By: Kiley Harris
With a very interesting election just coming to an end, it seemed that political public relations would be an appropriate subject to shed some light on. Political public relations have become essential to political campaigns in the past couple years and are a rising force in political success.
With social media and the constant 24/7 media cycle that now exists in society, reputation management has become more important than ever before. It is now possible for political candidates to be exposed to billions of viewers in just one second with just one post. According to an article on Everything-PR, political candidates now hire people specifically to manage their reputation, which was not always a common thing in the past.
Candidates also need PR people on their team to help them reach people through all social media outlets. Social media is such a growing field and essential skill now. Being proficient in social media and taking classes on social media use is very important for college students looking to go into PR. It is so important because it gives them an advantage over older people in the field and opens up many job opportunities, such as running the social media campaign for a political candidate. These new opportunities to incorporate politics with PR are a great thing for college students to keep in mind when deciding what aspect of PR they want to go in, and is especially relevant now with such an interesting election that recently occurred.