By: Reagan Bennett
Highwire is a public relations firm located in San Francisco, founded in 2008. Recently named the 2016 Small PR Agency of the Year by PRWeek, the San Francisco office currently employs 46 people. Highwire also has locations in Chicago and New York City. Its services include media training and coaching, message positioning, global account management and media, influencer and analyst relations. Its wide range of communications and media based talents have served high-profile clients such as AOL, IBM and Wi-Fi Alliance, among others.
This firm’s platform is based on being different from its competition. How exactly? Highwire is a company rooted in journalism and Silicon Valley, which gives it the evolved experience to meet any business’s problems. The business prides itself on being a modern, high-tech company that can create meaningful business results through its various services.
Highwire’s approach is to look at the big picture, to take a step back and look beyond current possibilities and “go big” in every facet of a business. Through strategic communications, Highwire surpasses classic public relations practices to help companies excel in a fast-paced, competitive, media centered world. Its mission is to create hands on partnerships with its clients to face challenges ranging from consumer and lifestyle brands to enterprise technologies.
Check out Highwire’s website, which features key client cases, team members and a blog. The blog is comprised of recent news stories, ideas “fresh off the wire” from employees and stories of how Highwire stays up to date in the PR world. You can apply to work at Highwire on their website as well.
By: Adam Goodreau
On Thursday, March 10th, Miami University’s Women in Leadership Symposium welcomed Judy Smith, founder and president of Smith & Company and inspiration for drama series “Scandal”, to present to students and faculty. Smith & Co. serves government, corporate, individual and non-profit clients through crisis management and communications. Smith consulted for high-profile clients such as Monica Lewinsky, Senator Craig from Idaho, NFL quarterback Michael Vick, and the family of Chandra Levy.
Smith is a practiced individual in the field of crisis management. Smith has provided management to heads of state on matters in nations including the Philippines, Haiti, Jamaica and Zimbabwe. Today, Smith continues involvement with domestic issues on the housing crisis, education and economic development.
Advice from Judy Smith on leading through crises:
By: Rosie Leuby
It is critical to have a strong knowledge of social media when attempting to land a PR job. You not only need to have a strong resume and crafty customized cover letter, but also a polished, established presence on social media sites. Here are just a few tips:
By: Allison Haworth
Green Beer Day, otherwise known as GBD, is one of Miami University’s longest traditions beginning in 1952. Ever since then, Miami students celebrate this annual tradition the Thursday before spring break. This year, St. Patrick’s Day happens to fall on GBD, which won’t happen again until at least 2022. While many people view this celebration as an excuse to go out and skip class, some might think a little differently.
Green Beer Day is a tradition where people get dressed up and in the spirit to celebrate St. Patrick’s Day and the beginning of their spring break. There are many people who design and order attire, which allows students to practice their marketing, graphic design, sales and entrepreneurial skills.
While Miami University does not condone or associate itself with this event, there is always word of mouth, video coverage and even press that covers this event to create some sort of awareness about Miami’s unique tradition.
While people have varying opinions about Green Beer Day, it is not all just about the fun. It allows students to practice what running a business is like when dealing with apparel, customers and the technicalities of owning a business.
Whether or not you choose to participate in the celebration, Green Beer Day is supposed to be a fun celebration that brings the students together to uphold a tradition.
By: Claire Parker
Whole Foods is looking to conserve food even more than they already do with their new project to utilize ugly fruit to sell to consumers. Whole Foods is already using these fruits and vegetables behind the scenes in their smoothies, soups and other concoctions, but now they want them to be customer facing to decrease discrimination against this fruit and help save the environment.
Currently, fruit is picked to appeal to people’s senses and eyes, which include plump round tomatoes, longer oval eggplants and round oranges. Now, carrots might have two spokes instead of one and limes might look a little more deformed. To implement this plan, Whole Foods is partnering with the company, Imperfect Produce.
Ugly produce has started to sell rapidly across the UK and Australia. Additionally, it has started to take root in the grocery store chain Giant Eagle as well.
This may be the solution to some of the waste in this country. Whole Foods is really taking initiative to help save the $162 billon of food that goes to waste each year. This is tons and tons of fruit that’s being wasted per year, approximately 133 billion pounds.
