’re trying to promote your Twitter, but it actually really helps! Doing it in silly ways that still make your tweet funny without begging for attention are key.
3. Be Relatable
People love when a tweet describes themselves to a tee. Make sure your tweets aren’t too “you specific” and instead talk about daily struggles that many people can relate to!
4. Keep it Straight and to The Point!
Most people on Twitter aren’t trying to read an entire 140-character tweet because that’s too much work. The best tweets are short and sweet but still get your point across.
5. Use Visual Aids
Images and videos are widely popular on Twitter, even if they aren’t YOUR photo! There’s a reason Twitter has a feature that lets you search gifs while you’re writing your tweet… because they make the tweet better!!! Don’t be afraid to search for a gif that provides a visual representation of your tweet!
Photo Source: http://blog.nycdatascience.com/student-works/twitter-scraping/
By: Chloe Tykal
For years, your Twitter account has had the same funny, but slightly inappropriate handle. Your profile picture is you in a bikini. Or maybe you’re tagged in some photos after consuming a few too many beers (complete with red solo cup in hand).
As the finish line approaches and you realize you have to become a “real adult,” your social media image becomes more important than ever. Your new company isn’t going to care about your following/follower ratio, or how many times a week you post. Before you’re even hired, they’re going to have looked you up and at least done a quick scan of your accounts.
It’s time to accept reality and do some online spring cleaning.
The first thing to do is make sure that the “outside” of your profile looks good. Set your profile photo to one where you look like someone that people would like to hire. That doesn’t mean it has to be your LinkedIn headshot, just make it one where you look like the type of person it would be nice to work with.
Make sure your handle identifies you with your name. As boring as it sounds, it’s time to switch your handle to some combination of your first and last names. It looks professional and is easily identifiable.
Digging a little deeper, it’s now time to get to work cleaning up the content on your pages. Delete questionable posts, unlike all of those Facebook pages that you liked in middle school, and untag yourself from those terrible photos.
Try to keep your personality on your page. If you’re a comedian at heart, don’t delete all of your funny posts. If you love music, don’t take down the links to playlists and videos that you’ve shared.
Instead of making your online presence completely disappear, curate and grow it to something worth remembering.
Try to coordinate all branches of your social media. Have them all work together as a single unit. If you write a blog post for your Tumblr, share a related photo on your Instagram, Tweet the link to it, or even tell your Snapchat friends to check it out in your story.
Social media is one of the biggest tools PR professionals have. If you can’t manage your own, how can your boss expect you to manage a company’s?
By: Rosie Leuby
It is critical to have a strong knowledge of social media when attempting to land a PR job. You not only need to have a strong resume and crafty customized cover letter, but also a polished, established presence on social media sites. Here are just a few tips:
By: Paige Roberts
I’m sure many of your may have noticed the recent update of having sponsored advertisements when scrolling through your Twitter feed. However, your Twitter profile may also be experiencing some major changes in the upcoming months. According to, recode.net, Twitter will soon be experimenting with including advertisements into users profiles. Some people are wondering how this will affect the future of Twitter. Will Twitter users continue the use of the app even when it’s turning into one big advertisement? Will this bring bad PR to the company? There are many factors to consider when making such a big change.
One hiccup that the newest feature of the app is facing is the use of advertisements on verified accounts. Most celebrities are verified on the Twitter app, meaning they are the real and official account of the person. Along with being a celebrity many are sponsored by major companies. Recode.net noted that Twitter is avoiding the use of advertisements on verified accounts to avoid the collision of competing sponsors being promoted on a celebrity’s account.
If Twitter did take the next step of using advertisements on verified accounts there would have to be extreme measures taken in order to avoid any mix ups of sponsors to certain Twitter users.
by Kaylie Kueppers
Who knew that Vine would become so popular? With the 403 percent growth within the app Vine, it is very obvious that this could be a good way for companies to advertise. Vine and many other apps are great ways for companies to catch the attention of the Y generation, those that have social media so easily accessible. The age that children get smartphones and are involved in social media is becoming younger and younger which could be very beneficial for companies.
Social Media plays a huge role in advertising and creating interest in products. It is extremely beneficial for companies. It also allows companies to catch the attention of many different age groups and audiences, allowing for higher product sales.