For those who suffer from or who are having newfound anxiety from this pandemic, the quarentine can be especially difficult. Here are some tips to help take care of your mental health throughout this challenging time:
By: Kelsey Lewandowski
Across the country, small businesses are responsible for the employment of 58.9 million people which is about 47.5% of the private sector workforce. With much of the nation on lockdown and practicing social distancing, small businesses are struggling to thrive. In times like these, keeping a small business afloat calls for creativity and community support.
Here are some ways you can help support these businesses within your community:
1. Find your go-to restaurants, shops, studios, etc. on social media.
Many local businesses are posting about what their plans are for the immediate future and how you can support them. Maybe your yoga studio is hosting online classes, the coffee shop you go to daily is running to-go specials, or your favorite restaurant is now delivering. You won’t know unless you check!
2. Buy gift cards or pay in advance.
Paying in advance for your weekly activities like fitness classes or similar session-based activities are a great way to help out while staying within your normal budget. Many shops and restaurants are also offering gift cards online which is a great way to provide an immediate source of revenue for businesses that may be struggling.
3. Buy merchandise online.
As well as clothing stores, many restaurants, coffee shops and fitness centers also sell physical merchandise such as t-shirts, mugs, tote bags, etc. online. This is a great way to support these businesses because the merchandise has likely already been created and stocked, so it won’t incur immediate extra costs for the business to produce.
4. Share on social media.
If you’ve found a great way to support your favorite business, spread the word! Encouraging the community to shop or donate to small and local businesses can lead to more help. Not everyone will know about the specials these businesses are running, extra ways to help out, or even if some of these businesses are still open.
Small businesses play an integral role in our economy and even more so in your local area. Even if you can’t afford to buy or donate right now, sharing online, leaving reviews and providing moral support can go a long way.
By: Rebecca Smith
In the midst of a very unusual time dealing with the current pandemic, we are also in the midst of interviewing and trying to find internships for the summer. This can be a difficult time for many, as companies are laying off employees and questioning whether they can support interns for the summer anymore. For companies still going through with their internship programs, you may be asked to do a phone or Skype interview to prevent any in-person interactions. For those who still have interviewing to do, here are some tips to help you succeed during a remote interview:
1. Check your technology- It is crucial that your technology, whether a phone or laptop, is charged, has proper service/wifi and is ready to go prior to the interview. This might be obvious, but it’s the one piece of equipment that needs to be working perfectly for a successful interview.
2. Prepare a set location- For a Skype interview, the company can see your surroundings. For a phone interview, they can hear your surroundings. Make sure the place where you decide to interview is clean, appropriate, well lit and quiet. Since many of you will be stuck at home, finding a location like your room, your basement, or a family office (if you have one) would all be suitable locations. It’s important to remove all distractions. The interviewer will get a very clear impression on you based on your surroundings, so it’s important to make sure yours are clean and appropriate for an interview.
3. Prepare thoroughly- One large benefit to interviewing via phone or Skype is that you can have notes in front of you or beside your computer during it. It’s a perfect safety net if you are struggling to answer a question or need to refer to your resume. Prepare by coming up with answers to a few questions you think you may be asked. Make sure to write legibly and print out your resume for reference. Doing so can help make the interview go more smoothly.
While these conditions are not ideal for anyone, it’s important to make the best out of the situation. Following some of these tips can help make for a very successful remote interview.
By: David Maxwell Shuey
We are watching history unfold in front of our eyes as the Coronavirus pandemic puts millions of people in quarantine around the world. This puts the world on halt in an attempt to decrease the spread of the virus and potentially save thousands of lives. While some of us introverted people may not be switching up our lifestyles too much, others may be having to pick up some new hobbies or finding things to keep themselves busy. What does this mean for America’s economy and how it will affect you?
Some companies prefer the quarantine because of the profits they have made within the past couple of weeks. Brands such as Campbell, Netflix and Clorox have been benefiting while most companies aren’t. As people are practicing social distancing, entertainment and travel companies are taking a large hit until this pandemic is solved. Airlines, the film industry and even alcohol companies are having to postpone any large plans and wait until this passes.
