by Rosie Leuby
In November, PRSA celebrates PR Diversity Month by acknowledging the diverse communities, people and practices that inhabit the public relations profession and by providing advice and insight on how to build a better PR industry though diversity. Diversity is often seen as a box needed to be checked. The question often asked is how many people of a certain age, gender, race or ethnicity is employed. Practices often are simple minded and feel the need to meet certain quotas. They lack to understand the potential diversity has on revenue growth.
Diversity is good for business!
Diversity is helpful to the community and improves workplace practices around problem solving, innovation, transposition and brand growth. The key to succcess relies on the connection to the public. All newsrooms are struggling to remain relevant. It’s important for public relations representatives to use their skills and experience by understanding that the quality and not the quantity of the content is what matters most to an ever increasing diverse audience.
Balta, H. (2014, November 4). Diversity Is Simply Good For Business. Retrieved November 17, 2014.