By: Megan Bowers
If you have even heard the acronym before, it was most likely in an English class. You used it to guide your writing for the one or two essays in that class, and then completely forgot about it.
You had no idea the concepts could be applied in other areas of your life. I didn’t until my journalism 201 class this semester.
SOAPStone is a way to plan ahead anything you want to communicate. It stands for Subject, Occasion, Audience, Purpose, Speaker, and Tone.
It is typically used for planning essays, but my journalism professor showed us how it can be utilized in every area of your life.
He showed us how it could be used to convince your parents of something, how it could be used to write a speech, and how it could be used to make an excellent marketing plan.
Utilizing these skills in creating a Strategic Plan or working with a Public Relations team, could make all the difference in convincing people to believe your message or support your company.
By: Lilly McCormick
With Halloween coming up, people (especially college students) get excited to show off their costumes they’ve been planning for weeks. But, planning this costume can be difficult just like a public relations campaign. You must create a good pitch for your costume. Some of public relations main components are society, audience, communication, news, media, social, and advertising. I’m going to use these tactics as in example for Halloween.
PITCH OR TREAT!
By: Reagan Bennett
As a soon-to-be graduating senior, I have been thinking a lot about where to move after graduation. I was born in raised in Michigan. Going to school in Ohio, I’ve never lived anywhere outside the Midwest. My internships have all been near home, so I’ve only ever experienced foreign cities and states through brief vacations. Now that I feel ready for a new adventure in a new city, I have begun to research which cities are the most college graduate-friendly. This search is potentially applicable for students searching for internships as well.
What I’ve found throughout the last couple months is that most cities are ranked based on a few different factors: cost of living, jobs available, median income and young college graduate population. Of course, a lot of these factors intertwine and some even contradict each other. One city may have a very high median income for entry-level positions, but that same city may have the most unaffordable housing. So when it comes to this time, it is important to know what factors are most important to you when searching for a new home town.
Here are ten cities that made a few different lists:
If you’d like to read further, this article has specific rankings of which cities are the most affordable, population of young college grads and job availability. Happy job hunting!
Link to article: http://www.cnbc.com/2016/05/25/best-starter-cities-for-college-grads.html
By: Joel Primack
I have been a Chicago Cubs fan since the day I was born, attending games as I grew up in a suburb in Chicago. These games were the highlight of my childhood, now I attend games with my family, fraternity brothers and my friends. I’ve flown to Arizona for Spring Training games, collecting autographs and baseballs as keepsakes. Right now, the day of the first game of the Chicago Cubs v. Cleveland Indians World Series match is the perfect time for me to discuss the excellent public relations of the Chicago Cubs.
The Cubs organization has done an excellent job showing their lifestyle of the organization to the fans, getting them hyped for the Cubs. The short videos of the after parties of huge wins was successful engaging with fans, these videos get shared across social media like a wildfire. Also, the Cubs have been having great success with having fun along the way, whether the way players and employees engage with the media or Bill Murray crashing the White House Press Briefing room, giving updates on the Chicago Cubs. These make the fans crazy about the Cubs, engaging us and getting us beyond excited for games.
I am a Cubs fan! Go Cubs Go!
By: Jen Stabler
Language is used as a way to be understood in a particular time and culture. Depending on the context in which language is used in Public Relations, it really does change meaning if it is for a different culture or even a different time. It is important for the words to speak to the readers and that has a lot to do with how it is written. We understand ourselves and the world we live in through language and therefore, any experience happens through language. The way words are written are not random, but instead correspond to the experience. In Pubic Relations, words are not written just to get the message across to the others, but instead correspond to the experience and what occurs from the experience and the way in which it is interpreted. People can relate to and understand each other through language, and in Public Relations, it is important for language to target a certain audience in which they will be able to identify with themselves and experience what they want the audience to experience.
An example in the use of language in a corporation is Starbucks. Starbucks’ mission statement uses language in which it creates an experience for customers. Most, if not all, corporations’ use of language and symbols to create a “cultural community” in order to financially be successful. Starbucks creates this sense of “cultural community” through its use of language and symbol. They use the words “we,” rather than “Starbucks” which makes the reader feel some sort of bond/community. Also by saying “hope to share great coffee with our friends,” creates this sense of community amongst customers instead of just saying, “sell,” which is very impersonal.
