By: Hannah Banas
Since the school shooting in Florida, there has been a strong movement to change the gun laws in the United States. In the aftermath of this tragedy, companies and their public relations departments have had to make decisions about the businesses’ reactions to it. Major companies such as Delta Airlines, United Airlines, MetLife, and First National Bank of Omaha have cut ties with the National Rifle Association (NRA).
These companies have decided that it is better for their business to lose the support of the NRA than to have the bad publicity of being associated with the organization. At a time in which people are demanding a shift in gun control laws, public relations departments and companies have to weigh the options of whether an affiliation with the NRA is going to have a positive or negative effect companies.
This is the job of a public relations employee. They have to be the lines of communication between a company and its customers and supporters. They have to listen to what their supporters want and then decide how the company should react. By creating a dialogue between companies and the people they serve, public relations specialists are responsible for the ways their specific companies are associated with the NRA.
By: Grace Wells
1. Do your homework
Always make sure to do some basic background research. This allows you to be able to demonstrate your knowledge of the company during the interview.
2. Practice Interview
Have answers prepared for the basic interview questions expected. Questions such as: How do you handle stress? What is your greatest weakness? Or Are you willing to fail? Should all have prepared answers ahead of time.
3. Dress for Success
First impressions are key for successful interviews. You not only have to act the part but you have to look the part. Dress accordingly to the work environment you are interviewing for. But when in doubt, overdressing is always better than underdressing.
4. Get there early
That old saying, “Leave on time you’ll get there early, leave early you’ll get there on time”. Well, now is time to put this saying really into practice. Plan your outfit the night before. But, also plan for traffic. Plan ahead but put in enough of a time pad for things to be able to go wrong.
5. Show your knowledge
Be able to use concrete specific examples so your interview stands out among the other candidates for the position.
6. Send A Thank You
Send a thank you or email to the people you interviewed with to show interest in the position. Send the thank you within 24 hours.
By: Isabel Mayoras
Everyone is still reeling over the newest Snapchat update. For those of you lucky people out there who haven’t yet been forced into this new format I’ll explain the frustration. Instead of keeping your Snapchat stories on one side of the camera and your sent and received Snapchats on the other, they’re intermixed. This has caused an uproar amongst Snapchat users and studies show that 80% of all Tweets about Snapchat are negative.
The main complaint amongst Snapchatters is that it has caused people to send a Snapchat to someone they didn’t intend to because people who have just added to their story go to the top of your feed along with those who have sent you a photo.
This frustration has not gone unnoticed by Snapchat CEO Evan Spiegel although he has made it perfectly clear that he is not going to change back to the old format. Plenty of Tweets have been posted about how many retweets it would take to get Snapchat to change but they have all been debunked.
Sadly, things aren’t looking up for the app and its users unless a change is implemented.
By: Allison Haworth
Entering week two of the 2018 Winter Olympics in Pyeongchang, South Korea, the PR experts are striking gold as sporting events are aired almost every time one turns on the T.V. Consisting of 15 sports ranging from Alpine Skiing to Bobsled to Figure Skating, there is no shortage of exciting news to report back to the citizens of each competing country.
Because the Winter Olympics take place every four years, there is a lot of excitement occurring in the media to cover as much content as they can. Before PR and marketing professionals publicize their stories or commercials, it might be worth taking a look at the rules and guidelines the Olympic Committee have put in place in order to protect their rights.
As for sponsors, there are many regulations for media coverage with the athletes. Because brands are paying the athletes a majority of their paycheck to do the sport they love, it is expected that they advertise the sponsor’s logos on all sportswear at almost all times throughout The Games. One downside of this is non-sponsored athletes could gain exposure due to association in the Winter Olympics. According to Glean.info, Ambush marketing is “a planned attempt by a third party to associate itself directly or indirectly with the Olympic Games to gain the recognition and benefits associated with being an Olympic Marketing Partner.”
While this is one of the many rules from the United States Olympic Committee and the International Olympic Committee, it is a sticky situation for PR and marketing professionals of the sponsoring brands. There are many rights that the Olympic Committee has when it comes to media coverage, but we all can agree that The Games unite the world as one as we all compete for the gold!
Image Source: https://www.total-croatia-news.com/sport/24356-one-month-away-from-2018-winter-olympics-who-will-lead-croatia
I’m sure at the start of 2017, everyone wouldn’t believe you that by the end of the year we would have to tell people to not eat tide pods. One of the latest internet trends is bringing on a whole series of problems to the Fortune 500 consumer goods giant, Procter & Gamble.
Although this isn’t the first time they have faced issues with the Tide Pod, they weren’t expecting to be telling 13 to 19 year olds to not consume their product. Per the Washington Post there were over 12,000 calls to poison control regarding the consumption of Tide Pods, including accidental or intentional. In response to the issue, P&G released a video featuring Rob Gronkowski instructing kids to not eat Tide Pods.