How does this affect you in the future? Financial analysts predict that the shortage of products we see here could cause a ripple effect in the supply chain. Companies we see everyday such as Coca Cola and Apple have suppliers that may have other suppliers and eventually these goods and services could be put on halt. After all of this clears up, products may not be able to be produced at the rate they are being shipped, causing a product shortage in the future. Another way the economy may affect you is the economy stimulus checks that the government has elected to give. People over the age of 18 that make less than $75,000 per year will receive a check in the mail for $1200 in an attempt for the money flow in the economy to return to normal as quickly as possible.
Although we may be living different lives than we did before this pandemic, I believe that President Trump and the rest of our government will keep our economy safe and healthy. If everyone can get together and agree on fighting this virus together, hopefully we will be back to our normal lives in no time.
By: Abigail Solano
One of the most rewarding feelings on earth is being able to accomplish one of your biggest dreams, something you have always wanted to do but lacked the supplies, drive, motivation or whatever else may have held you back. Miami freshman Sophia Blasi was able to make one of her dreams come true by creating and launching her own women’s clothing brand named Urban Luxe.
This modern, street style clothing brand is definitely one to keep your eye on as it gains momentum. The refreshing styles and aesthetic pieces featured in the currently online store are all carefully chosen by Blasi herself. The website, https://www.urbanxxluxe.com, features clothing and accessories including my personal favorite item, the black vintage denim jacket.
Its growing social media platform gives the company a refreshing presence that is interactive and makes you want to get involved in everything it is doing. Advancing Women in Entrepreneurship featured the brand at their pop-up shop, giving the brand even more engagement. People were able to interact with the clothing and give Blasi the recognition she deserves for her entrepreneurship at such a young age.
So, the next time you find yourself in need of some new styles or wanting to add a trendy new piece into your wardrobe, check out Urban Luxe on their website or on their Instagram @urbanxxluxe! Always remember to follow your dreams because you never know where it will take you.
By: Sara Meek
As the end of the semester approaches, many students will be looking for jobs. This is a stressful and hard time for graduating seniors and others looking for summer internships. Many students will be sending their resumes to potential employers for them to only get looked at for 15 seconds. How does an employer decide which resume continues on throughout the hiring process? It all comes down to keywords that are incorporated throughout the resume.
Keywords are a recent phenomenon that have become extremely important as technology advances. Keywords are nouns that can be found in any job description explaining what the company is looking for in an employee. According to Katharine Hansen, Career Advice Expert, many employers are increasingly relying on keyword-searchable databases, referred to as the Applicant Tracking System, to help read through resumes and find keywords.
What Counts as a Keyword?
Finding a keyword in a job description to use in a resume can be difficult. Below is a list of potential noun examples that can help optimize a resume. The underlined words are the noun keywords employers are looking for.
Many employers have been shifting away from action verbs that have previously been keywords in resumes. Recently, the shift has been going towards “how” people can complete the action words through examples (or nouns). Instead of just making a list of the keywords, it is important to incorporate them throughout the resume so it sounds natural.
Remember to have multiple resumes because different positions will require different keywords. For example, an advertising position and an internal relationships position will require different skills and tasks for each job. It is important to make each resume specific to what the job description is describing.
For more information, visit LiveCareer’s advice about keywords here:
By: Anna Gyde
My life got flipped upside down last week as I packed up my apartment, said goodbye to my friends and headed home. Like many college students across the country, I've chosen to bunker down with my parents for the duration of the COVID-19 pandemic.
Many drastic changes to my life occurred within the span of one week and it's been a lot to process. As I try to wrap my head around the events going on in the world, on top of my personal stress, I've realized that there is so much out there that I can't control. But I can control myself, how I respond to this change and how I choose to use it to my advantage. I want to work against sinking into a lazy habit of sleeping in until noon, pushing my schoolwork to the last minute and getting sucked into endless hours of binging TV shows.