I studied abroad last year in Italy, and there are no Starbucks there. Whenever we traveled, everyone was so excited to go to Starbucks, because it was “comforting,” and everyone knew exactly what would be there and that they would have whatever you wanted/always get from Starbucks. In every Starbucks, you will find everything to be the same, which is something that customers find comforting.
Sources: Batchelor, B. & Krister, K. (2012). Starbucks: A case study examining power and culture via radical sociodrama. PRism 9(2): http://www.prismjournal.org/homepage.html & Mickey, Thomas J. "The Language of Mental Illness." Chapter 7. Deconstructing Public Relations: Public Relations Criticism, pp. 109-19.
By: George Harris
As we have learned in our strategic communications class there is a fine line between the differences between Marketing, PR, Branding and Advertising but we often get these mixed up. Obviously they are all in relation to one another but I’ll explain them in simple terms so you have a better understanding.
Marketing: The “Umbrella” for all of these industries, marketing is what makes the world go around and for our economic system to stay stable. Without marketing, there wouldn’t be any products or information for consumers to be kept updated with what is in the world.
PR: Very relationship driven, PR is just simply the process of getting your product or message delivered to your targeted audience. Companies will use this marketing tool in every aspect of promoting their products, which requires computer-focused tactics while utilizing their consumer standing to back it all up.
Branding: Something you see being used every single day, branding is the process in which visual elements are used to give your company a memorable image. By creating a list of adjectives in which you want your company to be described as, you then formulate a logo that fits these adjectives so it gives off your desired look.
Advertising: Very similar to PR and defiantly the two that people get mixed up with, advertising is an outbound marketing approach but what does this mean exactly? Well, as PR is getting your product delivered in a systematic fashion, advertising is using the traditional (newspapers, print ads etc.) and new media (websites like social media or banner ads) to promote your product. In today’s world, consumers utilize the use of new media outlets more due to the high amount of electronic use.
Now you know the differences between these four elements of marketing strategies.
By: Kris Fiocca
As a new Strategic Communication major, my experience has been full of learning. I find myself enjoying the major and wishing that I had gotten more involved in public relations sooner. Which is why I was surprised when I saw an article by Valerie Honeycutt Spears in the Lexington Herald Ledger about second graders at Arlington Elementary practicing the art of public relations.
School teachers tasked their second grade students with developing their own PR campaign to promote school rules. Students came up with songs and posters to help promote school rules.
The posters contained messages that included, “stay in your personal space”, “don’t push anyone” and “keep hands to yourself.” The public relations campaign to promote following the rules and good behavior will hopefully encourage students to follow the rules. So whether you are a senior in college or a second grader, the basics of public relations help build a foundation for a career.
Link to article: http://www.kentucky.com/news/local/education/article105544216.html
By: Allison Haworth
As many know October as Breast Cancer Awareness Month, some iconic symbols that pop into mind are the Pink Ribbons. The ribbons are not the only things that denote support for those battling the disease. The color pink is represented all around the community from football cleats, to any pink symbols you might find in your daily lives.
While this is one way to raise awareness, the Susan G. Komen Foundation is taking other actions to increase recognition and take action for the women of their communities.
Public relations professionals for the Susan G. Komen foundation are going above and beyond the awareness. A majority of the world knows that breast cancer is a prevalent issue that affects nearly 300,000 woman of the United States alone. Their next step is to go on the offensive and raise money to abolish this disease.
Their most well known campaign and event is the Susan G. Komen “Race for the Cure,” which was one of the leading contributors to the $6 billion raised annually for the cause. Overall, it solely helped raise $420 million for breast cancer research.
As the money continues to grow each year, it seems as if the campaigns for breast cancer are wildly successful all in hopes to tackle something that’s bigger than ourselves.
By: Joel Primack
This infographic shows the good things currently happening in the Greek community, here at Miami University. The infographic focuses on the recent data that occurred throughout Greek Week 2016. The numbers are record-breaking and the increased participation is great for building a stronger community throughout Miami University and Greek life.
I’m the current Vice President of Public Relations for the Interfraternity Council at Miami University. I designed this infographic to be a distributed image showing data from Greek Week.
I serve for the Interfraternity Council community and I would like everyone to see the great things we do in the community. Part of being in the Interfraternity Council is to make everyone understand the importance Greek life has on all young man or women lives.