By: Lily O'Gorden In today’s media, news travels very fast. News travels even faster when it contains content that can be taken offensively, whether it was accidental or on purpose. From the perspective of someone involved in public relations, it is interesting to see what happens or how a company recovers from a case of bad PR. Some of the most publicized events throughout the past few years have involved the British Royal Family. On May 6, 2019, Prince Harry and his Meghan announced the birth of their first child, the royal baby. Source:https://www.foxnews.com/entertainment/meghan-markle-prince-harry-royal-baby-sussex-name
For many people, especially citizens of Great Britain, this was huge news. So when a BBC radio broadcaster Danny Baker tweeted a racist photograph portraying the couple and their baby, people were extremely angry. This photo depicted a man and a woman holding hands with a chimpanzee dressed in fancy clothing. Baker was later fired for his comment, although he repeatedly denied that he had any racist intentions with the photograph. When situations like this arise, it becomes apparent that news outlets and companies around the globe need to push for a code of ethics in their workplace. While the ethics codes for journalism and public relations are slightly different, there are many similarities and knowing both is important in each profession. Having a standard set of values instilled in each employee’s head makes it less likely that people will make errors that can be construed as offensive or hurtful.
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Source:https://www.adweek.com/agencies/kellogg-picks-tracylocke-to-handle-shopper-and-promotional-marketing/
By: Mary Clark On Thursday, April 4, select students of the media, journalism and film department were invited to a luncheon with Kris Bahner, Senior Vice President of Global Corporate Affairs at Kellogg Company. Focused on the food industry, Bahner has extensive experience in communications across non-profit, agency and corporate settings. I had the opportunity to attend lunch and gain helpful insights and career advice from the successful Miami alumna. Here are the best takeaways from the event:
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