It can be difficult to put yourself in the right mindset for school when at home, which is why it is important to maintain a solid schedule and dedicated work space.
Based on my own best practices and anecdotes from others over time, online classes can be made more manageable by the following:
This is also the perfect chance to get into some hobbies that may not usually receive your time or mental space:
While we may only be at the beginning of this whole "social distancing" thing, hopefully this slower schedule can be an opportunity to expand on some hobbies and pastimes that usually get pushed to the side.
By: Zach Curiale
The podcast is becoming the new format for entertainment in popular culture. This media
outlet is not only popular among college-age students, but across all age groups. There seems
to be a podcast for just about everyone’s taste. Podcasts can offer comedic relief, news,
music, story-telling and even reviews of movies. Podcasts have become an important media
outlet for everyone and anyone.
“Since 2006, more than 700,000 podcasts have been created, with over 30 million episodes of content, most of them for free,” Ben said in an article from Brandtastic.com.
Podcasts have been rapidly picked up by many popular content makers. Comedian Trevor
Wallace, for example, told Miami students to start watching his podcast “Stiff Socks” when he
performed on campus earlier this semester.
Podcasts will only continue to become part of the mainstream media. So, when you are bored
of the day-to-day news and same old playlists you listen to on Spotify, try finding a podcast to
fit your fancy.
Some popular podcasts for the college-age demographic include:
For more suggestions, visit Time Magazine’s Ten Best Podcasts of 2019 list here:
By: Hanna Reams
LinkedIn can easily fall into the category of mass social networking media, so don’t let the importance of the platform go unnoticed. The connections and resources that you find on LinkedIn can prove incredibly helpful for your career. Take advantage of the professional space and use it to your benefit.
LinkedIn has over 660 million users in more than 200 countries (LinkedIn). With so many users, it is important to stand out and make sure you are utilizing your profile to the fullest. Below are some tips and tricks on how to get the most out of LinkedIn:
By: Julia Robinson
Source: Free PNG Logos
TikTok was launched in 2017 after Musical.ly the app was discontinued. TikTok ended up gaining popularity quite fast due to the large following its similar predecessor Musical.ly experienced. “The Musica.ly connection is key to understanding the TikTok platform, since the app rose to popularity with users posting short lip-synch videos and offering a community of users tackling trending songs” (PR Daily). Over time, TikTok has become one of the most used apps in recent years.
Source: Oberlo Statistics
There are a few specific factors that have led to TikTok’s immense success. One factor is Generation Z’s tech-savvy skills and how Gen Zers have grown up with similar apps, creating a familiarity with TikTok. TikTok’s user demographic in terms of age ranges from 16-24, and Gen Z is right in the middle that. Another aspect that has helped TikTok grow is its song association. Within the past few months, I have heard people say, “This is a TikTok song,” due to its repetition on the app. By connecting certain trends whether it be a song or a dance with the app, people will only think of TikTok when that sound is played, growing the app’s influence.
When compared to other apps, TikTok differentiates itself by providing an outlet for teens and young adults to express themselves. “Properties like TikTok are supporting and creating new forms of self-expression, and brands want to tap into that,” Williamson said. “It’s an experiment for many marketers. In many ways, TikTok is where Facebook was in the late 2000s, and where Snapchat was three or four years ago” (eMarketer principal analyst Debra Aho Williamson). TikTok separates itself by giving its users the ability to create trends that most often happen naturally. Anyone can create a trend, end up on the “for you page” and dance in front of their phone camera.
According to Data Reportal, TikTok has 500 million users worldwide, placing it 9th among social network sites. Its competitors include YouTube, Snapchat and Instagram, some of the most used social media networks. The availability and relatability of the app make it very attractive to users. If people cannot relate to a platform, what is the point of the app’s existence? TikTok has created an empire of both creative expression and entertainment, expanding itself into the hands of millions of teens. What will be the next TikTok?
By: Kenzie Trout
After scoring an interview for your dream job based on the tips provided in the last blog, Getting Your Dream Job in PR, you have to nail those initial interviews to prove yourself to a potential employer. Here are a few quick do’s and don'ts to keep in mind when it comes time to meet and interview with employers!
