By Emily Cashen The recent name change of Dunkin’ Donuts to simply Dunkin’ brings up a good question in branding and public relations, “What’s in a name?” This famous line from Shakespeare’s Romeo and Juliet a sks a crucial question of brands everywhere. Why is the brand name so important? ✱ Printsome Insights ✱ So what happens if the brand name isn’t for life? Image from abc57.com
When is it important for public relations professionals to advise their clients to change their names? This podcast by The Wharton School of business at the University of Pennsylvania outlines a few key reasons why companies change their names. -Modernize the company. -Appeal to the next generation of consumers. -Distance yourself from scandals -Communicate company values. -Change your brand.
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April 2020
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