by Tali Hunt
Humans are visual creatures; we enjoy pictures. Infographics are illustrative images, like charts and diagrams, which display data in an appealing and easily understood manner. Infographics allow people to quickly view the data, and quickly draw their own conclusions about the topic in question. Many business, non-profit organizations, governments, and individuals have turned to infographics to help reach their intended audiences.
In order to clearly convey a message, infographics must show valuable information, contain accurate data, be legible, and be visually appealing. One way to succeed in in this is to display data with attributes like contrasting colors and images, organizing the data in a hierarchy of importance, and putting the information into relevant terms.
Infographics are also being utilized for their versatility. They are easy to read on multiple platforms. An infographic can be displayed on paper, television, the Internet, and smartphone screens. Being able to use the same image to reach the audience through various means is something that many companies are taking advantage of. The use of infographics will, most likely, continue to grow.