DO: Your research about the company in advance, check out their LinkedIn pages, websites and have a general understanding of the company.
DON'T: Talk poorly about past employers!
DO: Ask questions, try to make them as specific and straightforward as possible!
DON'T: Lack enthusiasm, make sure the potential employer knows how excited you are about this opportunity and that you are truly interested in the position.
DO: Show up early and present yourself in a professional manner. Pay attention to mannerisms that you might not notice such as fidgeting with your hands or hair!
DON'T: Forget copies of your resume! Make sure you have at least one when going into any interview.
By: Kyle Root
Without a doubt, we all want a job one day. For many of us studying communications, we want a job in the PR industry. There are several ways you can find your first, or next, job in public relations.
One way to prepare yourself is to stay up to date on what is going on in the industry. You can do this by connecting with online sources like PR Daily and PR News. These sources summarize trends in the industry so you can stay at the top of your game. Another way to stay relevant when applying for PR jobs is to look for ways to make yourself stand out. Build skills in complementary fields like graphic design, photography, marketing or journalism.
The second way to prepare yourself for a job in public relations is to network. The best way to network is to talk to people you already know. Think about the people you know back home or the people you have classes with and the places you have worked at before. All these people you have interacted with before may know someone else who needs a communication expert. Additionally, these are all people who can vouch for your work ethic.
If your network isn't that big yet consider joining a public relations organization like PRSA (Public Relations Society of America) or PRSSA (Public Relations Student Society of America). These organizations offer networking opportunities, skill development and an expansive job list and contact sheet.
Knowing your brand is important when it comes to networking and job interviews. The third way to prepare yourself for a career in PR is to get social and express your brand online. You can do this by updating your social media accounts and blogs with (proper) content that reflects the real you. Employers will see this and feel more of a personal connection to you when you come in for an interview.
The last step is to take risks! Ask questions in class to finish building your knowledge. Research the companies that reflect your values and dreams and send them your resume and a cover letter. This will be difficult to do but you can't find your dream job if you don't reach out.
The job you will love is out there, so stop waiting. Good luck!
By: Rebecca Smith
Last month, 25 Target locations throughout the country opened Disney stores inside of them. With two Disney movies approaching their release dates, Frozen 2 and Star Wars: The Rise of Skywalker, the company is utilizing the popularity of Target to promote its brand. The Disney section is set to be located near the kid’s department and house over 400 items of merchandise. For additional merchandise, Target has tons of items online, ranging from costumes to toys to luggage.
This marketing strategy is bound to help both Target and Disney greatly. With the new display, Target will attract a bigger crowd and Disney will promote its brand and upcoming movies. In addition, a Target store is set to open near the entrance of the Walt Disney World Resort. In this type of partnership, both companies can increase brand awareness and increase sales dramatically. With the holiday season fast approaching, this also encourages customers to come into the store, opposed to doing their shopping online. Since Disney had trouble with its own stores, partnering with Target allows them a certain security.
There’s no telling where the Disney/Target partnership will go, but with the right marketing, it has a lot of potential to be successful. Both companies have phenomenal customer loyalty and it will assist them greatly in their opportunities for growth.
By: Allie Durkee
For those who have never written a pitch letter outside of a school assignment like me, you can imagine how in the dark I felt when asked to do so. I have been interning for a company this semester and was asked to draft a pitch letter to media outlets in Charleston, South Carolina about a subject that I knew nothing about – Telehealth. Look it up; it’s quite fascinating.
Even though Telehealth is a cool topic to say I know something about, the more important message here is how I went about drafting the pitch. I want to share some tips I learned throughout the way for those of you caught in the same situation as me one day.
Right off the bat, tell the editor what your story is about. Due to the influx of emails people receive each and every day, you have to get the point across in the first 140 characters. It is also important to tell the editor why they should care. For my story, we were pitching to local media, so it was important to show them how the story was happening right in their backyard. This allows for a more personal connection, geographically in this instance, that will draw the attention of the editor.
