By: Kaya Speros
Advertisements have taken on an entirely new role as of the past few years. Instead of hoping to reach the desired audience and attain the needed sales goals through TV commercials or print, social media has made advertising a much more prevalent part of our everyday lives.
You want to reach a mass audience? All you have to do is post on your social media account and boom, 1,000 people see it within 24 hours.
Companies have adopted this idea and developed the role of Brand Ambassadors. A Brand Ambassador is generally someone hand-picked by the brand who embodies the imagine they want to portray to the public. That individual then instantly becomes an advertiser for the company.
Social media has made it possible for brands to constantly have their products in your feeds. If you are a retail store and your target audience is young girls, what better way to engage them than with someone they can relate to? Someone they look up to within their own group!
According to oncampusadvertising.com, people are four times more likely to make a purchase if referred to by a friend. Brand Ambassadors are successfully bringing the brand to the level of their audience through people they trust.