Walking into a Whole Foods next month, you may notice a couple new racks of fruit that are set up that look a little different than what you normally see. This fruit may be unusual looking, but it comes at a cheaper price and an environmental win!
By: Reagan Bennett
Whether it’s for a job interview, a sales pitch or a networking event, selling yourself is a necessary skill to perfect. College is the perfect time to learn and polish this skill. Here are some basic ideas to consider when creating your personal brand:
1) Do your research: It is vital to know your audience. Whether it’s a potential employer or a valuable contact you’re trying to connect with, you have to know exactly who you’re talking to. For example, when preparing for an interview, know and understand what the company does and how they do it. Know who is going to be interviewing you and how they fit into that process so you can better explain to them why you would fit in as well.
2) Create a self-value proposition: From your research and a solid understanding of your own capabilities, figure out exactly what sets you apart from your competition. You must know what set of skills or experiences put you in a unique position for success. Maybe you have a distinctive major and minor combination, or maybe you had a particularly memorable learning experience abroad or during an internship. Find what sets you apart and let people know why that would benefit their company or organization.
3) Show, don’t tell: Have specific examples and anecdotes that demonstrate your skills. Anyone can say they’re good at speaking Spanish, but telling the story of the time you got lost in Barcelona and had to get directions from someone who didn’t speak English is much more interesting and memorable.
4) Have energy: It seems fairly straightforward, but you have to consciously remember to be excited and enthusiastic. That’s the kind of employee or colleague any person would want. If you’re passionate about them they’re more likely to be passionate about you.
By: Erin Antonelli
On Tuesday, March 8 at 7 pm in McGuffey 322, public relations professionals will share their experiences and advice with students. All of the speakers are members of the Cincinnati Chapter of PRSA and have a variety of different experiences and career paths.
Brianne is a recent Miami University graduate and former MU PRSSA President. Currently, she works as an Assistant Account Executive at Wordsworth Communications in Cincinnati.
J.D. works as a Communication specialist at Hamilton County Job and Family Services. He helps to tell the story of his employer with a digital focus.
Jay does the External Communications at First Group, a transportation company. Within this role, he works with a large geographical area that includes North America, Canada and Puerto Rico.
Darcy is also a recent Miami University graduate and PRSSA executive board member. She works for Vehr Communications in Cincinnati as a senior account executive.
By: Joel Primack
Al Golin started Golin 58 years ago, when he cold-called Ray Kroc, who was starting McDonald’s. McDonald’s remains a client of Golin, one of their largest, building their reputation around being innovative and introducing new corporate and consumer communication strategies.
Golin, headquartered in Chicago, is an international communication firm that provides their clients the most relevant insights and creative ideas to engage their audience across the most mediums. They have 50 offices across the Americas, Europe, the Middle East, Asia and Australia, with more than 25 partners. The global reach of Golin strengthens their commitment to clients.
Golin, in February 2016, bought The Brooklyn Brothers, a creative firm with offices in New York, London and Brazil, adding additional elements and resources to clients, including a Hollywood writing room. The Brooklyn Brothers and Golin share the mission of being the agency of relevance and creativity. Golin drives relevance through their insights and measurement tools, while The Brooklyn Brothers bring their storytelling capabilities to the table. This creates a strong firm that can drive engagement with stories and measure those results for their clients.
Explorers, creators, connectors and catalysts are the communities within Golin, because they got rid of a hierarchical model for the agency, creating the g4 model. Members from each community collaborate on projects for clients, building a creative, relevant communication plan to reach the audience. This model has produced specialists from generalists. Golin is committed to their employees and clients, showing with the a slogan of “Go All In.” It can be applied to anything and everything, because Golin wants their employees to “Go All In” inside and outside of the office, creating more meaningful lives.
By: Joel Primack
A crisis can happen any time, anywhere when you’re least suspecting it. Similar to how firemen respond to a fire, each member of the team has a role to perform. When dealing with a crisis, you should have a team in place, prepared for when one arises. Your team should be comprised of:
To read more on this subject, check out this article: http://www.jaffepr.com/blog/crisis-management-preparedness-are-you-ready