Next, set the scene. Give all of the necessary background information that would help you sell the story. This information should include metrics to back up your claims. These numbers will offer reasoning as to why your story is important and again, why they should care. In simpler terms, metrics are the evidence/proof points for the success of the campaign.
Finally, in your conclusion, the advice that was given to me was to give a brief overview of what was discussed above. Something along the lines of, “Would you be interested in connecting with… to discuss the following?” would be proficient. This helps give a “Too Long, Didn’t Read,” synopsis for the reader.
Wishing you the best of luck with your pitches!
By: Kelsey Lewandowski
As we take on more interviews and approach careers in the public relations and communications industry, many of us are looking for what these companies want out of us. What are PR companies looking for in new hires?
1. Creative Problem Solving
According to Aaron Henry of Foundry512, “New hires should be able to demonstrate the ability to solve problems creatively, be able to adapt to new situations and provide new insight that will help shape and guide brand growth.” The more creative and efficient the solution, the more likely your company is to engage your customers and stand out from competition.
2. Ability and Willingness to Learn
Jeffrey LeFevre of Ernest & Young says, “Be very conscious that you’re there to learn and contribute but that there’s a lot to learn from.” The more you learn about your job and the skills needed to problem solve in a given environment, the more confident and competent you will become in your given field- both things that companies want.
When you are curious, you signal your interest in the problems and solutions at hand, as well as demonstrate that you want to grow. Mark Harris, VP of Communications for IBM, talked about his hiring process saying, “When I hire people today, it’s almost always on the basis of intangible things… It’s always the things that I can learn in the course of conversation, what they can demonstrate to me about their level of curiosity, their world view.”
On a personal level, professionals with integrity work with moral codes and act responsibly. Bill Heyman, President and CEO at Heyman Associates, noted when looking for new hires, “We look for people who exude integrity and have those intangibles, those kind of interpersonal skills that make you want to gravitate toward trying to help that person.”
Companies are always looking for people who are willing to strive to exceed expectations. Imran Tariq of WebMatrix Group LLC explained, “I believe that any skill can be learned. But if one doesn't have goals to climb the ranks from where I initially hire them and the courage to know they have to go above and beyond without expectation for a promotion, then I am doubtful they will go above and beyond for the company because they are comfortable with just doing enough. Every company is only as good as everybody who works there.”
By: Katie Giles
Every industry evolves over time-- and public relations is no different. In fact, public relations is one of the oldest practices that still exists. With every new mode of communication, PR has to shift just a little more. In a recent Forbes article by Udi Ledergor, he states that he believes, “it’s the typical public relations (PR) model that’s broken — or at least in need of evolving” (2019). His reasoning for this is that Public Relations firms were struggling to write meaningful content for companies with the existing system. The existing system included “biweekly update calls on media outreach and stories they were developing, checking in with us to see if we had some exciting news that reporters would be interested in hearing,” etc (Ledergor, 2019). The article then goes on to talk about how the author believes PR will evolve in the near future.
Some of these predictions include the PR firm being more active within the company. Ledergor states that “a PR firm should feel like a natural extension of an internal marketing team,” and should therefore have a bigger role within the company (2019). The article states a few other ways PR firms may evolve for the better-- like not only focusing on print media and starting to care more about “business outcomes.”
In order for the PR firm to do its job well, Ledergor says that marketing and communications teams need to put in some work as well. Getting a good grasp on what your brand is and setting goals are important before a PR firm is able to do its job.
As many students head off into the corporate world, it’s possible to find yourself on either side of the industry-- in a PR firm or a member of a marketing team within a brand. In conclusion, it’s important for people on both sides to understand how their relationship should mesh in order to better the success of the brand. Although the relationship might be changing, the importance of the two entities working together will always remain a factor.
“How to Hire a PR Firm: 10 Tips to Finding the Right Match.” Meltwater, 7 June 2015,
Ledergor, Udi. “The Brand-PR Relationship Is Evolving, And The Industry Needs To Adjust.”
