By: Beth Pfohl
It is common practice in the public relations industry to have one, if not two or more, related internships before starting your first “big kid” job. So at this point, you know you need an internship but probably don’t have a clue about how to get one. Below are some tips I learned through trial (and error) to help you find the perfect internship that will get you where you want to go.
1. Where do you want to work?
By: Beth Pfohl
Everyone knows the importance of grammar when writing for the media, but it is easy to forget some of the more complicated English grammar rules when you are nose-deep in the AP Stylebook. Therefore it’s always a good idea to brush up on your grammar every so often. Try talking to recent English education graduates or taking a course online.Grammar has the ability to take a person’s writing to the next level, so don’t let your knowledge become outdated.
Try this website to get started: https://www.englishgrammar101.com/
As the daughter of an English teacher, here is a quick guide to some of what I find to be the most complicated rules in the English language:
By: Cassie Howard
This week much speculation has been going around about a possible Apple/Disney merge. Analysts at RBC Capital Markets say, “The resultant company would be massive, with enough cash and balance sheet capacity to change the nature of the hardware, service, and content industries." Apple has billions of dollars stashed away, waiting to spend it. Obviously, buying Disney would cost a pretty penny, but Apple has the money to do it.
RBC offers a few reasons behind this possible merge, including being able to diversify themselves away from the iPhone, boosting business, benefiting Apple shareholders, and more. But, they are a little skeptical on whether or not this will actually happen.
Read more about this possible merge and hear from RBC analytics at this Business Insider article: http://www.businessinsider.com/rbc-analysts-speculate-apple-acquiring-disney-2017-4
Photo source: Ziggy Knows Disney
By: Reagan Bennett
Did you know that the first photo posted to Instagram was an image of founder Kevin Systrom’s dog. From this modest start, Instagram quickly took off as one of the most popular applications for iPhone and Android users. Within two months of its initial launch, the photo-sharing application became a widely popular social media network with one million users. Fast forward seven years, and Instagram has over 150 million daily active users. From a single photo of a happy pup to 129,285,048 photos using the hashtag “dog,” the social media staple has obviously come a long way.
Throughout its seven years of success, Instagram has proven to be highly adaptable and dynamic. For example, the original post format was just a square photo, no other options. Now users can post landscape or portrait rectangular photos, GIFs, videos and collages. Today, Instagram has enhanced the basic photo posting experience; with Layout and Boomerang a user can create collages and GIFs to upload as an Instagram post. And with the addition of Instagram stories and live stories, Instagrammers can give followers an inside look into everything from a store opening, a photo-shoot or even sipping a cup of coffee.
These updates have been enormously important for users because of the new possibilities these formats provide. Video format, for example, allow a bakery to post a mesmerizing clip of a cookie being intricately frosted, rather than just a photo of the finished project. Rectangular photos allow a photographer to upload a landscape picture in the shape they meant for it to be seen in. The options for users are numerous and allow content to be much more diverse and creative.
Instagram sets an industry standard to social media applications. It gives users countless ways to be artistic and companies a platform to engage followers. Brands, influencers and everyday users interact with each other through likes, comments and tags, giving the application endless uses for everyone. These options allow Instagram to compete with other social media giants like Facebook and Snapchat as they grow and adapt as well.