by: Rebecca Smith Most companies have a social media presence to create brand awareness, introduce new products, and boost sales. In an effort to reach customers, some companies have taken their social media presence to a whole new level. One particular example is the Wendy’s Twitter account. The account became popular last year when it started roasting competitors such as McDonalds and Burger King. Their popularity lies within their ability to attract millennials through references and attitude. For starters, they consistently push across the same message: their company does NOT use frozen beef. Most of their popular tweets revolve around this idea in creative ways. Whether it’s roasting McDonalds for serving frozen beef or roasting another Twitter user for eating frozen beef, the message is consistent. The company has even released songs about the fresh beef. Their creativity has reached a large audience and helped increase their profits by 49.7% in the last year. It’s hard to believe that something as simple as tweeting can increase profits so dramatically for a company. For any company looking to create a better social media presence, a consistent message and voice is critical. The occasional roast or meme doesn’t hurt either. Sources: Wendy's. “BuzzFeed.” BuzzFeed, 2017, www.buzzfeed.com/christinajhuynh/15-times-wendys-twitter-was-more-shameless-than-y-2tfa4. Erikson, Kristin. “How Wendy's Used Social Media to Profit $64M in a Year.” How Wendy's Used Social Media to Profit $64M in a Year, 2018, www.deputy.com/us/blog/how-wendys-used-social-to-profit-64m-in-a-year.
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1/24/2022 05:21:11 am
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