By: Rebecca Smith In the midst of the current pandemic, companies are halting all previous ad campaigns to focus on this global event. Some are tweeting their support, altering their logos or creating commercials relating to the situation we are all facing. Last month when “social distancing” became the latest buzzword, companies across the world began stressing the importance of this to their customers. Some even altered their logos, such as McDonald’s, Audi and Volkswagen. While their logos are traditionally intertwining shapes or letters, they separated these elements to emphasize the importance of practicing social distancing. Other companies came out with new slogans or commercials to emphasize our togetherness during this pandemic. Walmart and Facebook both created a collection of videos and pictures from everyday people exemplifying this “togetherness” theme. Nurses and doctors dancing, children hugging and people comforting each other are a few of the images shown. While some companies are continuing to advertise business as usual by creating some sort of response to this global issue, they are connecting on an emotional level with the rest of the world. Like any other successful ad campaign, when it’s good, the audience will remember it. Not only the commercial, but also the company too. Creating campaigns that elicit empathy improve brand awareness and respectability.
Source https://www.cnn.com/2020/03/26/business/social-distancing-brand-logos-coronavirus/index.html
0 Comments
Leave a Reply. |
Categories
All
Archives
April 2020
|