By: Mary Claire Reagan
Relevant in today’s society, companies view their product as a direct reflection of who they are as an institution and organization. Twitter, is just one of the many companies that embodies this theory and is now changing its product to match their own company’s character.
In the past, Twitter would often verify, or put a blue check mark, next to well known, individual accounts to signify that that was a main account rather than a spoof account. This served as a way to decipher between a LeBron James fan page and LeBron James’ own personal twitter account.
However, Twitter has now shifted its guidelines in that only accounts that comply to company rules will be verified. This is one way the company is taking steps to protect the companies own values and reflect who they are on the internet, rather than “verifying” accounts that are not consistent with their own mantras. In order to make this change, Twitter is now “reviewing” twitter accounts and debating whether they
By: Allison Haworth
Miami University and the Miami Indian Tribe have a special partnership valuing the importance of education. With an ongoing relationship of over 45 years, their many interactions and relationship with one another is greatly valued with shared interests of a common geographic, historic, educational and cultural interests. Whether it be having relationships with another business, person or an Indian tribe, it is highly professional to stay on common grounds with mutual beliefs, compromises and upholding joint responsibilities to maintain valuable relationships.
Unlike other universities’, Miami has created, developed and maintained a relationship with a diverse group of people. In PR, this is extremely relevant and crucial to have relationships with a plethora of people, companies and colleagues. You never know when your company will be in hot water for a recent incident, but having a valuable partnership and relationship with a variety of people can help yourself and others in the long run.
“The Miami Tribe is proud and honored that these lands, the rivers, and this great institution continue to bear our name,” said Chief Lankford of the Miami Tribe.
This type of mutual respectful relationship with one another not only makes for civil interactions with one another, but also creates good publicity for Miami University as they strive for a diverse, unmatched education, setting students up for success in their future careers.
By: Claire Bowman
This weekend, the popular soap brand, Dove, received backlash for a racially insensitive advertisement. It featured a black woman who removed her brown shirt and transformed into a white woman wearing a light shirt. The company has since deleted the post from their Facebook page, but not before online users began to criticize them. People have been offended because the post insinuates that black skin is less clean than white skin.
Though Dove has publicly apologized on their various social media accounts, we must wonder where this company’s public relations and advertising teams were trying to go when developing and approving the advertisement. Dove is a company that has been a large proponent of showing off diversity in the past, so this has left some dumbfounded.
Their quick response to the post’s negative reception shows they care about how their brand is received, but what does it say about the brand and people of color? If Dove really wants to be seen as having inclusive products, then they need to keep a much closer eye on what they post in the future. Otherwise, their reputation with the public is going to deteriorate, as we’re living in too divisive of times for brands to be making mistakes like these.
Photo Source: www.thewrap.com
By: Christina Peterson
The so-called Carnival “Cruise from Hell” may have devastating effects for Carnival as an organization. A fire caused the cruise ship to lose power and drift uncontrolled through the Gulf of Mexico. Sewage and water seeped through into the cabins, and there was hardly enough food to go around. People were getting upset not only about their safety but also about the large amounts of money they wasted on this vacation. The coast guard investigated the fire said that the fire was not large it just happened in the perfect place to take out power for the entire ship.
CEO, Gerry Cahill apologized on behalf of the company. He completely took responsibility for the issue at hand. He stated that the cruise line prides them selves on providing excellent service and experiences to their customers, although this time this was not the case. The company offered to repay each customer $500, a free flight home and a full refund for the trip. This was the right thing to do because the waste of money was a large downfall from the crisis. It is important that the company reminds their consumers that Carnival is known for luxurious vacations and this was an abnormal experience. If these actions are taken to compensate for the miserable experience aboard the ship, then parts of Carnival’s reputation may be salvage for handling the situation accordingly.
By: Nicole Blachowicz
Public Relations practitioners work to create two-way communication and maintain solid relationships. Both companies and individuals used the Oscars as a way to express opinions and spark conversation about social change. Here are some highlights.
1. Dove’s and Twitter’s #SpeakBeautiful Campaign – Women’s Self Esteem
Dove wants to boost women’s self esteem and have done campaigns, such as their Real Beauty Sketches advertisement, to promote this. According to Adweek, over 5 million people tweeted negative comments last year during the show. The #Speakbeautiful campaign promotes tweeting positive compliments during the red carpet using the hashtag.
2. #Askhermore Campaign – Sexism
Many celebrities supported this campaign during the show. It asks interviewers to stop asking sexist questions. In an interview, Reese Witherspoon said, “You know, this is a movement to say we’re more than just our dresses.”
3. Patricia Arquette – Women’s Equality
During the acceptance speech for the Academy Awards Best Supporting Actress for her role in “Boyhood,” she said, “It is our time to have wage equality once and for all, and equal rights for women in the United States of America!” The show captured other celebrities, like Meryl Streep, showing their support as she gave her speech.
4. Graham Moore and Dana Perry - Suicide Awareness
During his acceptance speech, Graham Moore shared his story about his suicide attempt failure and encouraged others to “stay weird, and stay different.” Producer Dana Perry dedicated her award to her son who committed suicide and said that we must talk this problem.
These are just a few of the examples seen during the 2015 Oscars. How can PR practitioners use these examples or use events like the Oscars to further build relationships? What other companies have pushed for social change? Is this a good way to maintain relationships? Why or why not?
Public relations professionals get a bad reputation because they are said to “spin” stories, which isn't true. Unfortunately, there are some professionals that go out of their way to spin stories or even create false ones. The stories that are created cause public relations professionals to continuously get criticized.
It is extremely important to remember the ethics behind working in this profession and use them daily. If you decide not to do your job the way you are supposed to then you could generate bad publicity for your company or even yourself, which is exactly what happened to Fox News.
Fox News’ public relations staff was said to have “anonymously leaked a false story to a reporter.” Unfortunately, the station is under a lot of criticism for releasing a false story, but they are handling the story with great care. They are working diligently to let the public know that they know what happened was wrong.
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by Alexis Godshall