By: Rachel Zetwick
One of the most important things for a PR professional to do is to stay up to date on the news from around the world. But, if you are just beginning your PR career and aren’t sure where to start, it can be hard to know where to look for the latest news. Here are a few resources you can use daily to make sure you are informed of the most important news stories and conversations.
The Skimm is a daily email newsletter that summarizes the most important news stories of the day in a conversational and easy-to-understand voice. The Skimm is great to look at over a cup of coffee or on your commute to work as it is quick to read and reports on timely topics.
The New York Times Morning Briefing
Similar to The Skimm, The New York Times offers a morning briefing that is published at 6 a.m. every weekday. The email newsletter gives an informed synopsis of timely events and topics. Additionally, the newsletter links to The New York Times’ podcast “The Daily.”
Flipboard is an app that personalizes news stories for each individual user. The app allows the user to select what they are passionate about. It then curates stories, conversations and relevant links and articles to inform its audience. The stories are easy to share with family and friends.