by Kaylie Kueppers
Have you ever wondered why you are pulled to things like Google, Disney, and Netflix?
A study conducted by the Association of Public-Safety Communications Officials (APCO) says that this is due to emotional linking.
Public relations use this emotional linking to connect you to their product through marketing techniques and branding. They do this by finding ways for the consumer to see their brand as positive. Many of the decisions we make are greatly dependent on emotional factors.
With this information companies are informed of which marketing and public relations strategies work and which do not. They can use the branding to their advantage to avoid competition.
Next time you search with Google instead of Bing, ask yourself, why?
By Alexis Godshall
On Monday, October 7, Miami University's PRSSA will welcome a 2004 graduate and alum to our first meeting of the year. Emily Ashburn, the Director of Business Development for Paladin is an expert in the Public Relations field. Ashburn’s achievements in her career and the community provide real life examples to striving Public Relations students.
Emily’s experiences help express what it is like to be a well-rounded Public Relations professional in the field. The field in itself allows professionals to gravitate towards various different subfields. Emily has shown an interest in the diverse field of Public Relations and has worked with agencies and clients.
She completed her education at Miami University, which gives Miami students an insight of how her skills from her undergraduate career have transferred into her professional life.
We are honored to have Emily as a guest for our PRSSA meeting. It is our pleasure to welcome her to take us through her journey from the moment she began her undergraduate career to the day that she set foot in her first Public Relations job. This opportunity we have to listen to a successful Public Relations professional doesn’t come by very often.
Please join PRSSA at 6:00p.m. on Monday, October 7 in Upham 001 to hear Emily Ashburn’s story. Feel free to come to the meeting with any questions that you might have about Public Relations in any aspect.