Forbes, Forbes Magazine, 1 Oct. 2019,
By: Kenzie Trout
Internships are amazing opportunities to get experience and build your resume while still in college! They help students get a better idea of what field they want to go into and what interests them. They give you an opportunity to see what the corporate world is truly like, while also building connections with professionals which is so helpful when searching for post-grad jobs!
Here are five tips on how to find internships:
1: Go to career fairs! Miami hosts multiple throughout the year, it’s a great way to get your name out there!
2: Check into the Career Center (located in the lower level of Armstrong). They hold weekly resume and LinkedIn labs!
3: Learn how to network. Knowing people and having connections are a huge help especially for college students with little to no experience.
4: Use internship finder websites. There are so many out there and so many companies put internship (and job) opportunities online.
5: LinkedIn! This is an amazing way to network and connect with companies or people that you have a professional interest in.
I hope these tips help people when finding internships. They are opportunities that everyone should take advantage of while still in school (if you’re able to, of course).
By: Lily O'Gorden
In today’s media, news travels very fast. News travels even faster when it contains content that can be taken offensively, whether it was accidental or on purpose. From the perspective of someone involved in public relations, it is interesting to see what happens or how a company recovers from a case of bad PR.
Some of the most publicized events throughout the past few years have involved the British Royal Family. On May 6, 2019, Prince Harry and his Meghan announced the birth of their first child, the royal baby.
For many people, especially citizens of Great Britain, this was huge news. So when a BBC radio broadcaster Danny Baker tweeted a racist photograph portraying the couple and their baby, people were extremely angry. This photo depicted a man and a woman holding hands with a chimpanzee dressed in fancy clothing. Baker was later fired for his comment, although he repeatedly denied that he had any racist intentions with the photograph.
When situations like this arise, it becomes apparent that news outlets and companies around the globe need to push for a code of ethics in their workplace. While the ethics codes for journalism and public relations are slightly different, there are many similarities and knowing both is important in each profession. Having a standard set of values instilled in each employee’s head makes it less likely that people will make errors that can be construed as offensive or hurtful.
By: Mary Clark
On Thursday, April 4, select students of the media, journalism and film department were invited to a luncheon with Kris Bahner, Senior Vice President of Global Corporate Affairs at Kellogg Company. Focused on the food industry, Bahner has extensive experience in communications across non-profit, agency and corporate settings. I had the opportunity to attend lunch and gain helpful insights and career advice from the successful Miami alumna. Here are the best takeaways from the event:
By: Grace Hamilton
The 2019 Spring Semester is coming to a close and it feels like just yesterday I was returning from the long winter break and starting all of the new challenges for the semester. I personally always struggle with finishing the spring semester strong, due to the impending excitement that comes with the long summer break and the adventures that come with it.
Although I look forward to the break from classes, there is also the inevitable sadness that comes with not being able to see some college friends for about three months, so I try to spend as much time with them as I can while I am still here.
With this all said, I know that it is a common challenge for students to focus at the end of the semester with the beautiful weather. Who would want to be studying when it is seventy degrees and sunny outside? Here are some tips and tricks I use to finish off the semester strong while still enjoying your time left on campus.
These are just a few small tips that help me out when finishing the spring semester, and I hope that these tips could be helpful to someone else.
By: Carolyn Collins
It is scary to think about how some of us, including myself, are halfway done with our college career. Today as I walked to King Library, I saw a group of senior girls in their cap and gown popping bottles of champagne finally stepping on the seal that everyone else avoids. My roommate and I looked at each other and she said, “That makes me want to cry.” How have two years at our favorite home away from home gone by?
Seeing this today made me look back and wonder if I would have done anything differently. Some advice I would give freshman in college:
By Ryan Lang
Inside the NBA is an NBA post game show hosted by Ernie Johnson with analysts Shaquille ‘Shaq’ O’Neal, Charles Barkley, and Kenny ‘The Jet’ Smith. O’Neal, Barkley, and Smith are the stars of the show with Johnson anchoring the trio and coordinating the segments. The cast does what many television stations have a hard time doing, keeping the audience interested once the basketball game has finished.
