By: Claire Bowman
Have you ever crafted the perfect tweet, but then you’re suddenly forced to delete an apostrophe or abbreviate a word to fit Twitter’s 140-count limit? Well, those painful days are over, as long as you can contain yourself to 280 characters from now on. Recently, social media giant Twitter has upped its character limits for tweets, making some excited and leaving others wondering why.
Twitter CEO, Jack Dorsey, tweeted about the change as a problem solver and said it would still maintain the social platform’s “brevity, speed, and essence.” There has been some speculation that this change will also attract older users. Because these users are usually more active on Facebook where they have no limit on what they can post, this increase in limitations may make Twitter more appealing to them. If this is the case, companies who heavily use Twitter to advertise may need to think about changing up their game plans. For a platform that has seen most of its popularity with a younger crowd, marketing has been largely targeted for them. So if the audience starts to change, public relations teams will likely need to alter their strategies if they want to appeal to multiple groups. Lastly, it will be interesting to see if companies start to take advantage of more characters. When it comes to advertising, shorter typically means sweeter, so it may be beneficial to focus on changing up content instead of length.