By: Rosie Leuby
Success stories can be the most powerful selling tool! The best way for any success story to be told is typically through word of mouth. For example, suppose a customer who you recently completed a project with speaks highly of your company to ten people. Then, those people recommend you to ten other people and soon it is posted on the web or it appears in the news media about your success story.
Success stories are highly value way to market you and your company to customers. It is a way to transform a customer into a personal advocate willing to promote on behalf of you and your company.
To launch a successful success story, you first have to ask yourself:
1. Are success stories right for us?
2. Can we get permission to “name names” of clients?
3. Is now the right time to suggest doing a success story?
4. What is the ideal length of a success story?
Eggert, M. (2015, November 25). Success Stories: Your Most Powerful Selling Tools | ComPRehension. Retrieved March 4, 2015.