Inside the NBA’s cast is pure, unscripted hilarity. O’Neal and Barkley’s constant banter is something all viewers love to witness. Neither of the two-basketball hall of fame inductees back down when debating the NBA. Smith’s has a soothing voice of reason that brings the craziness of O’Neal and Barkley back to a somewhat calm show. The incredibly different personalities and massive notoriety of O’Neal, Barkley, and Smith bring an alluring aura to the show.
Johnson acts as a father figure to the show, controlling or trying to control the antics of O’Neal, Barkley, and Smith. The uncontrollable aspect of the show is the “God-given” ability of the cast to be hysterically funny. Coupled with a vast knowledge of the game of basketball, the cast’s ability to be absurdly comical sells this show. Whether it’s O’Neal falling into a Christmas tree on accident or O’Neal, Barkley, and Smith playing the show’s own version of Jeopardy, the hilarity will continue. The overwhelming comedy and basketball knowledge will continue to attract viewers and sell TNT’s NBA postgame show.
By: Rebecca Smith
Experimental marketing is the process of marketing products through an experience-based way. In this process, companies hope to catch the attention of consumers passing by and create a connection with them. Engaging customers on the street or at a specific event has to be very strategic because marketers are interrupting their day. When done correctly, this strategy has the power to increase brand awareness drastically and promote a new product or brand.
A recent example of this strategy happened at Coachella this past weekend. Childish Gambino started airdropping random festivalgoers a picture of his new shoe collaboration with Adidas. Every person that got the airdropped picture had one hour to redeem the shoes for free. After receiving the shoes, the recipients had to attend his show wearing the shoes.
Childish Gambino used experimental marketing to create brand awareness for both Adidas and him. By making the recipients wear the shoes to his show, he was able to promote himself both on stage and in the crowd. This promotion was a terrific way to introduce a new product and promote it, especially at an event as famous as Coachella.
By Ryan Lang
Joe Rogan, a retired professional mixed martial arts fighter, hosts a podcasts that interviews notable people. The podcast interviewed a plethora of people from Kevin Hart to Ben Shapiro to Elon Musk. The wide variety of people that Rogan interviews connects with a large audience. By having guests on that represent a wide spectrum of ideologies, Rogan creates a network of faithful listeners that range in political, life, and religious views. Rogan did not make his podcast specific to one demographic. Rogan allowed for his platform to evolve. From starting in his garage to a studio that employs multiple people, Rogan built his podcast around the idea that his podcasts are for anyone and everyone.
Rogan’s podcasts, in short, are all about the guest. Rogan mixes his opinions in as the guests answers questions, but the majority of the show consists of the guest speaking. For example, Rogan had David Goggins, an ex-Navy SEAL and ultra-marathon runner, on the show. Rogan would not go off on tangents about his opinions, but, rather, let the guest, Goggins, speak and tell their story.
Rogan built a wonderful platform around giving notable people and celebrities a place to speak. This place to speak is something almost anyone wants to hear because everyone wants to understand and know more about people they look up to.
By: Allie Durkee
Audience. It is the one thing that every professor I have ever had has made sure to instill in my mind. Yesterday, I had an interview with a company that I could possibly get an internship with this summer. They asked me what I think the most important thing about business development is in a company. My answer, that every Miami strategic communication professor would be thrilled to hear, was of course, “audience is everything.”
I am currently going through an inbound marketing course through HubSpot Academy. If you have not heard of HubSpot before, they define themselves on their website as, “Inbound marketing, sales, and service software that helps companies attract visitors, convert leads, and close customers.” The main focus in inbound marketing is helping customers, AKA, cater to your audience to be successful.
I think that PR and marketing go hand in hand, and because not everyone takes marketing classes, this certification is like a marketing class for free. If you are a marketing, strategic communications, or other business major, this certification is worth investing some time to achieve. Google Ads and Google Analytics are two other great certifications that look great on a resume for getting jobs in the future as well.