By: Lindsay Thomas
While you’re eating turkey and watching the football game this week, you are going to be surprised when you are interrupted with some not so traditional commercial breaks. Instead of your normal two-minute commercial blocks, you will now see six-second commercials taking up majority of the screen while the game is still going on in a small square on the side.
What is Fox Sports’ reasoning for doing this nonsense? First and foremost, Fox believes that these types of ads are less disruptive to the viewer than normal commercials currently airing. And second, The National Football League has been struggling with its TV ratings as many viewers are unhappy with the frequency of commercial breaks and interruptions during the game. Ultimately, the goal of this initiative is to increase viewer satisfaction so viewers feel less annoyed when there are frequent commercial breaks.
This new endeavor in commercial breaks is a test run to determine the success of engagement with ads and the overall satisfaction of viewers. There will be nine of these ads that will play during the Minnesota Vikings and Detroit Lions Thanksgiving games, which will only replace one typical two-minute and 20-second commercial block. Depending on the overall success of these new advertisements, this strategy could become the new norm during NFL games. So this thanksgiving when you are stuck in your food coma, make sure to pay special attention to the commercials during the game!