By: Sydney Nelson
One of the largest trends in social media today is the creation of “Stories”, which is a feature that compiles a slideshow of the things you have done throughout any given day. This trend began with Snapchat and brought huge success. Instagram quickly hopped on the bandwagon and made a feature on their app also called “Stories”. YouTube wasn’t so quick to act, however last week on November 29th, they announced that they will now be launching “Reels”. YouTube’s senior product manager, Roy Livne, claimed that “Reels” will essentially be the same thing as “Stories”, however they will be designed specifically for YouTube creators. Reels are unique to YouTube because they will be available to view beyond the 24 hour time limit, unlike the Snapchat and Instagram feature. Reels will also link YouTube videos and “YouTube-y” stickers to “Stories.” After Snapchat and Instagram had huge successes, YouTube is also expecting Reels to become a huge hit.
By: Lindsay Nelson
Ah, a question I have been asked far too many times! Especially this time of year when I am seeing family more often that just love to know my life plan. Whether it is my grandmother who has never heard of such a field, or my uncle who thinks I am studying speech pathology, I feel as if I always have to explain what the heck it is that I’m studying. The truth is, this might be so hard to explain because there are simply so many options for graduates in the real world who studied Communications. Every single company on planet earth has a department or single employee who specializes in some form of communications to keep the business running smoothly. Here are four types of jobs that are the most common for a Communications major to do after they graduate:
By: Grace Wells
The world of public relations has so many opportunities for a variety of appealing jobs, here are just a few positions open to those in the PR field.
1. Brand Ambassador - works to represent a brand in a positive light and increase brand awareness
2. Social Media Analyst - boosts the online presence of a company
3. Marketing Coordinator - assists marketing manager in putting together campaigns for special clients
4. Communication Coordinator - helps handle external communications within a government agency, non-profit organization or private firm
5. Event Coordinator - organizes and is in charge of every facet of event projects and the creation of large scale events such as parties, concerts or conventions.
6. Editor - selects and prepares written or media related work for a company
7. Media Director – manages operations in media related projects such as film, television and commercials.
8. Publicist - generates publicity for a company or brand or public figure
9. Fundraising Manager – manages the fundraising for an organization by managing the budget, organizing events and volunteers and develop donors.
10. Talent agent - finds jobs for people within the fields of sports, music, film and television.
By: Allison Haworth
In weeks past, there have been many occurrences of crisis communications at play. Debatably one of the most demanding sectors of PR, crisis communications is “the effort taken by a company to communicate with the public and stockholders when an unexpected event occurs that could have a negative impact on the company's reputation” (PR News Online).
Most large companies outsource a PR agency to take care of all their PR needs. In one incident lately, NBC was in dire need of crisis communications for the host of The Today Show, Matt Lauer. After sexual assault allegations unwrapping this past week, the crisis communications team for NBC was hard at work considering Lauer was fired only 24 hours after the discovery of sexual assault accusations. One may think, how does crisis communications have time to alleviate the situation in 24 hours?
A major part of crisis communications entails the reconfiguration of a company's image after a traumatic event has happened. In order to deviate this negative spotlight, crisis communications plans are implemented as soon as possible to recover from the impact.
As for NBC, the termination of Lauer was most likely the first step in getting this out of the news. While there are many hidden steps to recover The Today Show’s reputation, one of the steps was to issue a public apology from Matt Lauer himself; To take responsibility for his actions and show that NBC doesn’t tolerate or value those actions.
In just about any major negative news story, crisis communications departments are quick to react to recover and repair the reputation of the company at risk. Crisis communications is hard work but necessary to keep the negative news stories out of the media.